san diego comic con pedicab advertising - case study pedicab advertising
TRANSCRIPT
yellowbikecab.com
Convention Sponsorship
Event Invitation
Trade Show Marketing
MEDIA SUCCESS
hen Samsung Galaxy wanted to reach attendees at Comic-Con 2014 San Diego, our strategy was a branded pedicab media
saturation of the area around the convention center. Our 25 branded pedicabs were strategically located along pedestrian routes between the convention center and the key places. Our pedicabs media was selected because they circulate throughout the event area, and are frequently used by attendees. Our branded / interactive pedicabs with brand ambassadors were ready to offer free rides
to attendees on behalf of Samsung Galaxy and Mockingjay and direct attendees to Hard Rock Hotel to check out Galaxy experience.
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Samsung Promoting Galaxy Tab S Fans in San Diego should head to the Capitol Gallery, located at the Samsung Galaxy Experience inside the Hard Rock Hotel, for 12:00 p.m. PST on Friday, July 25 to get a sneak peek at the footage before it hits the web.
CASE STORY
25 of the Samsung Galaxy and Hunger Games pedicabs had nearly 14,000 individual interactions by transporting 4000 attendees
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Samsung Galaxy and The Hunger Games
13Y E L L O W B I K E M E D I A
What our client said?
“We had great feedback from the client; they loved the cabs, the drivers and the overall activation. It went extremely well – so thank you for the local management, prep work, and day to day reporting.”
for free and handing out 10,000 promotional cards in 3 days. Having all 25 pedicabs being part of this campaign for 12 hours each day, estimated impression was approximately 70,000. w
