sales&marketing for companies top secrets part 2
TRANSCRIPT
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THE MAGIC OF MARKETINGCrazy stuff that will help you market and be a marketeer
By Kerem [email protected]
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First… What is marketing
Understanding who your sugar daddy is going to be.
Knowing how to broadcast from the rooftops.
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Getting to the Sugar Daddy
You are the butterfly.
The customer is the flower.
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What is your bait?
Qu'est-ce que votre appât ?
Was ist Ihre Köder?
¿Cuál es su cebo?
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Pick up the phone and talk
They are the experts and hence you will do whatever is necessary to pump their egos.
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Get out of your chair and see people
You have legs; get moving.
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Market Requirement Document
Tell me who is exactly the buyer in which sub-sector of which market in what industry. And oh yeah, how much will they pay?
Why does the market need you?
Where is this market? What does the market need?
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Yeah… I know my MRD…Slide 8
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Look, if you think people will come to you because you have a revelation, think again.
Yeah… broadcast yourself9
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Communicate your soulImportant: Use less words then more. Cut the long winded techno mumbo jumbo. Talk in plain English. For the sake of the Lord above be polished. Don’t do anything in hard-copy. Prove to the world that what you say is actually finger licking true.
You have a soul, tell us about it: Business card. Letter-head. Website. Company presentation. Brochure and spec-
sheet. Case studies.
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Please beg for free PR
Important: There is no shame in begging. You are a nobody, they are a somebody. Beg.
Before you sell anything, you will sell the magic: Make a list of all the
magazines and newsletters (and blogs) and contact them individually.
Learn how to write.
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Be a rug trader Write an article in
exchange for an ad. Get to opt-in
newsletters. Training seminars – love
them. Their rolodex… you
want it.
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Go to a tradeshow and pimp yourself
Walk through them before you commit to exhibiting in on.
Understand that unless you are at the niche of all niche tradeshows, you will not make a sale.
Small booth at traffic intersections works best.
Have just one demo, one graphic message.
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The arc of your company, you
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You are a human being, be one
Have empathy. The world does not owe
you anything. Love they neighbor. You have a heart and a
head; passion and reason. Use them.
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