Sallyann Parratt77 Lindsay RoadNew HawAddlestoneSurreyKT15 3BE

salan28@saintly.com07917 034 451create28.com

@create_28

Say‘HeySally!’|Callmeon07917034451|Followmeat@create_28

Senior Product Designer Tax Systems (TCSL), Staines, Surrey. Nov 2018 – Present. Designing Fin-tech SaaS solutions that are engaging and beautifully designed interactive experiences through prototyping, information architecture, storytelling, animation/motion, building interactive experiences for our customers (currently 50% of the FTSE100). • Be the advocate and leader of exceptional design, visually and

experimentally. Conceptualize and designing user journeys and end-to-end experiences.

• Creating wireframes, storyboards, user flows and site maps to effectively communicate interaction and design ideas. Creating prototypes that can be rapidly shared with clients and/or customers for user testing. Facilitate client workshops in order to gather requirements and evolve my designs.

• Communicating conceptual ideas, design rationale and the specifics of user-centered design process to project teams, clients and senior stakeholders.

• Key Brands/Clients: 50% of the FTSE 100 including Tesco, Pets at Home, Smith and Williamson.

Senior UI/UX Designer and Creative Director MIRACL (formally CertiVox), Shoreditch, London. Oct 2011 – Sep 2018. Heading up all creative design, brand development and marketing strategy for a tech SaaS startup. Engineering design and marketing principals to target regulated industries, as well as being consumer facing, to generate prospects, engage partners and elevate brand. • Own the brand and its visual development through story-telling and

messaging. Lead, design and develop all product/company web applications and sites from initial specification through to project management. Process the business objectives to define UI/UX and marketing strategies for development and implementation.

• Manage the lead-gen lifecycle through campaign generation and marketing strategy planning and development.

• Create logos, graphics and style the look and feel of all printed and digital materials from presentations to white papers to video for B2B and B2C audiences.

• Research audience characteristics and conduct competitive analysis and strive to develop and refine user tasks/processes.

• Key Brands/Clients: T-Systems, NTT, Deutsche Telekom, Experian.

MY EXPERTISE UI DESIGN

• Brand identity and messaging • Digital: Web, apps, email, presentations • Print: Brochures, exhibitions, adverts • Adobe CC, HTML and CSS coding

USER EXPERIENCE

• Storyboarding and user flows • Wire-framing, prototyping and sitemaps • User research and testing

GROWTH HACKING/MARKETING

• Content Strategy and SEO • PPC/Adwords/social advertising • Analytics and reporting • Social media and video development

STRATEGY

• Marketing plans and campaign development

• Sales enablement • Stakeholder/Investor relations • Partnership development • Build and mentor creative/marketing teams

and manage freelancers/PR/Writers My Main Apps: Photoshop, Illustrator, Dreamweaver, InDesign, Power Point, Keynote, Word, Excel, Sketch, Axure, Balsamiq, OmniGraffle, Google Webmasters/Search console, Hotjar, and many other CMS/CRM/Mailer apps such as Hubspot, Squarespace, Wordpress, Salesforce, Pipedrive, Mailchimp etc.

I’m a UI/UX Designer and Creative Director that can own, lead and most importantly do everything in the creative cycle. From brand nurture, to digital and print design, to campaign generation and creative marketing strategy. I’ve held creative positions in-house (9+yrs) and agency-side (4yrs) in B2B and B2C industries and I have built and managed successful teams and projects for start-ups, SME’s and enterprises globally.

Sallyann Parratt

Say‘HeySally!’|Callmeon07917034451|Followmeat@create_28

Brand Manager and UI/UX Designer Eteach, Camberley, Surrey. Apr 2009 – Oct 2011. Leading UI, UX and brand for the UK’s largest education recruitment website. Developing the company’s business proposition to grow the database of registered users (over 500k registered users). • Lead designer responsible for all web and print production. Develop

the company brands, exposure and technology to escalates its stature in the market place.

• Manage website, portals, email communication design and build; SEO implementation and tracking; social media networking including blog design and build; press and radio advertising; poster/flyer/brand collateral and products; exhibition stands.

• Key Brands/Clients: Eteach, FEJobs, London Irish Rugby, Apple, Ramada Jarvis, Surrey County Council, Swansea FC.

Creative Team Leader VLI, Reigate, Surrey. Oct 2004 – Mar 2009. Leading the creative team for a digital agency. Managing a team of junior/middleweight/senior designers to deliver projects for SME’s to global enterprises, from initial client consultation through to delivery and evaluation. • Building and managing a highly motivated creative team including

conducting appraisals, training and recruiting. • Effectively and pro-actively manage key client accounts. This

included monthly New York visits to provide client consultation and onsite design production and review.

• Leading design for web, digital platforms and back-end systems • Key Brands/Clients: CA, SAP, Iomega, Net App, Capita, DFID. Gallery Manager TFC Gallery, Guildford, Surrey. Feb 2004 - Sep 2004. Responsible for the diverse activities involved in running a gallery. • Selling artwork, demanding commercial focus to develop the client

base. Marketing and promoting events, artists and exhibitions. • Designing and programming company website. Office Manager/ PA to MD Art Move Limited, Battersea, London. Oct 2002 - Jan 2004. Office administration including bookings, logistics, marketing, advertising and finance including invoicing and balancing books. • Shipping exhibitions and private artworks. • Networking, liaising and negotiating sales with potential and

established clients from large corporations to independent galleries, • Key Brands/Clients: Tate, National Portrait Gallery, Saatchi,

Houses of Parliament, Royal Academy of Arts.

EDUCATION • BA (HONS) Fine Art Degree • Higher National Diploma Graphic Design • Web Authoring and Web Design

(intermediate and advanced training) • Key Manager Programme, City and Guilds • 3 A-levels and 1 A-S Level • 9 GCSE’S

SUPER SKILLS • Hand-coding HTML and CSS

• Excellent knowledge of best practice standards (W3C), cross-browser and device compatibility, accessibility compliance, UX and interface development

• Working with CMS systems, CRM systems, databases, FTP Programs and web architecture such as .Net, ASP, PHP, JQuery and Javascript

• Email campaign design and build

• SEO implementation, reporting and tracking

• Social networking integration and customisation and campaign/PPC implementation and management

You can view my online portfolio at:

https://create28.com