5 Indian Youth Brands …that will take over the world !

•  India’s    largest  beer  manufacturer  •  More  than  5  decades  old  •  Sister  concern  of  United  Spirits  in  which  Diageo  just  recently  acquired  a  majority  share  

•  Already  available  to  western  Europe  and  North  America    

•  PotenDal  to  expand  because  of  its  light  taste  and  low  price    

•  Launched  in  2010,  worlds  cheapest  car  available  for  €1500  only    

•  Owned  by  the  Tata  Group  who  also  now  own  Jaguar  and  Land  Rover  

•  Designed  for  the  young  and  upwardly  mobile  populaDon  

•  Europe  version  already  annouced  this  year  at  the  Auto  Expo    

The Aakash Tablet

•  World’s  cheapest  Tablet  computer  •  Designed  by  students  of  the  Indian  InsDtute  of  Technology  

•  Works  on  the  cloud  compuDng  model  •  Meant  for  the  lower  middle  class  student  populaDon  

•  Has  all  the  funcDonaliDes  of  any  other  major  tablet  like  the  IPAD  and  Galaxy  

•  Company  plans  to  take  it  to  InternaDonal  Markets  

•  India’s  only  local  cola  aereated  beverage,  acquired  by  The  Coca  Cola  company  

•  Rage  amongst  college  students  •  Foreign  TG  sampling  underway  •  DisDnct  because  of  its  strong  taste  (less  sweet)    

•  InternaDonal  Bar  tenders  have  called  it  the  perfect  mixer  for  cola  based  cocktails  

•  Asia’s  largest  Electronic  Dance  Music  franchise  •  Started  in  Goa  about  5  years  ago,  next  gigs  planned  for  Dubai,  Sri  Lanka  and  Thailand  

•  Hosted  DJ’s  like  Swedish  House  Mafia,  Tiesto,  David  GueZa  etc  

•  By  2015,  it  plans  to  enter  European  Market  to  compete  with  Tomorrow  Land  (Portugal)and  Azora(Hungary)  

Summary  

•  In  India,  successful  youth  brands  that  have  the  potenDal  to  go  global  have  the  following  in  common  

1.  InnovaDon,  Smart  Pricing  and  Forward  thinking  2.  Ownership  or  affiliaDon  with  a  global  giant    3.  Specific  Target  audience  mapping  4.  ConDnuously  evolving  product  5.  Packaging  and  Aura  

Thank  you  

 @samyakc    Samyak.chakrabarty@gmail.com