Sales Promotion Decision

Sales Promotion Decision

Consumer go for purchase product XIs It ads EFFECT or Sales Promotion EFFECT?? Ads do

Sales Promotion do

5 major decision for sales promotion#1 Objective Consumer #1 Objective Retailor #2 Consumer Promotion Tool Samples Coupons Cash Refund Price packs Premium Frequency Programs

#2 Consumer Promotion Tool PrizePatronage award Free TrialProduct warranty Tie in promotion Cross promotion

#3 Trade Promotion Tool Price cut AllowanceFree Goods

#3 Business Promotion ToolTrade shows & Conventions Sales Contest Specialty Advertising

#4 Implementing Program Lead TimeSell-in Time

#5 Evaluating the Program

#5 Evaluating the Program