sampling size matters
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SAMPLINGDOES SIZE REALLY MATTER?© iD Experiential 2013
Sampling…it makes sense
A brand gives you a freebie
You try it
You like it
You buy it
There are many factors to creating an effective sampling campaign
Defining your target audience
Locating the right environment
But…
What about the sample itself?
Often brands default to sampling full sized products rather than tasters
It’s assumed that a full product sample will provide better ROI…
Because the consumer can take away the full taste experience
After years of pioneering research into our client campaigns
We understand this doesn’t always deliver the right results…
However…
(Of course your approach depends on your brands individual objectives)
Our recent infographic highlights that taster sampling is
Cheaper
There is an average difference of 55p between tasters and full product samples
Meaning you can reach many more people with a taster
Better at driving purchase…
for a lower investment
And attracts new customers
As branding is less visible with sip samples new customers can fall in love with the taste meaning the product speaks for itself
Branding associated with full bottle samples is more likely to attract existing customers
But…
Our research from a recent FMCG campaign shows
14% of consumers who sampled a full product went on to purchase at a cost of £1.14 per
interaction
However…
22% of consumers who sampled a taster for
the same product went on to purchase
By giving them a preview the consumer is more likely to purchase the product to get the full taste experience
Delivering a far more palatable £0.68 per interaction
So..It would appear that in some cases
To find out more Contact iD
www.iDagency.com020 7428 1479