samizdat in the technological jungle seminar media governance 9 & 10 december 2008 jamia millia...
TRANSCRIPT
Samizdat in the technological jungle
Seminar Media Governance9 & 10 december 2008
Jamia Millia Islamia
Media Governance from different perspectives
• Being an academic: Free University of Amsterdam, Business School of Amsterdam
• Being a media-maker: art & design Company for 4D & 5D designResearch associate of Performing Arts Labs (UK)
• Being a policymakerNational Council for Culture and the Arts of the Netherlands
Dynamic of media governance happens between:
- the audience: human beings who want to be informed and entertained by the media and also produce their own opinions and perspectives using media to express these in meetings, on the Internet, making home video’s etc.
- makers (journalists, artists, designers and other media makers)who are concerned to maximize the quality of their work(authentic, independent, offering a variety of styles, perspectives and identities)
- media and technology companies who sell material and immaterial goods, who try to identify consumer needs to be able to make profit
- policymakers: politicians and administrators who organize the legal context for material and immaterial infrastructures for interaction between citizens, organizations and business
More than half of the worlds population lives in cities; the context of policymaking for day-to-day life has shifted from craftsmanship and nature to technological culture and commercial business
public domain and local nature
private domain of human beings
commercial domain of business
PRIVATE DOMAIN PUBLIC DOMAIN COMMERCIAL DOMAIN
Individual human beings are faced with the need to ‘decode’ the environment around them.
Failing local, regional and global policies have resulted in a diminishing public domain.
Presence
survival and well-beingGiuseppe Riva, John & Eva Waterworth
Antonio Damasio
a trade-offWijnand IJsselsteijn
Natural presence is distinct for survival and well-being, and embodies the ethical dimension of our lives
Mediated Presence contributes to the language and concepts that people share
Witnessed Presencefunctions as a catalyst for good as well as for bad
Trust: 4 dimensies
You / not YouDo / not do
Here / not HereNow / not Now
YUTPA
moving towards well-being and survival
MEDIA GOVERNANCE:
Audience: SAMIZDAT COMPETENCE
Makers: TACTICAL MEDIA
Companies: CONTEXTUALIZING PROFIT
Policymakers: SAFEGUARDING POSITIONS
All stakeholders look for reference points, to know how to move towards well-being and survival
All stakeholders like these reference points to be trustworthy, whether this trustworthiness consists of trust or distrust
People prefer to operate in a trustworthy material and immaterial infrastructure.
Creative Economy Report 2008, United Nations: Creative industries are of significant economic value
Several Europe governments agreed to organize the Media and Cultural infrastructure as ‘Value Chain’.
In the Netherlands the concept of ‘Cultural Citizenship’ is introduced to facilitate this change
‘Cultural Citizenship’ is adopted by the Dutch Parliament in June 2008, including the implication to organize media, art and culture as a value chain. It functions as a narrative and it bridges principles adopted in other realms of society:
- connecting media and cultural infrastructure to democratic rights
- role of governing bodies is to organize the market and guarantee it functions under the rule of democratic law
- paying tribute to complex identities (local, national, global)
- formulating and provoking debate about underlying values
Current debate:access: to independent information
to cultural and artistic inspiration
to means and (immaterial) goods to express one’s self
authenticity: dynamics to create qualitydynamics to create
truthfulness dynamics to create
trustworthiness
Dynamics of media governance:
- the audience: human beings, who are citizens, consumers and producers develop SAMIZDAT COMPETENCES to be able to understand their environment to be able to express themselves and move towards their own well-being and survival.
- journalists, artists, designers and other media makersdevelop TACTICAL BEHAVIOUR to be able to make their work. Media-makers have to consciously move through the media-landscape to be able to finance and produce their work. They consciously ‘format’ what they want to show and tell. Doing so they also move towards their own well being and survival.
- companies take cultural and political contexts into account in so far as they influence business and the potential MAKING PROFIT, which guarantees the well being and survival of the company. As long as employees of the companies contribute to the set targets of the company, they work towards their own well being and survival.
- policymakers: politicians and administrators are faced with complex dynamics between the local, the regional, the national and the global. Having to make compromises all the time, having to adopt to new waves of political rule, the steering towards well being and survival results in SAFEGUARDING POSITIONS in the governance landscape.