sample clinical research study advertising options and budget estimates [includes radio, cable and...

Sample Clinical Research Study

Advertising Options and Budget Estimates

[Includes Radio, Cable and Online]

9.1.11

2

Spot Radio Advertising• :60 radio message• Radio ad production

= $4,500 for one announcer and one patient or doctor (similar to Michigan Difference radio ads)

= $2,225 for announcer only

= $0 for live or recorded reads by radio station personnel• 1-week schedule = $7,179• 3-4 week lead time• Includes stations targeting adults 40-80 years of age such as:

http://detroit.cbslocal.com/station/wwj-newsradio-950/

http://womc.radio.com/

http://detroitmagic.com/

http://detroitmagic.com/

http://www.mix923fm.com/main.html

http://wdzhhd.radio.com/

3

Traffic Radio Advertising

• :10 Traffic radio spot can be tailored to each audience and has no production fees. It allows for flexibility to run a different messaging on different stations (1-2 stations can be omitted).

• 20 spots/wk for $2,436/wk (minimum)

• 30 spots/wk for $3,654/wk

• 40 spots/wk for $4,872/wk

Station Frequency Format

CIDR 93.9 FM Adult Album Alternative

CIMX 88.7 FM Alternative

CKLW 800 AM News/Talk

CKWW 580 AM Adult Standards

WCHB 1200 AM Gospel

WCSX 94.7 FM Classic Rock

WDET 101.9 FM NPR

WDMK 105.9 FM Urban Adult Contemporary

WDTK 1400 AM News/Talk

WDZH 98.7 FM Smooth Jazz

WGPR 107.5 FM Urban Adult Contemporary

WHTD 102.7 FM Urban

WJR 760 AM Talk

WOMC 104.3 FM Oldies

WRCJ 90.9 FM Classical

WRIF 101.1 FM Active Rock

WWJ 950 AM News

WXYT 1270 AM Sports

WXYT 97.1 FM Sports

WYCD 99.5 FM Country

http://www.facebook.com/#!/pages/Doc-Sweets-Candy-Company/114899978544237

http://www.am800cklw.com/

http://www.am580radio.com/index.html

http://wchbnewsdetroit.com/

http://www.wcsx.com/home.aspx

http://banners.andomedia.com/openx_gm/www/delivery/ck.php?oaparams=2__bannerid=20783__zoneid=943__cb=bc841414e2__maxdest=http://www.wcsx.com/Contests/Register.aspx?ContestID=119845

http://kissdetroit.com/

http://www.wdtkam.com/

http://987ampradio.radio.com/

http://www.wgprdetroit.com/

http://hothiphopdetroit.com/

http://womc.radio.com/

http://www.wrif.com/home.aspx

http://detroit.cbslocal.com/station/wwj-newsradio-950/

http://wycd.radio.com/

4

Cable TV Options

Interconnect

• Covers the entire Detroit Media Area

• $12,667/week

Soft Systems

• Wayne #22 and Ann Arbor #1

• $4,724 total/week

• Production costs: Simple, basic motion graphics, voice overs and stock music = ~$6,000 (Additional “talent” costs if doctor or patient is on-camera)

• 4-5 week lead time for production and media negotiations• Daytime, Weekend Daytime, and Late Night dayparts (with emphasis on Late Night)

5

In-Text Online Advertising• Identify keywords/

phrases in articles with significant relevance to X study

• Target Southeastern Michigan (50 mile radius outside Ann Arbor)

• Links to study details page or other web site

• $10,000 for 2-month schedule

• Approx. 3,300 clicks throughout campaign

In-Text Format - Ad appears when user mouses over text link within

article. UMHS pays only once user clicks on the ad.

http://demos.us.intellitxt.com/demos/verticals/US/SALES/lifestyle/Universityof_Michigan/UofM_HealthSystem_videoExpandable_msnbc.html

sample clinical research study advertising options and budget estimates [includes radio, cable and...

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