salesforce presentation for it summit
TRANSCRIPT
Harvard IT Summit 2014
Not Just for Sales!
Relationship Management with Salesforce at Harvard
Harvard IT Summit 2014
Introductions
Kristina BarrettCourse Coordinator, Program in General Education, FAS
Ethan KiczekDirector, Harvard Web Publishing
Annie RotaAssociate Director, Academic Technology for FAS
Jason SmithAssociate Dean of Enrollment & Retention, DCE
Conor WaligoryBusiness Analyst, Student Information Systems
Harvard IT Summit 2014
Student Recruitment & Retention
Harvard University Division of Continuing Education (DCE)
Student Recruitment & Retention - The “Enrollment Funnel”
Student Recruitment & Retention - W-Curve
Students need:
● Support
● Information○ Timely○ Unique○ Specific○ Behavior-Driven
● Harvard University Extension School● Over 100 years of history● 600 On-Campus and Online Courses● Undergraduate and Graduate Degree Programs approx. 14,000 Students● Professional Certificates● Health Careers Program
● Harvard University Summer School Program● Over 300 Courses ● High School Students● Visiting College Students approx. 6,000 Students● Harvard College Student● Adults and Professionals
● Professional Development ProgramThere has to be a better way...
Student Recruitment & Retention - DCE Today
DCE needs to:
● Know our prospective and current student population better● Align and optimize recruitment efforts● Build quality, long-lasting relationships● Cultivate those relationships over time● Serve our student population better● Focus on service and success● Collaborate and innovate
The Salesforce CRM platform meets these demands...however, Adult and Continuing Education students are unique.
Student Recruitment & Retention - Why Salesforce?
● Leverages the significant infrastructure of the worlds leading CRM platform● Consolidation of DCE operations into one platform● Management of entire recruitment, enrollment and retention processes● System access● Personalized automation● Flexibility● Real-time reports and dashboards● Increased efficiencies● Customizable and measurable
Student Recruitment & Retention - Targeted Approach
Harvard University Division of Continuing Education plans to use the Salesforce platform and Jenzabar Continuing Education product, Higher Reach to:
● Capture better data for deeper insights● Measuring and analyzing email and phone campaigns, office visits, problem resolution -
using real-time reports ● Track and monitor prospective student interest and applicant/student success● Create and send personalized communications using automated workflows● Improve student engagement● Re-focus on the student experience and just-in-time information● Effectively and efficiently manage the continuing education student lifecycle● Increase enrollment
Student Recruitment & Retention - Looking Forward
Harvard IT Summit 2014
Harvard Web Publishing
Serving Internal Customers - Why does HWP use Salesforce?
● Track the customer lifecycle
● Planning - resource capacity and launch calendar
● KPI measurement
● Helps us learn from experience
Serving Internal Customers - How do we use Salesforce?
● Accounts with hierarchy
● Contacts
● Training classes and participants
● Website usage and quality
● Custom objects, triggers and apex code
● Geckoboard dashboard (http://www.geckoboard.com/)
● Rollup Helper (http://www.passagetechnology.com/)
Serving Internal Customers - Customizations and apps
Harvard IT Summit 2014
Student Information Systems
SIS Stakeholder TrackingWhy we chose to use Salesforce:● We needed a way to track a large complex program
with vast amount of stakeholders● Large (50+ employees) distributed project team● Web Publishing was already using it, we saw parallels
between our use cases● CedarCrestone(CCI), our PeopleSoft consulting
partners, has Salesforce experts and was ready to help implement our Salesforce instance
SIS Stakeholder TrackingHow we use Salesforce:● Every team member has a license, different access● Accounts and Contacts used to track key emails, phone
calls, and meetings● Engagement tracking
○ Academic Advising departmental discovery meetings○ Executive Committee meetings
● Campaign customization○ Interactive Design and Prototyping (IDP)○ Future user experience sessions
SIS Stakeholder TrackingWhat we have learned using Salesforce:● Salesforce instance was fast to configure, easy to use
and has proven valuable to the PMO● Value of Salesforce depends on consistent usage of the
product● Some problems with reporting due to primary contact
issue, which is why we had the campaign customization developed
● Outlook to Salesforce plugin automatic sync issue
SIS Stakeholder TrackingWhat we plan to do next with Salesforce:● Strive for consistency in adoption and timeliness of data● Utilize Salesforce chatter to capture more outcomes
from meetings● Utilize reports/dashboards● Track student and faculty engagement● Streamline maintenance of account/contact records
Harvard IT Summit 2014
Faculty & Course Support
Faculty & Course Support
Faculty & Course Support: What have we learned so far?
Harvard IT Summit 2014
Discussion & Questions
Thank you!
Harvard IT Summit 2014