samsung vs lg
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MARKETIN
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SUBMITTED BY:-
MADHUJA CHATTERJEESAURABH KAINTHARINDAM BANERJEEJEEWANJOT SINGH
SAMSUNG LG ELECTRONICSType Public
Traded as KRX: 005935, LSE: SMSN
Industry
Consumer electronics
Telecoms equipment
Semiconductors
Home appliances
Founded 1988
Headquarters Suwon, South Korea
Area served Worldwide
Type Public
Traded as KRX: 066570 LSE: LGLD
Industry
Consumer electronics
Home appliances
Telecoms equipment
Semiconductors
Founded 1958
HeadquartersYeouido-dong, Seoul, South Korea
Area served Worldwide
SMART 3D LED TV
SAMSUNG 42F6100 LG 42LA6130
SAMSUNG AT 1st SPOT IN LED TV MARKET OF INDIA with 26.2 % MARKET SHARELG ELECTRONICS at 2ND SPOT with 24.2 % MARKET SHARE.
(BUSINESS STANDARD MAY 3, 2013)
FEATURES SAMSUNG 42F6100 LG 42LA6130
T.V TYPE 3D FULL HD LED TVSCREEN SIZE 42”1920*1080p
3D FULL HD LED TVSCREEN SIZE 42”1920*1080p
PICTURE ENGINE 3D HYPER REAL ENGINE TRIPPLE XD ENGINE
VIDEO FEATURESAspect Ratio 16:09
8 modes(16:09, just scan, original, full wide, 4:3, 14:09, Cinema zoom 1, Zoom.
AUDIO FEATURESOTHER AUDIO FEATURES
2 BUILT IN SPEAKERSDOLBY DIGITAL PLUS, 3D SOUND
2 BUILT IN SPEAKERSDOLBY DIGITAL DECORDER with VIRTUAL SURROUND6 SOUND MODES
POWER CONSUMPTION 126W (OPERATIONAL)0.3W (STANDBY)
52W (OPERATIONAL)0.3W (STANDBY)
CONNECTIVITYComposite Video inputUSB
HDMI
11 (Not for movie playback)
2
11(support movie playback also)2 ( REAR, SIDE)HEAD PHONE JACK
FEATURES SAMSUNG 42F6100 LG 42LA6130
DESIGN & DIMENSIONSW*H*DWEIGHT
934*548.6*49.6mm9.1 KG
963*631*78mm9.5KG
SOURCE :- www.ispyprice.com
DEMOGRAPHIC
As it is costly so, those who are having higher income, they only able to afford.
It will reflect taste of the customer They will be educated and tech-savy
people They are having good image in the
society and they are conscious about their status.
PSYCHOGRAPHIC
For those Customer want to have something better than others.
For those who want to create good image in the society
& for those who want to maintain their status symbol.
GEOGRAPHIC Available in all the showrooms of urban
and semi urban areas. Available in SUPER MARKETS also. Mostly available in A1 cities.
TECHNO SEVVY Can be used as computer side by side. 3D effect is there. Touch screen provided. Gesture controls.
6 CUSTOMER WANTSFUNCTIONAL WANTS
It should be Energy efficient.Should provide Best picture & sound
quality.Should have PLUG N PLAY features. (QUICK USB PLAYBACK, HDMI PORTS)It should be simple & easy to operate. (USER FRIENDLY INTERFACE) Multi utility & Multi functioning.
6 CUSTOMER WANTSVALUE WANTS
Long life LED panel. (longer lifespan) Durable hardware. Low maintenance.Should enhance the look of the
room in which it is placed.
6 CUSTOMER WANTSSELF IMAGE WANT
Buyer is a TECHNICALY ADVANCED USER.
(Who is well known to latest technology)Symbol of HIGHER standard of living.He is RICH person.
6 CUSTOMER WANTSAVAILABILITY WANTS
It should be available in URBAN AREAS as well as SUB-URBAN AREAS.
Should be easily available in all nearby outlets.
Shouldn’t be OUT OF STOCK.
6 CUSTOMER WANTSSERVICE WANTS
24*7 HEPL LINE.Quick service.Nearby service centers.Skilled & polite service men.
6 CUSTOMER WANTSRISK AVOIDENCE WANTS
Shock Proof Body.Minimum 1 Year Warranty.Shouldn’t be harmful to human eyes.Eco friendly Technology. (Automatic brightness adjustment)