1 | R e b e l Q u e s t 7 >

Kickbox Open Source

Sam Walton’s 7th rule for building a business is: Listen to

everyone in your company. Figure out ways to get them

talking. To push responsibility down in your organization,

and to force good ideas to bubble up within it, you must

listen to what your associates are trying to tell you.

Welcome to RebelQuest7. 

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3 | R e b e l Q u e s t 7 >

RebelQuest7 is a fast and furious 8-week quest with 7 different

levels. You must complete each level to move on to the next one.

Once you begin, it is up to you how far you go. This is not going

to be easy, but it is going to be awesome. We can’t wait to see

what you have up your sleeve. Let’s do this thing. 

4 | R e b e l Q u e s t 7 >

initiate:0

improve:3

Welcome to RebelQuest7!  You’ve made the first step – opting in on your

quest! During this week you will form your team.

Time allotted to complete:  2 hours (over 1 week)

Required activities : Complete individual and team profile on

RebelQuest7 website.

Due date: On or before August 9, 2019 by 5:00 pm CST.

here ’s how it worksEach week you will be asked to complete tasks with one common end goal – create a compelling business case that supports your idea. The below outline will help you understand what to expect in the next 8 weeks.

NOTE: All dates and times referenced are in Central Standard Time zone. 

inception:1ideate:2&

You have your ideas – you’ve done some initial research – it’s time to put it all

together.  During this week you will complete and submit your Lean Canvas.

Time allotted to complete: 4 hours (over 1 week)

Required activity: Complete and submit your Lean Canvas on the

RebelQuest7 website.

Due date: On or before August 23, 2019 by 5:00 pm CST.

After submitting your Lean Canvas – you can take a break! We will spend 1 week reviewing all submitted Lean Canvases. Be on the lookout for an email that explains your next task. All reviews will be complete by August 30, 2019.

Now that you have a team, it is time for each of you to find what

motivates you as an individual and team. Once you have that – start

brainstorming your ideas. 

Time allotted to complete: 4 hours (over 1 week)

Required activity: Complete the Level 1 and Level 2 check-in on the

RebelQuest7 website.

Due Date: On or before August 16, 2019 by 5:00 pm CST.

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:4investigate & iterate

infiltrate:6

Nice work!  You made it to Level 4!  Only those selected will be moving

on. The first half is over. Now it’s time to get real and test your idea.

Time allotted to complete:  8 hours (over 2 weeks)

Required activities : Test your idea using customer data. Complete

the Level 4 check-in on the RebelQuest7 website.

Due date: On or before September 13, 2019 by 5:00 pm CST.

moving onOnly those who meet the necessary criteria and get selected, advanceon to Level 4.

PLEASE NOTE: All dates and times referenced are in Central StandardTime zone.

You must be selected to move on to Level 6!  During this level you will

finalize your pitch and present to our Board of Disruptors with the potential to

present to our Executive Committee.

Time allotted to complete: 3 hours (over 1 week)

Required activities: Present to the Board of Disruptors.

Due date: Semi-finalist presentations will be scheduled during the week of

September 30, 2019 through October 4, 2019. Finalist presentations will

occur during the week of October 7, 2019 through October 11, 2019.

Submitted your pitch deck? Relax for a bit.

All pitch decks will be reviewed and scored between September 23 & September 27, 2019.

You’ve collected your customer data. You may have even shifted your idea. 

Now, it’s time to create your compelling pitch deck.

Time allotted to complete: 4 hours (over 1 week)

Required activities: Complete and submit your pitch deck on the

RebelQuest7 website.

Due Date: On or before September 20, 2019 by 5:00 pm CST.

?

inform:5

6 | R e b e l Q u e s t 7 >

what are we try ing

It ’s quite s imple:

What new & magical  customer exper ience can you

create &  launch to win in the  US market?

Helpful tip: Spend time researching Walmart’s existing strategy and what’shappening in the world of retail.

You can find strategy materials on the RebelQuest7 website at: https://one.walmart.com/rq7deepdive

??

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Build your team so you each can do your part, and together crush your goals and activities. Teams with diverse skills are powerful. Your team members don’t have to be in the same location or country.

You have 1 week to complete Level 0.

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This week, you have one job – to find your dream team. 

Teams can be formed across departments, site locations, and countries. Do not limit yourself to just who you know. If you work in Merchandising, maybe you want to team up with someone in Finance or Technology.

Walmart has more than 2.2 million associates around the globe. Go cross-functional and diverse.

find your

feeling stuck don’t have a team? ?Join our chat on the RebelQuest7 website at: https://one.walmart.com/rq7deepdive 

In order to advance: » Complete your individual profile on the RebelQuest7 website » Complete your team profile on the RebelQuest7 website

All team profiles must be completed on or before August 9th, 2019 by 5:00 p.m. CST

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Time to find your motivations. Step out of your comfort zone. This could be an opportunity to create something new and compelling. Game changing ideas? Let’s jump in.

You have 1 week to complete Level 1 & 2.

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This week, your quest is to uncover what is truly driving you to be here. 

This is about purpose.

You have the power to help Walmart win the future of retail . And that’s a big deal. It ’s t ime to get fired up. This is about more than just having a great idea. This is something that you feel in your bones, your chance to make an impact. It is a dream that you simply can’t ignore. 

This is your chance to bring it to life. 

.

find your

jump to the next page to get started.

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» Prove to myself I can do this.

» Be a positive example for others.

» Invent something that matters.

» Make something that helps others.

» Create something people love.

» Make something cool.

» Make a difference.

» Show the world I can innovate.

» Increase my company’s share price.

» I love doing hard things.

» I like surprising people.

» I want it. It doesn’t exist. Let’s fix that.

» Create something that reflects my values.

» Directly drive new revenue.

» Do work I love. 

» The whole industry is doing it wrong!

» The act of pure creation drives me.

» Create moments of astonishment.

» Know myself better. 

» Work with great people I like.

» I am not utilized.

» I love my boss.

» I want to prove I can do more.

» Help my community.

» A deep sense of personal satisfaction.

» Change the world.

» Change one corner of the world.

find your

It’s time to uncover why you joined this quest. What is driving you and your team to make an impact. If you don’t see anything that speaks to you, go ahead and write your own.

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Become the Unicorn of Retail.

We’re all customers. When you shop in our stores or on our sites – how do you feel? What is your experience? How can your team create a magical experience for our customers?

If your ideas feel a little wild, then you’re probably on the right track. Keep going. 

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start with

Here you will begin to brainstorm, & discover which ideas are your best ones. 

Most brilliant ideas begin looking like bad ones. Perfection is the enemy of

creativity. So let loose and give yourself permission – put all your ideas out

there. There is no judgement in Level 2. Be free. 

untap what’s possibleIt is time to break down your barriers and get outside of your comfort zone. Open yourself

to think through the crazy ideas, because we know they can often lead to great things. 

We suggest starting your creative process with a plan. Block time on your calendar at a time

when you’ll be in a good headspace.

If the outdoors inspire you, sit outside. If you need to put your headphones on, jam away.

Jot down interesting thoughts. It may help to organize your ideas by writing them, and then

grouping them together.

You can do this as a team, or you can fly solo and come together to gather and share

your thoughts. However, at the end of this level the team must have a few favorite ideas

they agree to move forward with.

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...from inside the companyIdeation requires input from sources inside the company to frame the objectives and re-

quirements. As you narrow down your ideas as a team – think through how your ideas may

impact the company. Some things to consider are:

» Company mission statement

» Company strategy objectives

» Key performance indicators

» Discussions with co-workers, particularly those in different groups and fields of

expertise.  This is a frequent habit of successful innovators.  Discoveries are

often found in the gaps between business groups of job functions.  Innovators

consistently reach across these boundaries. 

Need help finding some research?

We’ve got YOU covered. Find strategy information on the RebelQuest7website at: https://one.walmart.com/rq7strategy

2a

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...from outside the companyExternal sources are essential to spark new observations and questions about the world.

Learn about your problem and solution from sites such as Beta News, TechMeme, Mashable,

and others. Explore, but be targeted.  Use the internal inputs above to focus your discovery.

» Strategic partnerships

» General news sources

» Industry news sources

» Research and technology papers

» Trend-spotting websites

Need help finding some research?

We’ve got YOU covered. Find strategy information on the RebelQuest7website at: https://one.walmart.com/rq7strategy

Finding our purpose. Spending time to understand how your potential ideas could influence the future of retail will help drive clarity in future levels.

2a

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Complete an activity below. Then advance to 2b.

» Have coffee with an interesting co-worker that you rarely interact with. Try someone in a different function or field.

» Discuss your group’s long-term objectives with your manager or a leader in your function.

» Browse trend-spotting websites until you discover two interesting trends you didn’t know about.

» Talk to an associate who is also a customer, relevant to an area of interest. Talk about their problems and desires.

» Read a research paper in an area of interest.

Derive inspiration from music, art,architecture & more. 

2a

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“What about your solution is different than others?” 

“How could it be different?” 

“In a ‘perfect’ world, what would this look like?” 

“What is the one question no one has ever asked about this?” 

“What will happen if we don’t do this?”

ask challenging questions

2b

Great answers come from good questions. Innovators stay curious about the world around

them and challenge the system. If things have “always been done this way,” ask why. It’s ok

to rock the boat. So if it’s a question people are afraid to ask, that’s a good thing. 

Be bold, curious and do your research. Understanding how things work and why they don’t

is only going to help you succeed in this quest. 

Talk to your friends and family. Talk to your co-workers, and your teammates. Reach out

to a broader, more diverse group of people. Set aside some time to simply evaluate what’s

happening all around you and ask them questions about their shopping experiences.

step into

18 | R e b e l Q u e s t 7 >

To advance to Level 3, your team must complete each of the actions below.

2b

» Read news articles relevant to your idea to validate your solution solves the problem statement.

» Research your solution to make sure your list of competitors is known and your solution is unique.

» Using the inputs from 2a, generate three insights, observations or questions related to your ideas. 

» Log on & check-in on the RebelQuest7 website at: https://one.walmart.com/rq7deepdive

All activities and your check-in must be completed on or before

August 16th, 2019 by 5:00 p.m. CST!

19 | R e b e l Q u e s t 7 >

Raw ideas can have great potential but they are not yet ready for testing with potential customers.  Level 3 is all about refining.

We want to help you fully understand what impact your ideas may have, what really matters and how it can impact the customer experience in powerful ways.

Go through your list of ideas and consider each idea based on relevant criteria such as problem space, value proposition, customer type, distribution channel, delivery platform and technical components. Can any of the ideas be logically combined? If doing so strengthens the ideas without defocusing them, consider combining them.

The end goal is to have one idea that you want to implement.

You have 1 week to complete Level 3.

20 | R e b e l Q u e s t 7 >

As a team, you wil l agree on the single idea you want to move forward with. Then complete and submit a Lean Canvas which dives deeper into your business solution.

Lean Canvas will help you define the key elements of your idea. It can be read in seconds yet high-lights the critical elements of an opportunity. You will likely make changes to the canvas after you begin. Review with a few co-workers. Is it clear to them? Does it make sense? Is it compelling?

To download a copy of the Lean Canvas as well as the scorecard visit the RebelQuest7 website at:https://one.walmart.com/content/uswire/en_us/company/community/culture/rq7/level-3.html

Learn more about the scorecard on the next page.

For more tools and resources on how to complete a Lean Canvas, go to the RebelQuest7 website.

Hint: Finding good Competitive Advantages is rare.  Most successful products don’t have one.  For more, read this: https://blog.asmartbear.com/not-competitive-advantage.html

21 | R e b e l Q u e s t 7 >

finding

All business proposals should have a compelling “Wow!” This is the moment in a customer’s experience when they say “Wow!” It might also be described as an unexpected burst of delight.

w h a t d o y o u r p e e r s s a y ?As you start to develop your Lean Canvas, seek feedback from your co-workers who represent your target customer group. Is your solution relevant to how they shop? Discuss ways their feedback could alter the solution for the better. This begins your journey to understand just how your solution impacts our customers.

t h e R e b e l Q u e s t 7 s c o r e c a r dThe purpose of the scorecard is not to rank ideas but to elicit higher value feed-back and reveal compelling ideas and solutions.

The scorecard was crowdsourced by a broad population within Walmart. It was designed to pinpoint new and different compelling solutions that directly influence our problem statement. You can find the scorecard on the RebelQuest7 website.

Note: Incomplete Lean Canvas submissions will NOT be scored and will not advance to Level 4. Writing N/A in a field will also be treated as an incomplete Lean Canvas. All teams that complete a Lean Canvas will receive their scorecard back.

22 | R e b e l Q u e s t 7 >

A l l L e a n C a n v a s e s m u s t b e s u b m i t t e d o n o r b e f o r e A u g u s t 2 3 , 2 0 1 9 b y 5 : 0 0 p . m . C S T Once your Lean Canvas is submitted, you can take a break! Well done! You’ve made it half-way through RebelQuest7. This is no easy task.

Only the completed Lean Canvases will be reviewed and scored. Only those that meet the minimum criteria will advance to Level 4.

You will be notified about whether you are advancing to Level 4 no later than August 30th, 2019 by 5:00 p.m. CST.

C o m p l e t e t h e a c t i v i t i e s b e l o w » Compose a problem statement. 

» Get feedback from at least three co-workers who represent your target customer base. Compare the feedback and explore differences. 

» Finalize your Lean Canvas.  

» Submit your team’s Lean Canvas on the RebelQuest7 website at: https://one.walmart.com/rq7deepdive

23 | R e b e l Q u e s t 7 >

This is where it gets real. You will be working with customers from your personal network to find out how strong your idea is. 

You will ask them questions, gather their feedback, discover  what changes you need to make. Then – when you think you’re done – you retest again.

Remember middle school science class? Don’t worry, we won’t make you dissect any frogs. But it is time to take your whole idea apart, and then put it back together. 

Let’s hop to it (sorry, we couldn’t resist).

You have 2 weeks to complete Level 4.

&C o n g r a t s ! Yo u m a d e i t t o L e v e l 4 ! 

24 | R e b e l Q u e s t 7 >

It’s time to start having conversations with people who are in your personal net-work at work and home and also represent the customer population your idea is designed for. They are the only ones who can answer your questions. 

We don’t encourage you to approach actual Walmart customers outside your personal networks. Do not approach Walmart customers in store or online to test your data.

You can identify who fits the definition of your potential customer from your family, friends, and co-workers, and reach out to them. Share your ideas and gather feedback. Take good notes, and listen, listen, listen. What they have to say is important. 

Go to the next page for inspiration on what to ask your representative group of customers.

w h o w i l l p l a y t h e c u s t o m e r ? 

Every idea is not a winner. To prove that your idea IS a winner, you need to discover where the weak spots are. We want to hear the positive and negative feedback that you get. 

everyone doesn’t get a

25 | R e b e l Q u e s t 7 >

1. What is your problem & solution statement? • What is your idea good for?  • What problem are you solving? 

2. Who is your ideal customer?  • Who will be impacted by your idea? • How will it change their daily life for the better?

3. What is our competition doing?   • Are they offering this currently?   • Do they have something similar? 

4. How are you going to share your idea with customers?  • Will it be a slide show, a series of questions, a video, wireframes, or something else?

Hint: you may have answered some of these in your Lean Canvas.

As a team, use the questions below to start thinking about gathering feedback from your potential customers. This needs to be simple, no longer than a few sentences.  This is where you really start to think about how your idea could create that magical customer experience.

you have two weeks.

n o w !

26 | R e b e l Q u e s t 7 >

Here are some sample questions to think about: (additional customer interview materials can be found on the RebelQuest7

website at: https://one.walmart.com/rq7deepdive)

1. How does your proposal change the way they shop?

2. How often would they use it?

3. Would they pay for it?

4. How much would they pay for it?

5. Is it truly a game changer? 

When gather ing feedback – you want to make sure you understand how a customer would ‘use ’ your idea .

what do they

27 | R e b e l Q u e s t 7 >

Look through your notes and review the feedback from your customers. Do you need to pivot?

Is there a missing piece that will keep customers from actually using your product or service?

time to make

h e r e ’ s a n e x a m p l e

You get the idea. Now, here’s your challenge.

Let’s look at the idea of putting Vision Centers in Walmart stores. May-be the original concept looked like this: 

Customers can bring their prescription in to have eyeglasses made, or pick up contact lenses while they shop. 

Great idea. During the discovery period, feedback showed that custom-ers also wanted to have an eye exam.

Customers can schedule an eye exam, get their prescription and order glasses or contacts in a single visit, making Walmart Vision Centers a one-stop shop for all their optical needs. 

28 | R e b e l Q u e s t 7 >

» Redefine your problem & solution statement based on your customers’ feedback.

»  Compare your feedback from your first interviews.

»  What did you learn? 

» Interview 20 more customers with this updated concept to see if that makes the difference.  Use representative customers only from your personal networks at home and office. 

» Each team member must confirm they completed their customer interviews by logging on the RebelQuest7 website at: https://one.walmart.com/rq7deepdive

a s a t e a m :

a s a t e a m :

t o g e t t o L e v e l 5 :

h a v e e a c h t e a m m e m b e r :

get out there

29 | R e b e l Q u e s t 7 >

Ye s , 2 0 i n t e r v i e w s e a c h i s a l o t . Yo u h ave 2   w h o l e w e e k s t o c o m p l e t e Le ve l 4 .

All Level 4 act iv i t ies must be submitted on or before September   13th, 2019

by 5:00 p .m. CST

you got

30 | R e b e l Q u e s t 7 >

All rise, it’s Level 5!

By now, your idea has turned into an experiment. You’ve tested and

retested. You’ve pivoted. Now, you’re ready to show us what you got!

You have 1 week to complete Level 5.

31 | R e b e l Q u e s t 7 >

» Who We Are / Team » Mission / Vision » Market Opportunity » Problem

» Solution or Demo » Competitive Advantage » Business Model / Revenue Stream » Cost Structure

you are a Let’s get ready to present. Your whole presentation will be short, 10 minutes at the most. But this is your chance to bring your big idea all the way to the top and show us what you got. Your presentation should flow like this:

It’s showtime! Only ten teams will advance to the final level!

For specific criteria on how you will be judged – view the Level 5 scorecard on the RebelQuest7 website at: https://one.walmart.com/rq7deepdive

w h a t a r e y o u a s k i n g f o r ?

» Prepare a 10-minute presentation on your project using the RebelQuest7 Kickbox presentation template from the site as a guide

» Review the presentation with your team 

» Show your presentation to another group of co-workers, or a family member or friend to get some outside feedback 

» Practice, practice, practice

You are not asking for a zillion dollars just because. You are asking for the specific time, re-sources and people to make it happen. You might just need enough money to bring your idea into development so you can test it out further. You are also asking for the support from Walmart leaders to guide your project to the finish line. 

32 | R e b e l Q u e s t 7 >

n o w – y o u w a i t !

Ta ke a d e e p b re a t h – yo u ’ ve a c c o m -p l i s h e d a l o t . Ve r y fe w h ave m a d e i t t h i s f a r .

Our judges will be reviewing all submissions and selecting the final ten teams to advance to Level 6 where they will present to our Board of Disruptors.

You will be notified no later than September 27th, 2019 by 5:00 p.m. CST on your standings.

In o rd e r t o h ave t h e o p p o r t u n i t y t o a d va n c e t o L eve l 6 , yo u m u s t :

» Submit a completed pitch deck on the RebelQuest7 website at: https://one.walmart.com/rq7deepdive

All pitch decks must be submitted on or beforeSeptember 20th, 2019 by 5:00 p.m. CST.

33 | R e b e l Q u e s t 7 >

This is it! The final level

You are one of the final ten teams to take on Level 6. One of the rebels. One of the hidden gems we’ve been searching for. We see you. 

You and your team have worked so hard to get here. The last several weeks have been tough, and everything you’ve learned along the way has led to this.

One. Last. Level. 

34 | R e b e l Q u e s t 7 >

You’ve received your scorecard and the feedback from our judges. Take that feedback – incorporate it. Practice! Practice! Practice!

This is no drill – you will be scheduled a 30-minute spot to present your pitch to some amazing individuals. They hold in their hands the power to advance you to pitch to the executive leadership.

If your team has the vision, and the way to deliver a compelling, magical customer experience – you may win the opportunity to pitch to the executive leadership!

Stay tuned!

» Show up during your scheduled time and pitch your heart out.

Yo u ’ v e e a r n e d a c o v e t e d o p p o r t u n i t y – t h e c h a n c e t o p r e s e n t a l l o f y o u r h a r d w o r k t o o u r B o a r d o f D i s r u p t o r s !

y o u r o n l y a c t i v i t y :

your

you have 1 goal: