sampling campaigns
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ITC Yumfills Whoopie Pie Sampling at Pizza Hut
• Sampling for 2 months across 100+ stores across the country
Brand Visibility
Reach on Launch
Perfectly positioned
Increased trials
Quaker Oats at Café Coffee Day & Barista
• Healthy breakfast followed by refreshing beverages to make your day!
• Sampling for a month across 180+ Café Network
Brand Visibility
Perfect fit
Perfect audience
Encouraged trials
Luv It Sampling at Café Coffee Day
• Another beautiful pair up of Coffee with chocolate
• Sampling for a month across 120+ Café Network
Brand Visibility
Reach on Launch
Right product fit
Increased Trials
• Created brand visibility inside each store using Danglers and Tent Cards
Dettol Wipes promoting healthy eating habits
• Dettol wipes sampled across 80+ outlets of KFC, McDonalds & Pizza Hut for a month Brand Visibility
Increased trials
Customer Engagement
• Effective contextual marketing , successfully communicated to the customers
Perfect fit
Fair & Lovely at Café Coffee Day
Sampling, Danglers, Table Mats and Cup Rings used to create brand visibility
Sensodyne at Costa, Barista and food joints
• GSK – Sensodyne sampled across 100+ Barista & Costa outlets in metro cities
Perfect fit
Perfect audience
Increased trials
• Over 2.5 lakh samples distributed• Campaign accentuated using Tent Cards
Customer engagement
HP at CCD
HP wanted to target young professionals in Delhi NCR and Bangalore. Distributed Coupons and created visibility using Table Mats
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