samsung swot analysis
DESCRIPTION
samsung swot analysis 2013TRANSCRIPT
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삼성그룹, 三星그룹
LEE KUN HEELee Byung - chul
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• Excellence in engineering and producing hardware parts and consumer electronics
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• Innovation and design• Focus on environment• Low production costs
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• Largest share in mobile phones and 2 place in smartphones sales
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• Ability to market the brand
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Weaknesses
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Weaknesses
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Weaknesses• Lack its own OS and software
• Focus on too many products
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cannibal
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Opportunities• Growing India’s smartphone
market
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Opportunities• Growing mobile advertising
industry
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Opportunities• Growing demand for quality
application processors
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Opportunities• Growth of tablets market
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Opportunities• Obtaining patents through
acquisitions
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Threats
• Saturated smartphone markets in developed countries
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Threats
• Rapid technological change• Declining margins on
hardware production
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Threats
• Breached patents• Apple’s iTV launch• Price wars
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