Technology at the speed of imaginationTechnology at the speed of imagination

Samsung Semiconductor, IncSamsung Semiconductor, Inc Power Green LunchPower Green Lunch

Samsung ExperienceJune 17, 2009

Greening Up ~ Powering Down

Tomorrow’s Magic Window Is HereLeading Green LCD Leading Green LCD ““VidificationVidification””

Scott Birnbaum Vice PresidentSamsung Semiconductor, Inc.LCD Group

LeadingLeadingGreen LCD Green LCD VIDificationVIDification

Scott BirnbaumVice President, LCD Group

Samsung Digital Solutions BusinessJune 17, 2009

AGENDA

VIDificationEnabling Technologies

• New PenTile Technology • New Backlighting Structures

Experience More – Use Less• Display Technology Enhancing: • Communication• Advertising• Construction• Vending

VIDificationExtending the movie experience, everywhere

Where Do Consumers Get Video Content?

““1 million Xbox members use 1 million Xbox members use movie servicemovie service””

““..watched 1.5 billion minutes of ..watched 1.5 billion minutes of movies and TV through its Watch movies and TV through its Watch Instantly video serviceInstantly video service””

Smart Phone Monitor Notebook

VIDification TrendWide Aspect Ratio 16:9Higher Resolution 1080pContent Online, Real-Time, PersonalScreen Size Wider and Bigger

Green Needed Now More Than EverGreen Needed Now More Than Ever

GREEN Enabler: PenTile

Mobile Megatrend: More Content, Richer Experience

PenTile Technologies

LCD PenTile

OLED PenTile Matrix™

Conventional RGB

LCD PenTile RGBWLCD PenTile RGBW

How It Works Benefits

2x2 pixels

PenTile RGBWPenTile RGBWTMTM

Conventional RGBConventional RGB

High Resolution- a-Si High Resolution ( > 200ppi)

Better Light Efficiency (up to 2X)- Less # of LEDs or Higher Brightness

Simple Panel Structure- One-third fewer pixels- 1 Chip Driver IC- Lower Power Consumption

WhiteWhite is the Newis the New GreenGreen

OLEDs only consume power for active pixelsOLED lifetime tied to current density– Excessive current density shorter lifetime

PenTile can increase pixel size by 33%– reducing current density – dramatically increasing lifetime

PenTile technology enabler hi res OLED smartphones

For high resolution OLED applications

RGB Stripe Conventional4 pixels 4 pixels (33% fewer subpixels)

PenTile Matrix™

PenTile Matrix™ offers 30% less current density - larger aperture

OLED PenTile Matrix™

GREEN Enabler: Efficient Backlighting

Non Dimming4.07W (100%)

1-D Dimming2.17W (53.3%)

5W5W 3.5~4W3.5~4W 2~3W2~3W

1D Local Dimming

Power Savings with LEDPower Savings with LED

Green: Slim & Low Power CCFLSlim & Low Power CCFLLamp ReductionLamp Reduction BenefitsBenefits

W-LED

Energy SavingEnergy Saving

24 W

16 W

2 CCFL4 CCFL6 CCFL(U-Type)

2 CCFL4 CCFL6 CCFL(U-Type)

65W

41 W25W

System Inverter Design SlimSystem Inverter Design Slim

36 mm

36 mm

18 mm

18 mm

Direct 6U Lamp

Edge 4 Lamp

Edge 2 Lamp

10 mm

10 mm @ 20HD+

52” FHD120Hz

52” FHD120Hz

20082008 20092009 20102010

Low PowerNormal

2009 Products for Lower Power

Size Eco Model Normal Model

26”H 45W 60W

32”H 55W 85W

40”F 110W 180W

46”F 130W 210W

52”F 160W 220W

237W200W 220W

160W 160W <100W

Low Power

Normal

Low PowerNormal

Greener Greener TVsTVs

GreenerGreener TVs TVs –– CCFL Active DimmingCCFL Active Dimming

CCFL Active DimmingGlobal Dimming

0102030405060708090100

1 2 3 4 5 6 7 8

81% (19%▼ )0102030405060708090100

1 2 3 4 5 6 7 8

59% (41%▼ )

[ Backlight ] [ Panel ] [ Final Image]

CCFL Block Driving Pixel data Compensation Less Power Consumptionwithout Image Quality Loss

+ =

GreenerGreener TVs TVs Adaptive Luminance and Power ControlAdaptive Luminance and Power Control

(a) Bright Bulb in the Dark Background= Peak Luminance

(b) Bright Scene = Soft Image

GREEN Enabler: Experience More – Use Less

3D TelePresence between Hong Kong and London

LCD Displays Come to LifeLCD Displays Come to Life

Greening of Global BusinessGreening of Global Business

Samsung Samsung Magic Window EnabledMagic Window Enabled82” Samsung DID

Samsung Samsung Magic Window EnabledMagic Window Enabled40” Samsung DID

Social Networking TransformationSocial Networking TransformationSocial Networking Transformation

Digital Walls: Interior LandscapingDigital Walls: Interior Landscaping

Samsung Samsung Magic Window EnabledMagic Window Enabled46” Samsung SNB DID

Samsung Samsung Magic Window EnabledMagic Window EnabledSamsung DID 46” Video Wall Game Ready Samsung LCD TVs

40 Synchronized 70”

screens (JFK Terminal 9)

Written up as“Best implementation of digital signage to date”

Samsung LCD Magic Windows:Samsung LCD Magic Windows:The Ultimate The Ultimate VIDifierVIDifier

Samsung Samsung Magic Window EnabledMagic Window Enabled70” Samsung DID

Transportation TransformationTransportation TransformationTransportation Transformation

City TransformationsCity Transformations

Vending TransformationVending Transformation

Samsung Samsung Magic Window EnabledMagic Window Enabled46” Samsung DID

Transforms snack vending machines into a Marketing Communication/ Promotional Network.

Consumer

Digital OutDigital Out--ofof--Home Marketing Home Marketing Real time Real time Pulse of the ConsumerPulse of the Consumer

Consumer Empowerment•3600 virtual showcase nutritional/ingredient information•No travel -Convenience of a convenience store at an arms length away

Vending Operator Efficiency•Saves Fuel - More efficient replenishment

GREEN GREEN MAGIC MAGIC

WINDOWWINDOW

LeadingLeadingGreen LCDGreen LCDVIDificationVIDification

Technology at the speed of imaginationTechnology at the speed of imagination

Thank You!Thank You!http://www.samsung.com/us/business/semiconductor/news/News_MediaKitGreenNY09.ht