sander arts on semiconductors and atmel at chaboya middle school

© 2014 Atmel Corporation1

Kids and Technology

Are Semiconductors cool?

04/09/2023

Sander ArtsVP marketing, Atmel Corp

Chaboya Middle School

2 © 2014 Atmel Corporation

Ok, this is going to be a boring

morning !!

I am mind reader…This is what I think you think right now…


• The Netherlands / Holland?

• Technology? (your mom or dad an engineer?)

• Semiconductors?

• Arduino?

• Maker Faire (there is one in San Mateo)?

Who here in this class knows anything about…


• Benjamin’s dad

• Dutch

• VP Marketing

• Global citizen

• Always curious

• Try not to take myself too serious…

Who is this guy with the weird accent?


This is what I

looked like 350 years

ago….


Nasdaq Picture

7 © 2014 Atmel Corporation 04/09/2023

What is this?

Atmel - Marketing Strategic Plan 2014 - 2017


World famous for architecture and creativity


What the heck? Semiconductors?WiFi capable, 4K, Mini USB, Micro HDMI, microSD etc...


Wait: Let me try this. Here is the GoPro3

Atmel - Marketing Strategic Plan 2014 - 2017


Who is Atmel?

Atmel Corporation

•Founded in 1984

•2013 Revenue: $ 1.4B

•Over two Decades of Microcontroller Innovation & Leadership

•~5,000 Employees

•Blue Chip Customer Base

•Headquarters: San Jose, CA


An this is what we sell…


We sell to…


• Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets

And this is our company description


Has anyone of you heard about Arduino


The Enabler of the Arduino


Which is at the heart of the ‘Maker Community’

https://www.youtube.com/watch?v=Wlw4qRJ5YZo

https://www.youtube.com/watch?v=Yipp4C7fLiI


It creates new disruptive new products, new markets, industries


More…

PancakeBot

Dancing Water Fountain

3D printing and micro-manufacturing with Robox

Open Garden Hardware

MakeSmith CNC

Crowd sourced gaming;balloon pop


3D-Printing Projects Powered by Atmel


Result that come back when searching for ‘Arduino’ on Kickstarter


“There were over 160 AVR based [read: Atmel] Projects on Kickstarter of which 103 successful, collecting 7 M USD in funding"

Did you know that ?Quote from CEO of Kickstarter

That's a potential of 103 companies founded on Atmel


Arduino democratizes technology…to a ‘child’ level


Have a look at this…

Superawesomesylvia

• https://www.youtube.com/watch?v=3xCY2K9kQz4

Quin

• https://www.youtube.com/watch?v=UY-XmEYDn7I

https://www.youtube.com/watch?v=3xCY2K9kQz4




https://www.youtube.com/watch?v=UY-XmEYDn7I

https://www.youtube.com/watch?v=UY-XmEYDn7I


Will I Am and ‘the science guy’

In closing…

© 2014 Atmel Corporation

Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel products. EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO ITS PRODUCTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, PUNITIVE, SPECIAL OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN IF ATMEL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to specifications and products descriptions at any time without notice. Atmel does not make any commitment to update the information contained herein. Unless specifically provided otherwise, Atmel products are not suitable for, and shall not be used in, automotive applications. Atmel products are not intended, authorized, or warranted for use as components in applications intended to support or sustain life.

© 2014 Atmel Corporation30

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