Sample Project Context

INFO 330

The Deliverables

Analyze

Org• Project Scope• Stakeholder analysisUser• Usability• Surveys• PersonasInfo• Heuristics• Content analysis

Synthesis–Project Charter

Design

Info• Types• Taxonomy

Interaction• Flows

Presentation•Wireframes

The Analysis Phase

• Find out what the Org wants• Find out what users want• Find out what the info wants

• Create the best compromise between the three

Observation

The Organization

Project Scope

Start the project

Stakeholder Interviews

Gather goals

Focus groups

SurveysRequirements Gathering

What the Org wantsExecutive Fiat

Social/ info NetworkAnalysis

Document/ artifact analysis

ESD goals:• providing unemployment services

• building employment opportunities

• supporting businesses

Peer/Competitive analysis

Content Audit

The Info

HeuristicsWhat’s wrong and

what is right?

Content InventoryWhat content is

there?

Info flow analysis

Expert Opinion

Other pubs

What the Info wantsStandard sources

Flows Specs

Heuristics

involving or serving as an aid to learning, discovery, or problem-solving by

experimental and especially trial-and-error methods

http://www.merriam-webster.com/dictionary/heuristic

Heuristics

What the info wants• Done by experts• Lots of criteria• Scores and rankings• Can be horribly abused• No two are the same• Usually more pejorative and less heuristic

Usability Tour of Deliverable

The User

UsabilityHow does it work

now?

User SurveyWhat do they want?

What the User wants

PersonasWho are they? Observation

Focus groups

SurveysMarketing analysis

Scenarios

Social/ info NetworkAnalysis

Document/ artifact analysis

Use Cases

Analylitics

Project Charter

A simple statement of what we are doing

Project Charter Process

• What does the org want?• What issues/problems have we found• How will solving the issues get the org what it

wants?

• For example– Org wants to be the site for jobs seekers– Problems with labeling

The User Journey

I want something

KnowledgeAccomplish a task

I know something

Mental model of Knowledge space

Expectations about the task

I arrive

Where am i?Can it help me?

Don’t know

or

Can’t help

I look for it using what I know

SearchLink from siteAsk someoneHear about it

I apply what I know to move toward what I want

LabelsNavigationExplanationProcedures

Can’t

FAIL!

I try to understand what I encounter

WordsMedia

More navigation

And SoThen

Succ

eed! Might

helpCanI get what I

want

Can’t

Problems we found• Need more user focus

– Anticipating what the user want– Anticipating what the user knows

• Need better labeling and nav– Showing we have what you want– what is here– where you are– where to go

• Need better flow to content– Minimum clicks to success– Smell gets stronger along the path– Clear indication of when you arrive

ESD

goal

s • providing unemployment services– make site a great self service source for• What services and benefits we provide• Filing

• building employment opportunities – Make site a great source for• Skills and training• Job seeking • Job posting

• supporting business– Make site the most convenient way to• Understand regs• Comply with regs• Hire good candidates

And BTW SAVE MONEY!

Reduce support timeMore work with fewer staff

Reduce office costs

User focus Labeling and Nav Content flow

Provide services If we understand them, they will understand us and use us more

If we structure well, they will know what is here and be able to find it

Better flow will deliver more services by increasing the success rate

Employment opps If we understand them, we will know what jobs and training to present and how to present it

If we structure well we can show what jobs are here and assure that more people find them

Better flow will increase the success rate of finding jobs and training

Support biz If we understand them we will know better how to get them to use and comply

If we structure well, they will find and use more and we will need less support

Better flow will increase success in finding materials and good candidates

Charter statementThe ESD site will become THE self-service source for employment info and services for job seekers and employers. First, we will categorize and anticipate these users to decide how best to present our info to them. Second, we will organize and structure our information so that it is easiest to interpret and find. Finally, we will streamline the process of finding information so that users are most successful at completing the tasks they come to us to accomplish

Back to basics on the IA guide

• Don’t mind requiring you to – write– prepare for class– Organize your thinking– Prepare for the next phase of the class

• Busywork?• Most Americans are familiar with the

phenomena of "busywork" --time-consuming tasks of dubious meaning and value, which much be completed according to precise but arbitrary parameters.

• http://kitoba.com/pedia/Busywork.html

Wha

t do

we

know

pro

cess 1. 12 teams of 3

1. Teams 1-4 each own a slide2. Teams 5-12 are sources of input

2. Prep (5 min)1. Team 1-4 figure out a process to capture input from 6

people at a time2. Team 5-12 in pairs figure out best way to present your input

3. Do a session (5 min)1. 1, 5 and 6 slide 12. 2, 7 and 8 slide 2

4. Regroup (5 min)1. Change process as needed

5. Go to step 3

Content Inventory

• What constitutes a section?