ADDA TVADDA TV

Presented ByPresented By

PreamblePreamble

Television IndustryTelevision Industry

DTH ServicesDTH Services

Social Networking SitesSocial Networking Sites

BigAdda & BigTVBigAdda & BigTV

Executive SummaryExecutive Summary

Who we are ?Who we are ?

Why are we here ?Why are we here ?

What type of company What type of company are we?are we?

Our Markets ?Our Markets ?

Our Approach ?Our Approach ?

Our ExpectationsOur ExpectationsINR 17 million INR 17 million

Our ProductOur Product

Product IdeaProduct Idea

Technical DetailsTechnical Details

Financial ProjectionsFinancial Projections

ExpendituresExpenditures

Income SourcesIncome Sources

Ad RevenuesAd Revenues

SubscriptionSubscription

Anticipated Cash Anticipated Cash FlowFlow

ComponentComponent ExpenditureExpenditure

Rack Servers (4 in Rack Servers (4 in number)number) 1.6 mn1.6 mn

Cost of Software + Cost of Software + CopyrightsCopyrights 4 mn4 mn

Chip mfg. & Chip mfg. & installationinstallation 100 mn100 mn

Total ExpenditureTotal Expenditure 105.6 mn105.6 mn

ExpendituresExpenditures

YearYear Prime TimePrime Time Non-Prime Non-Prime TimeTime

I & III & II 65.7 mn65.7 mn 72.27 mn72.27 mn

III & IVIII & IV 105.12 mn105.12 mn 120.45 mn120.45 mn

VV 118.26 mn118.26 mn 144.54 mn144.54 mn

Ad RevenuesAd Revenues

YearYear Subscription Subscription per monthper month RevenueRevenue

IIRs.5 (free for Rs.5 (free for

first 3 months)first 3 months) 45 mn45 mn

IIII Rs. 5Rs. 5 72 mn72 mn

IIIIII Rs. 8Rs. 8 144 mn144 mn

IVIV Rs. 10Rs. 10 225 mn225 mn

VV Rs. 12Rs. 12 351 mn351 mn

Subscription RevenuesSubscription Revenues

YearsYears Annual Cash FlowAnnual Cash Flow

II 182.97 mn182.97 mn

IIII 209.97 mn209.97 mn

IIIIII 369.57 mn369.57 mn

IVIV 450.57 mn450.57 mn

VV 613.8 mn613.8 mn

TotalTotal 1.82 bn1.82 bn

Anticipated Cash FlowAnticipated Cash Flow

NPV & PINPV & PI

Net Present Value = 1.2 Net Present Value = 1.2 bnbn

Profitability Index = Profitability Index = 12.36 %12.36 %

SBU Analysis &SBU Analysis &Industry Analysis Industry Analysis

DTH Subscribers - ProjectionsDTH Subscribers - Projections

Marketing PlanMarketing Plan

Existing MarketExisting Market

How is our Product How is our Product different ?different ?

How do we reach How do we reach consumer ?consumer ?

Expected ReachExpected Reach

OperationsOperations

Office SpaceOffice Space

LegalitiesLegalities

PersonnelPersonnel

SuppliersSuppliers

Management & Management & OrganizationOrganization

Board of DirectorsBoard of Directors

Executive Executive Leadership TeamLeadership Team

Management Management Advisory PanelAdvisory Panel

ConsultantsConsultants