SALSA BUSINESS

STYLE

By: Brandon Luong and Tina Le

ORIGINS OF SALSA Originated from Cuba. Immigration lead the Cubans to spread

their culture. Salsa has been known as a social and

theatrical form of dance.

SALSA VIDEO

http://www.youtube.com/watch?v=y2ITeA5KYZo

SCENARIO Our company, Luong-Le

Studio, has become very popular in the USA and now wants to expand to new locations.

Possible locations: Saudi Arabia, South Korea and Jamaica.

Questions: 1) Would salsa be tangible

in these countries? 2) Would it help our

business? 3) Would people enjoy the

salsa experience?

DIVERSIFIED SALSA

Salsa brings people of different background together.

All forms of culture integrate with this dance.

Has spread tremendously around the world.

PROS OF GLOBAL EXPANSION

Become internationally well-known

Generate more revenue

Fun experience Good exercise Relieve stress Make new friends

SAUDI ARABIA

SAUDI ARABIA: CONS Not open to new ideas Religion determines the

success of the company In traditional Muslim society,

it is forbidden for a man to touch another unmarried woman.

Men and women do not interact on a daily basis. Example: shaking hands

Restricted time frame for lessons Set time for prayers Meal time

SOUTH KOREA

SOUTH KOREA: CONS Moderately

Conservative Rural Areas

TraditionalConservative

Urban AreasMore OpenedWelcome Western

Influences

Jamaica

JAMAICA: CONS Lack of interest Copious amount of

paper workGovernment

officials do not assist entrepreneurs

The offices are not obligate to provide information about their services

FINAL DECISION

No to Saudi Arabia

Yes to South Korea, only in Urban Areas

Yes to Jamaica

The EndEl Fin نهاية结束 konec अं�त sa katapusan 끝 kết thúc mwisho پایانВ конце

WORKS CITED (2008, Nov 29). Life in jamaica. Retrieved from

http://www.lifeinjamaica.net/

Miller, D. (200). Salsa de topicos. Chicago: American Library Association.

Rondon, C. (2008). The Book of salsa. United States of America: The University of North Carolina Press.