salespresentationcover pdf february 16 2010-10-14 pm 1 8 meg

8/14/2019 Salespresentationcover PDF February 16 2010-10-14 Pm 1 8 Meg

1/31

WELCOME TOJIM HAMILTON REAL ESTATE

Jim Hamilton

Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565

150 Natoma Station Drive, Suite 300, Folsom, CA 95630

[email protected]

www.Jimhamiltonrealestate.comCA DRE# 0181309

Presentation prepared for:

Sellers of Sacramento, Placer and El Dorado Counties

You Deserve

Honesty Respect - Results


2/31

JIM HAMILTONBroker Associate

CA DRE # 01871309

Over 18 years of executive level marketing and sales experience within the residential land

development and construction industries.

Successfully negotiated sales contracts which ranged from $500,000 to $10,000,000

A fearless negotiator that knows how to create win-win situations for all parties involved

Highly professional with a consultative method of doing business

Specializing in traditional home sales (1-4 units), short-sales and investment property

Internet Marketing Expert (todays real estate marketing standard)

Knows the importance of maintaining business relationships and how to keep them long term

Treats others with respect and always does what he says he will do

Jims guiding principles of professionalism includes one ofHONESTY, RESPECT and RESULTSfor his clients. On your next venture whether a buyer, seller or investor you can trust Jim Hamilton

for all your real estate needs.

Jim Hamilton



[email protected]


YOUR REALTOR

HONESTY RESPECT RESULTS


3/31

Jim Hamilton



[email protected]


HONESTY:You deserve an honest, licensed real estate professional toguide you through the selling cycle to insure you receive the bestpossible service available. A realtor that sands behind his word andwill do what he says he will do to insure things are done right and as

promised.

RESPECT:Your property is of great pride and you deserve the respectthat compliments your investment. As your realtor, I will work hard anddiligent to insure you receive the best possible return on yourinvestment. I treat every client how I would want to be treated whichincludes the utmost care and attention to detail to insure the bestpossible selling experience.

RESULTS:You will receive service from a top notch real estateprofessional with over 18 years executive level experience in sales andmarketing. An extensive knowledge of the Sacramento Market with anexpansive network of contacts to insure the highest exposure topotential buyers. A fearless negotiator that knows how to WIN for allparties involved. An aggressive marketing plan to insure your propertygets maximum market penetration and you receive the mostcompetitive price on your home. The resources and brand recognitionfor your property with Sacramentos #1 Real Estate Brokerage,Lyon Real Estate.

YOU DESERVE



4/31

Jim Hamilton



[email protected]


THE LYON BRAND


Lyon agentsoutperformedcompeting brokers with anaverage of over 8 closedtransactions per agent in2008; the highest per-agent productivity in theregion.

Voted BestReal EstateCompany2005, 2006,

2007 & 2008:Customers named Lyon asthe best real estatecompany, surpassingColdwell Banker, Re/Max,Century 21, ERA Realty,and Keller Williams.

#1 independent real estatecompany in the Sacramento

Region

#2 in California

#25 in the United States


5/31

Jim Hamilton



[email protected]


MISSION STATEMENT


SELL YOUR HOME For the best possible price

In the shortest period of time

With the least amount of hassles for you


6/31

Jim Hamilton



[email protected]


PROFESSIONAL TEAM


Jim Hamilton

Your Realtor

Kim PutmanEscrow Coordinator

Escrow

Denise LeathOld Republic Title Company

Home Staging

Michelle KaspariEssential Home Staging

Home Inspection

Jeff NauertzWin Home Inspection

Financing

Jamie FoxVitek Mortgage

Andrew VierraWealth Wise Mortgage

Jim Reed

Summitt Funding


7/31

Jim Hamilton



[email protected]


Your Buyer s


Who are your buyers?First Time Home Buyers

Investors Previous Renters

What are their buying patterns?40% Purchased a home because they recognized a firm name or salesperson and were

serviced by them

20% Purchased a home because they saw a sign in the lawn and approved ofthe homes exterior and condition

18% Responded to an ad or internet listing, but eventually purchased anotherhome

7% Were referred through a relocation service

3% Bought the home they saw advertised in print or internet

3% Bought for a combination of the above reasons

1% Bought the home they saw at an OPEN HOUSE


8/31

Jim Hamilton



[email protected]


YOUR BUYERS



9/31

Jim Hamilton



[email protected]


MARK ETING PLAN


STRATEGIES.

Realtor Marketing

Internet Marketing

On-Site Marketing

Direct Mail

Ongoing Marketing


10/31

Jim Hamilton



[email protected]


REALTOR MARKETING


E-flyer an email flyer sent to

the 100 + top producing regionalagents from all brokerages

Direct mail invites to top 100agents selling your type of

property

Hosted broker tour as available

Broker tour through theSacramento Association of

Realtors as available

Broker tour for Lyon Agents inthe Sacramento Area


11/31

Jim Hamilton



[email protected]


INTERNET MARK ETING



12/31

Jim Hamilton



[email protected]


INTERNET MARK ETING


Your property w ill

be loaded to the MLS

Alliance, a multiple

listing system

serving 22 California

counties.

Realtor.com

enhanced Showcase

Status Listing.

GoLyon.com

(60,000 visitors

monthly).

146 additional sitesthrough our RELONetwork of global

real estate brokers.


13/31

Jim Hamilton



[email protected]


INTERNET MARK ETING



14/31

Jim Hamilton



[email protected]


ON-SITE MARKETING


Full color property

flyer highlighting

your homes most

desirable

features.

Single Family Property, Year Built: 20074 Total Bedroom(s), 2 Total Bath(s)

Approx. 1,200 sq. ft., Forced Heat / Air Conditioning2 Car Garage , Composition Roof

Corner Lot., Approx. 1.2 acre(s), Vaulted Ceilings


15/31

Jim Hamilton



[email protected]


ON-SITE MARKETING


Yard sign with full contact

information

Constantly stocked full color

brochure box

Marketing sign riders

highlighting key propertyfeatures


16/31

Jim Hamilton



[email protected]


ON-SITE MARKETING


Full color

brochures

Comparable salesstatistics

Loan comparisons

Title report

Virtual CDbrochure for

motivated buyers

containing virtual

tour or video &

property pictures


17/31

Jim Hamilton



[email protected]


DIRECT MAIL


Just listed

announcementcards delivered totargeted buyers,

area residents, andour database ofhome buyers

Letters mailed toqualified home

renters insurrounding areaabout purchase orreferral potential

Jim HamiltonBroker Associate

Office: (916) 355-7005Cell Phone: (916) 601-0500

Fax: (916) 294-8565

[email protected]

CA DRE# 01871309

Single Family PropertyYear Built: 2007

4 Total Bedroom(s)2 Total Bath(s)

Approx. 1,200 sq. ft.Forced Air HeatAir Conditioning2 Car Garage

Composition RoofCorner Lot

Approx. 1.2 acre(s)Vaulted Ceilings

LISTED AT $397,950.00 Brand New Custom Home

125 Maple Avenue Sacramento, CA 95680

Jim HamiltonBroker Associate

Office: (916) 355-7005Cell Phone: (916) 601-0500

Fax: (916) 294-8565

[email protected]

CA DRE# 01871309N

EW

ONTHEM

ARKET


18/31

Jim Hamilton



[email protected]


ON-GOING MARK ETING


Print advertising repeated on a

weekly basis

Realtor marketing repeated monthly

Direct mail repeated monthly Buyer database mined weekly

Regional E-Flyers repeated monthly

Constant stock of all internal and

external marketing materials

Marketing updates to you on a

weekly basis activity reported as

happens via automated online

Showing Tracking system

Daily market condition updates as

changes occur


19/31

Jim Hamilton



[email protected]


MARK ETING SCHEDULE


Description Deadline

Sign Listing Agreement 10.18.09

Create marketing materials 10.20.09

Advise you on showing procedures 10.20.09

Order Staging Consultation w/ ASP (ifdone)

10.21.09

Order print advertising 10.21.09

Place property in Multiple Listing Service 10.21.09

Photo shoot onsite 10.21.09

Create Virtual Tour & Video Shoot 10.22.09

Place external marketing materials 10.22.09

Distribute Flyers to all offices 10.22.09

Schedule brokers tours 10.23.09

Roll-out Internet exposure 10.23.09

Desc r ip t ion Dead l in e

Update Realtor.com Showcase Status Listing 10.23.09

Create / Drop Realtor marketing elements 10.23.09

Complete on site marketing materials (multi media) 10.23.09

Drop direct mail 10.23.09

Complete 2940 Walnut Website 10.23.09

Update Internet Exposure 10.27.09

Coordinate Broker Tours10.27-28.09

Monitor Real Estate activity to maintain competitiveposition

Daily

Follow-up on showings & Feedback Daily

Weekly market updates, Monitor website activity, Call

backs from phone inquiries, internet inquiries andads, Private showings,

Freshen-up print advertising, Mine buyer database fornew prospects

Ongoing


20/31

Jim Hamilton



[email protected]


PRICING STRATEGY


It is important that we price your home properlyfrom the start, while buyer interest is high

Timing is extremely important in the real estate market. The above graphillustrates the importance of placing your property on the market at a realistic

price and terms from the very beginning. A property attracts the mostexcitement and interest from the real estate community and potential

buyers when it is first listed; therefore is has the highest chances of a sale

when it is new on the market.

0 1 2 3 4 5 6 7 8

Selling Price vs. Timing

Time on Market in Weeks

A

C

T

I

V

I

T

Y


21/31

Jim Hamilton



[email protected]


PRICING STRATEGY


The Importance of Intelligent Pricing

As the triangle graph above illustrates, more buyers purchase their properties at marketvalue than above market value. The percentage increases even further when the price

drops below market value. Therefore, if you price your property at market value, you areexposing it to a much greater percentage of prospective buyers and you are increasing

your chances for a sale.

AskingPrice

Percentageof Buyers

-15%

-10%

Market Value

+10%

+15% 10%

30%

60%

75%

90%


22/31

Jim Hamilton



[email protected]


PRICING STRATEGY


Comparative Market

Analysis ExplanationThe following pages graphically illustrate the comparable properties that closely match your

propertys characteristics. These properties will help to find a fair market value for your property

and help decide the proper listing price for your home.

FAIR MARKET VALUE HAS BEEN DEFINED AS:

The highest price estimated in terms of money which the property will bring when the property is

exposed for sale in the open market by a willing seller, allowing time to find a willing buyer, neither

buyer nor seller acting under compulsion, both having full knowledge of all the uses and purposes

to which the property is adapted and for which it is capable of being used.

This market value definition presupposes perfect knowledge on the part of the buyer and seller.

Since this perfect world rarely exists, our estimate of price is generally indicated as a range.

In evaluating your property I have used many of the tools that a professional appraiser utilizes:

comparable sales, competitive listings in escrow, square footage, location, amenities, and the general

condition of the property. I have also considered the effect of any existing financing on the property.

The enclosed data was researched from the reliable information currently available from the local

Association of Realtors, Local real estate firms, and title companies. It does not reflect every property

of comparable value for sale now, but does represent a good cross section of the competitive real

estate inventory and recent sales.

Please note that while none of the properties are exactly like yours, they do provide a good reference

source in a comparative market analysis.

The estimated value I have given for your property does not mean that the sale of the property could

not occur at a higher price. The price you ultimately receive, of course, will depend on your

motivation, the motivation of the buyer, and market conditions at the time offers are received.

Once we have tested the market at this price, we will make periodic reviews to ensure we remaincompetitive.


23/31

Jim Hamilton



[email protected]


PRICING STRATEGY



24/31

Jim Hamilton



[email protected]


PRICING STRATEGY



25/31

Jim Hamilton



[email protected]


PRICING STRATEGY



26/31

Jim Hamilton



[email protected]


PRICING STRATEGY



27/31

Jim Hamilton



[email protected]


NEGOTIATIONS


Review

purchase

offers in detail

withyou and

negotiate

diligently on

your behalf


28/31

Jim Hamilton



[email protected]


NEGOTIATIONS


Explain issues suchas agency andproperty disclosure

Review forms used

in the purchase andsaleof a home

Schedule & meetinspectors andappraisers

Negotiate round twodiligently on yourbehalf

Monitor buyerslender for

performance


29/31

Jim Hamilton



[email protected]


CLOSING


I will walk you through

the closing process

and handle all the

details of thetransaction.

Have complete peace

of mine knowing that

your transaction willbe handled in timely

manner without any

hassles on your end.


30/31

Jim Hamilton



[email protected]


HELP US


By preparing your homefor sale:

Repairs

General Cleaning

Maintain landscaping

And your final stepPack for your move


31/31

Jim Hamilton



Hire Jim Hamilton

for all your Real Estate Needs

YOUR REALTOR


salespresentationcover pdf february 16 2010-10-14 pm 1 8 meg

Documents