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Published by Sandbox with support from Bloomberg Businessweek.

Badenerstrasse 109, 8004 Zurich, Switzerland.

First edition.

Copyright © Sandbox AG 2012

This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/

Edited by Richard Hylerstedt.

Additional content curation by Nico Luchsinger, Tahnee Prior and Liz Henry.

Photos by Filipa Castro, Antonio Gamito and Alicia Sully.

Cover design by Oupas!

Design and printing generously donated by Bloomberg Businessweek.

PlaybookSandbox Global Summit 2012

www.sandbox-network.com

Lisbon

Innovate

Contents

Introduction 5

Connect 15

Reflect 43

Act 71

99

5 6

Let’s play

The rules that change the game

What is a successful career? — An entire generation of smart young people are currently asking themselves this question and the answers that they give are radically different from those we are used to. It’s not about climbing the ladder, or bonuses at the end of the year. It’s about building things that have the potential to change the world.

This is an entirely new game that requires entirely new rules. We have asked 200 Sandboxers, who attended our first Global Summit, to tell us what guides them in their entrepreneurial lives. This Playbook is what resulted.

Nico Luchsinger Co-founder and CEO

7 8

What is Sandbox?A global family of the most extraordinary talents under 30

Sandbox is built on the idea that there are entrepreneurial minds everywhere — be it in business, art, politics or science. We are selecting the best of these minds, under 30, to become part of our global community.

The people who join Sandbox are not just entrepreneurs in the traditional sense. They are innovative designers, brave journalists, pioneering researchers, inspiring speakers, genius programmers, talented musicians and much more.

This diversity makes Sandbox more than just a network. It’s a platform where the leaders of tomorrow come together to play and work, learn from and support one another, and build long-lasting relationships. In short, Sandbox is a global family whose members are united by their commitment to change the world.

9 10

Global Summit66 hours, 200 changemakers, 72 sessions, 0 keynotes, 1 family

What would have happened if today’s global leaders met, not when they were in their 50s, but when they were in their 20s? On January 20-22, 2012, Sandbox gathered 200 of its members in Lisbon, Portugal for the first-ever Sandbox Global Summit.

In these three days, Sandboxers from across the globe turned the city into an explosion of innovative thinking, fresh ideas and creative energy. Ditching the speaker-to-audience model of traditional conferences, the Summit was about learning from peers and strengthening bonds within the Sandbox family. During 66 hours, participants led and took part in over 70 interactive sessions and workshops, covering topics from Finance 2.0 to Ballroom Dancing.

Camel milk — the drink of choice at the Summit.

11 12

Making a PlaybookCollaboratively exploring how to think and act to change the world

Sandboxers come from very diverse backgrounds and are engaged in very different fields. What they do have in common is that they don’t play by the rules. They challenge and change rules through their beliefs, projects, visions and lifestyles.

At the Global Summit in Lisbon, we wanted to explore how Sandboxers think and act to change the game. After each session in our cardboard-themed event space, we asked the Sandboxers to express their insights and learnings by writing and drawing on the walls. During the last day of the Summit, the participants processed what was on the walls by designing hundreds of pages, which we have used to create this Playbook. The book presents the pages in four thematic sections: Connect, Reflect, Act and Innovate.

13 14

Editor’s notesThe Playbook is no ordinary book

First of all, I want thank those who helped make the Playbook: the team at Bloomberg Businessweek, the whole Summit crew and, last but not least, all my fellow Sandboxers.

I’m amazed by the quality and quantity of the pages produced at the Summit. As much as I wanted to, there was no way to fit them all in the book. Due to the collective process, there are no page-by-page credits. However, there’s a list of all the authors at the end of the book and portrait galleries throughout.

Please play with the Playbook! Skip between sections and pages, make notes, share your favorite quotes or open a page at random. Get inspired, put it aside and do things! Richard Hylerstedt Editor and Sandboxer

Connect

Reflect

Act

Innovate

Relationships, communication and trust.

Philosophy, decisions and visions.

Initiative, engagement and involvement.

Creativity, management and business.

Just turn the

page!

Go to the purple

section!

Headover to

the blue section!

Color code.

Take action on page 71!

15 16

This section is about how Sandboxers

communicate and build relation-

ships.Connect

17 18

Story of self:① Tell the story of a moment, idea or change

in your life that inspired you. One that turned you on.

② Make it very personal. Don’t be afraid of being honest, it will help you connect.

③ Give us details. What did you feel?

Story of us:① Connect your story to the lives of your

audience. What will they feel that is universally connecting?

② Use words like ‘we all,’ ‘us’ and ‘everyone.’③ Be honest and open. You need others

because you cannot do it alone.

Story of now:① Your story is urgent and it matters. Why?② You want help from your audience. Say

what you want them to do together with you.

Three basic elements of story- telling.

19 20

Creating afamily feeling is abig part of what

Sandbox is about. Only when there is trust can

people help one an- other become more

successful.

21 22Where are you from?What do you do?

Stop starting your conversations with:

Extraordinaryconversations

start withextraordinary

questions.

23 24

Story-telling

pro

Strategic business

designer &knowmad

MattKepple,London

FranziskaKrüger, Berlin

These Sandboxers contributed

to the Playbook.

25 26

27 28

8 squaremeters of

entrepreneurialinsights.

29 30

Hugmore

people

!

The standard greeting among

Sandboxers.

31 32

Relation-ships are best

built face to face. That’s why Sandbox organizes more than

150 events world-wide every

year.

33 34

Swimming technique

fine-tuning.

35 36

Listening is creating a mirrored image of the experience that the other person is going through while talking to you.

Listening is not...waiting to speak....filling in people’s words....providing a counter-argument.

Connectby

listening!

37 38

39 40

TRUST!Build trust in a group of

people and you will enable them to do great things.

In all you do, create opportunities and conditions for those around you to add value to an idea. Empower them to contribute. Encourage them to improvise!

Not a painting

Co- creation

fosters owner- ship and en- gagement.

41 42

Asking for help when you need it.

What is mentoring?

Supporting a friend with advice, with an ear, with a connection.Giving and taking. Not only in one direction in one moment, but over a lifetime. Sometimes you learn, sometimes you teach.Formal or informal, but always committed. Ask for commitment.Built over time.Possible with the people you most respect and admire. Just ask them! No one will be offended if you ask; worst case is they say they can’t.Powerful.

Ope

n yo

urse

lf to

the

oppo

rtun

ity!

Who is it?

43 44

In this section,

Sandboxers share their personal

philosophyand thought

exercises.Reflect

45 46

47 48Vision: Moving things distract you. People and familiar objects give you comfort.

Light: Fluorescent, cold light keeps you alert but also a bit annoyed. Warm lighting makes you feel safe and comfortable.

Noise: Stay in a calm place when you need to focus. Work in a crowd when you look for inspiration.

Music: Slower music, below 80 beats per minute, increases your creativity by putting your mind into an alpha phase.

Environment matters!Modify your setup to improve yourperformance:

49 50

What are your tradeoffs?

kids

partner

learning

self-awareness

career

financial securitysleep

family

health

sports

nutrition

purpose

passion

fun

humor

recognition

peace of mind

friends

Chooseone on the opposite

page!

51 52

Teambuilding

and animal kingdom

exercises.

53 54

Straight paths are becoming

increasingly rare. Success is built by exploring, failing

and tryingagain.

55 56

Life is not about you.It’s about what goes beyond you.Legislate your morality, live by it.Listen to your emotional feed-back, the feedback of others, the accumulated wisdom on the topic. Then revise your morality.

Be honest.Accepting the responsibility of your own truth is worth more for you than the rewards of your untruth.

57 58

Email addicted educator

Geekiest brasileira

at MIT

KaneSarhan,

NYC

IsabelMattos,

San Fran-cisco

A few of the Sandboxers

who made the Playbook.

59 60

Visioning1. What do you want? Write whatever comes to mind — do not judge it. Just write it.2. What in your current professional situation are the key challenges and emerging areas of possibility that your life is asking you to address?3. What questions, if explored more deeply, could help you to address your current situation better and to take the next step in your journey?4. When does your heart open up? What do you truly love?5. Imagine fast forwarding to the last moment of your life. Imagine looking back at your whole life journey: What would you want to see in that moment?6. Imagine that you could link to your most fulfilled future self and you could ask one question about your current situation to which you would get a meaningful response. What would that question be?7. Now pause and stay in silence to listen deeply to the response that your future self wants to give you. Stay with it, then write it down.

8. Crystallize your vision and intention: What is your vision for yourself and your work? What are the most essential elements?9. What would you have to let go of in order to bring your vision into reality? What is the old stuff that must die?10. Where in your current life do you experience the seeds and early beginnings of the future that you want to create?11. Over the next three months, if you were to prototype a microcosm of the future in which you could explore by doing, what would it look like?12. Who are the core partners that could support you in your highest future intention?13. If you committed to taking on the project you have just described, what practical first steps would you take over the next 3 to 7 days?

▶ You already know the answers.▶ Trust your own truth.▶ Don’t be afraid of asking hard questions.▶ The only difference between a dream and a goal is a plan.

Makesure you are

not distracted.Write down the answers. Max 2

minutes perquestion.

61 62

Every week, a Sandbox dinner

takes place somewhere in

the world.

passionbusiness spirituality

family & friends

personal

Where’s your balance?

63 64

65 66

67 68

If people aren’t laughing at your dreams, you’re not thinking big enough!

I want to increase the number of women who drive change and be an example for other w

omen to get involved.

69 70

Life isabout the detours!

I pro

mis

e no

t to

forg

et w

here

I ca

me from but still stay focused on where I’m going.

I commit to b

ecom

ing

an e

ven

stro

nger

dri

ver o

f change by expanding the area in which I get involved.

I com

mit

to b

eing

mor

e out th

ere.

I wan

t to

be m

ore

pres

ent i

n w

hat i

s hap

penin

g today rather than worry about what will happen tom

orrow.

I co

mm

it to

invo

lvin

g more people in this journey rather than doing it by m

yself.

And I especially want to create a path that doesn’t

force me to turn into an obnoxious, arrogant ass.

71 72

The magic you see in your heroes can inspire, but also fuel ideals over action. Don’t try to be on the inside what you see on the outside of others! Projection is procasti- nation. Be inspired, but act.

This section con-

tains advice and inspiration from Sandboxers on

how to take action.

Motion will bring to life the direction you cannot see the end of. Embrace it, move and press forward. Be a force in the world, dare be the inspiration of others.

Act now. Small steps, relentlessly forward.

Act

73 74

75 76

Cardboardhack - special paint makes

it a black-board.

77 78

Nano-diagnostics,

tennis & NGOs

Tech & startup

geek

PhilipStehlik,

San Fran-cisco

MariamGeorges,

Cairo

Meet some of the authors

behind the Playbook.

79 80

Throw your heart out in front of you +Run ahead to catch it

81 82FAIL!Earlyand

often.

83 84

Improvexercisesfor entre-preneurs.

85 86

At leastonce a week. Why not right

now?

87 88

89 90

But don’t get too

comfort- able!

When was the last time you left

yours?

91 92

Predicting the future with text analysis

Social + business =

party!

Author, connector

& prison geek

MaëvaTordo,Paris

MattiasTyrberg,Malmö

RobynScott,

London

Here are a few of the

Playbook authors.

93 94

Theyalso apply to building

great things.

95 96

97 98Don’t ask for permission!

Daily life hack schedule① ②

③

④ ⑤

Daily structureenables an entre-

preneurial life.

Just be in the morning.Complete the most important task of the day before lunch.Respond to emails and other requests in the afternoon.Read something in the evening.Sleep at night.

99 100

We have no time for

innovation; only for

progress!

�

I’m not trying to win the game that everyone else is playing.▶

This section presents insights

on innovation, business and

leadership from Sandboxers.

Innovate

101 102

Guerilla filmmaker & cheese

lover

Creating a super-

computerdoctor

SteveDaniels,

NYC

AliciaSully,

Nairobi

Some of the Sandboxers

who made the Playbook.

103 104

What?

How?

Why?

If we don’t fail early, our teams and organ- izations will fear failure. T

hat f

ear p

aral

yzes

; pre

vent

s ri

sk-t

akin

g an

d in

nova

tion.

Purposeis the core

of yourinitiative.

105 106

107 108

Don’t let good be the enemy of great.Don’t let perfection get in theway of better.

109 110

When things go wrong, put on a red nose.There’s an opportunity in every threat.

111 112

113 114

Visionary ideas can have vintage inspiration.

Look to the past.

Solve the problem ahead.

�

�

115 116

117 118

119 120

Add insights on top!

121 122

Oftenfound in

late-night markets

Extremely extrovert

event expert

KelleyCalvin,

Washing-ton DC

JeremyBrand Yuan,

Brooklyn/Taipei

These Sandboxers contributed

to the Playbook.

123 124

Stay open to all new ideas, feedback and suggestions.But know how to filter.

Innovatorsaren’tnecessarily

the inventors!

125 126

127 128

129 130

Write down your own rules

for changingthe game.

Your turn!

131 132

Authors

The Sandboxers who made the pages of this bookAchyutha Sharma, Aditi Shekar, Adrian Locher, Alain Sylvain, Alan Frei, Alana Elias Kornfeld, Alex Barrera, Alexa Clay, Alexandros Pagidas, Alicia Sully, Alison Ferguson, Allison Kramer, Alvin Tse, André Borges, Anjan Sundaram, Annabel Dickinson, Anne-Sophie Ehrensperger, Antoine Verdon, Arbia Smiti, Asim Haneef, Basti Hirsch, Camille Therre, Caroline Howe, Chi Hao Wong, Chris Pallotta, Christian Busch, Christian Damke, Christian Edler, Christian Fehrlin, Christian Mischler, Christian Shelton, Christine Corbett Moran, Christoph Jordi, Claudio Limacher, Cynthia Hellen, Daniel Leutenegger, Daniel Goldstein, Daniel Müller, David Bizer, David Mark, Deborah Rippol, Diana Jaunzeikare, DJ Saul, Dominik Grolimund, Evan Samek, Evangelos Davitidis, Fabian Pfortmüller, Ferestheh Amarsy, Franziska Krüger, Gamal ElDin Sadek, George Henry de Frahan, Gian Klainguti, Guillaume Darier,

Gwendolyn Regina Tan, Hans Raffauf, Henrik Storm-Dyrssen, Hugo Volz Oliveira, Inês Santos Silva, Irene Herranz, Isabel Pesce Mattos, Jacobo Avariento Gimeno, Jacques-Philippe Piverger, Jan Sramek, Jan Scheele, Jean-Philippe Michel, Jeremy Brand Yuan, João Carreiro, João Costa, Joellen Perry, John Roberts, John Egan, John Erik Metcalf, Jonathan Olinger, Jonathan Spencer, Josep Amoros, Kalsoom Lakhani, Kane Sarhan, Karim Mustaghni, Karim Zekri, Kasper Hulthin, Kat Calvin, Kosta Grammatis, Krystal Plomatos, Laura Merling, Lauren Creedon, Leon Chen, Lilly Bussmann, Lina Anne Lustig, Logan McClure, Lucas Vogelsang, Lucia Tallo, Lujie Chen, Maëva Tordo, Manouchehr Shamsrizi, Marc Bernegger, Marc Brzezinka, Marc Gasser, Maria Markitanova, Mariam Georges, Marissa Shrum, Marita Cheng, Mark Bao, Mark Parncutt, Mark Turrell, Mathias Holzmann, Mathias Vestergaard, Matt Kepple, Mattan Griffel, Matthias Graf, Matthieu Vaxelaire, Mattias Tyrberg, Melissa Richer, Michael Cox, Michael Radparvar, Michael Trainer, Michel Bachmann, Miguel Santo Amaro, Nadia Laurinci, Nate Loewentheil, Nazanine Metghalchi, Nettra Pan, Niamh Hughes, Nico Köllner, Nico Luchsinger, Nico Rose, Nicola Forster, Nicolò Wojewoda, Ning Sirikanya, Nirav Devnani, Oneyka Nwelue, Otto von Troschke, Patrick Liotard-Vogt,

Paul Gleger, Pedro Rocha Vieira, Per Jonsson, Peter Bickerton, Peter Vander Auwera, Philip Stehlik, Philipp Engelhardt, Rafael Oliveira, Rahaf Harfoush, Rainer Scheerer, Rand Hindi, Ricardo Marvao, Richard Hylerstedt, Rico Wyder, Robert Hodgkinson, Robin Guldener, Robyn Scott, Roni Kabessa, Sagarika Sundaram, Samuel Manz, Sebastian Lindström, Severin Jan Rüegger, Shabnam Aggarwal, Simon Virlis, Stephen Harris, Steve Daniels, Susan Kish, Szilvia Berki, Tammy Tibbetts, Tara Yip-Bannicq, Thomas Sevcik, Tia Kansara, Tim Rutten, Tiphani Montgomery, Tobias Jaeger, Tobias Reichmuth, Tomas Laboutka, Valentin Binnendijk, Viola Werner, Virgilia Singh, William McQuillan, William Peng, Wladimir Nikoluk, Zdenek Fous.

Curious what these Sandboxers look like? There are galleries of portraits taken at the Summit throughout the Playbook.

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Thank youA strong community needsstrong supporters

Our Global Summit, and this book, would not have been possible without the support of our awesome and dedicated partners.

Bloomberg Businessweek shares Sandbox’s vision of supporting young innovators in achieving their full potential. They not only co-produced this book, but also enabled six new business leaders from around the world to participate in the Summit.

Bertelsmann is all about accelerating and fostering creativity and entrepreneurship. Meanwhile, Siemens contributed to the Summit with groundbreaking content on the future of cities. Last, but not least, the Municipality of Lisbon showed us incredible hospitality and provided us with a unique and inspiring venue. Thank you to all of you — it was an honor and a pleasure!

CâmaraMunicipalde Lisboa

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