sample- thailand retail market - sbdi.co.kr€¦consumer electronics beauty and personal care (bpc)...

2016-2020

TECHNAVIO.COM

SAMPLE- THAILAND RETAIL MARKET

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SAMPLE- THAILAND RETAIL MARKET 2016-2020

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Table of contents

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List of exhibits

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2015 MARKET SIZE

$XXX

2016 MARKET GROWTH RATE

X.XX%

2020 MARKET SIZE

$XXX

2020 MARKET GROWTH RATE

X.XX%

Highlights

Retail landscape in Thailand

Note: Information included in this sample are extracts of the full report.

PART 01: Executive summary

Thailand is the 20th most populous country in the world. With rising

urbanization (the percentage of the total urban population increased

from XXX in 2011 to XXX in 2014), and with the growth in the tourism

sector, Thailand exhibits high potential for retailers. Thailand's overall

retail market was valued at $XXX in 2015. However, the declining

household final consumption from XXX in 2012 to XXX in 2014 and

the weak economy has hindered the growth of the retail sector in the

country.

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Market overview

This report covers the present scenario and the growth prospects of the Thailand retail

market for 2016-2020.

To calculate the market size, the report takes into account the revenue generated from

retail sales of the products offered.

Based on products, the market has been divided into the following segments:

Home and garden

Apparel and footwear

Grocery items

Consumer electronics

Beauty and personal care (BPC)

Personal accessories

In this report, we present a detailed description of the key players operating in this

market. In addition, we discuss the major drivers that influence the market's growth, the

challenges faced by the vendors and the market at large, and key emerging trends.

Top-vendor offerings

Some of the products offered by the major vendors in the Thailand retail market are

listed in the below table.

Product offerings

Company Products offered

Big C Fresh and dry foods

Electronic items

Clothing

Home decor

Central Group Apparel

Textiles

Beauty and personal care

items

Electronic items

CP ALL Food items

PART 02: Scope of the report

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Company Products offered

Global House Home improvement

products

Home Pro Home improvement

products

Source: Technavio

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Research methodology

This Technavio report is based on the synthesis, analysis, and interpretation of

information about the Thailand retail market collected from specialized sources.

Technavio analysts have derived insights using a mix of primary and secondary

research with an aim to provide a holistic picture of the market.

Economic indicators

Technavio has conducted a detailed study of the global economic conditions and other

economic indicators to assess their impact on the current market conditions and to

make informed predictions about future market scenarios.

PART 03: Market research methodology Primary research

• Vendor briefings • Interviews with industry experts

and centers of influence • Telephone and online surveys

Qualitative analysis • Drivers, challenges, and trends • Vendor analysis

Top-down approach

Secondary research

• Proprietary tools and databases • Company reports and publications • Webinars and podcasts • Industry journals and publications

Quantitative analysis • Market size and market share • Statistical models

Bottom-up approach

Microeconomic indicators

Macroeconomic indicators

Mesoeconomic indicators

Data collection and analysis

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Key market highlights

Key customer segments

Individual customers

Key market challenges

Weak spending power

Challenge 2

Challenge 3

Key market drivers

Growth of tourism industry

Driver 2

Driver 3

Expansion of retail outlets

Key market trends

Retail growth beyond the capital

city of Bangkok and cross-borders

Trend 2

Trend 3


PART 04: Introduction

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Market overview

Thailand retail market

Source: Technavio


Retail market in Thailand

Grocery

Non-grocery

Home and garden





Others

PART 05: Market landscape

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Market overview

Thailand retail market by product 2015 (% revenue)

Source: Technavio

Thailand retail market by product 2020 (% revenue)

Source: Technavio



Grocery




Home and garden


Grocery




Home and garden

PART 06: Market segmentation by product

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Thailand stands to be one of the most sought after tourist destinations and is among

the top 10 tourist hubs at a global level. Although the political turmoil in 2013 and 2014

negatively affected growth across the industry, renewed optimistic figures in 2015

brought back the market on track and recorded a total of XXX international travelers in

the country in 2015. Even though the number of tourist arrivals declined modestly by

X.XX% in 2014 compared to 2013, the industry registered a XX% growth in 2015. The

tourism industry not only plays a pivotal role in driving the country’s economic growth,

but it also aids in boosting the retail sector. According to the Ministry of Tourism and

Sports, the number of tourists visiting the country has tripled from XXX in 2000 XXX in

2015.


Drivers


Driver 3


Driver 2

PART 07: Market drivers

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Impact of drivers

Source: Technavio


PART 08: Impact of drivers

Drivers Impact on key customer category



2

Driver 2


3

Driver 3


2



2

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Weak spending power

The decline in the consumer spending power is acting as a major barrier to the

market's development. The declining employment-to-population ratio, which declined

from XX.X% in 2012 to XX.X% in 2014, can be held responsible for the weakening of

the consumer spending power. In Thailand, the agricultural sector provides the largest

employment with XX% of the total labor force. However, the fall in farm pricing is

affecting the purchasing power of consumers, especially in the upmarket regions. The

household final consumption, which was recorded at X.X% in 2012, registered a sharp

decline to X.X% in 2014. This will negatively affect the market's growth in the coming

years.


Challenges

Availability of counterfeit products

Challenge 3Challenge 2

PART 09: Market challenges

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Retail growth beyond the capital city of Bangkok and cross-borders

Thailand is South East Asia’s second-largest economy after Indonesia. The Thai

culture was shaped by the influence from the Lao, Indian, Burmese, Cambodian, and

Chinese cultures over many years. Tourism is one of the most important components

of the economy and Thailand receives over XXX visitors per year with the majority

being from Malaysia, China, Russia, and Japan. Although the political situation in

Thailand was unstable between the late 2013 and early 2014, along with the slow

global economy, its economy has seen improvements and the GDP is expected to

grow by X% in 2016. The government is also investing in infrastructure to enable

stronger development of the retail sector.


Trends

Retail growth beyond the

capital city of Bangkok and cross-borders

Trend 3Trend 2

PART 10: Market trends

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Competitive scenario

The Thailand retail market is highly competitive due to the presence of both

international and local players operating across the country. With the increasing

competition, vendors are bringing in new innovations to meet the demand from

customers. Rising urbanization, coupled with increasing internet penetration, will play a

key role in the growth of the market over the next five years. With the entry of several

new players in the market during the forecast period, the competition is expected to

intensify, with price wars and M&As as key drivers for many well-established

companies. However, economic factors like weak spending power, declining GDP, and

the presence of counterfeit products remain key challenges.

Key players in Thailand retail market


Big C

Central

CP ALL

Global House

Home Pro

PART 11: Vendor landscape

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Our team of 200 specialized market research analysts continuously monitor and

evaluate the global market landscape. Enterprises of all sizes, including many

Fortune 500 companies, rely on our comprehensive coverage, extensive research,

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Disclaimer

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