PRODUCT OFFERING IN CRM SPACE- SALESFORCE.COM &

INFUSIONSOFTGroup # 1P. Alakananda 13PGP037Ruchi Sao 13PGP048Geeta Hansdah 13PGP079Sai Shilpa 13PGP124Arthur Leprovost 14SEP001

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OVERVIEW

•Introduction•Product offerings•Additional offerings•Pluses•Minuses

Infusionsoft•Introduction•Product offerings•Additional Offerings•Pluses•Minuses

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SALESFORCE.COM•Founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez as a company specializing in Software as a service (SaaS).•salesforce.com, inc. provides enterprise cloud computing solutions to various businesses and industries worldwide. • They sell to businesses of all sizes and in almost every industry worldwide on a subscription basis through our direct sales efforts and also indirectly through partners. The system offers a broad suite of CRM applications for small, mid-market, and enterprise organizations, with a focus on sales and support.•salesforce.com, inc. sells and markets its services primarily through its direct sales force, as well as through global consulting firms, systems integrators, and regional partners.•In terms of SaaS revenues, customer acquisitions and user subscriptions the company is a clear market share leader.

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PRODUCT OFFERINGS•The company offers four core service offerings, involving sales force automation, customer service and support automation, marketing automation, and the platform: Sales Cloud for sales force automation, which enables companies to grow their sales pipelines, close deals, improve sales productivity, and gain business insights.

Service Cloud that enables companies to connect with their customers and address their service and support needs.

Marketing Cloud, which enables companies to bring in data from any source and deliver personalized interactions to any customer across any channel through email, mobile, social, Web, marketing automation, and data analytics from a single platform.

Salesforce1 Platform, a cloud platform for developing customer apps.It also provides professional services, including consulting, deployment, training, implementation, integration, and campaign services to its customers to facilitate the adoption of its social and mobile cloud solutions.

• These offerings are intuitive and easy-to-use, can be deployed rapidly, customized easily and integrated with other platforms and enterprise applications, or apps. •Solutions are delivered as a service via all the major Internet browsers and on leading major mobile device operating systems.

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Offer consulting, deployment, training, implementation, integration and campaign services to our customers to facilitate the adoption of our social and mobile cloud solutions.

Offer a number of traditional classroom and online educational classes

Also offer classes for our partners who deploy our service on behalf of our customers.

ADDITIONAL OFFERINGS

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PLUSES

Proven innovator. It alone separates salesforce.com

from others

User interface maximizes consumer technologies to

deliver a simple user experience

Software longevity and increased payback for

customersMultiple industry specific or

vertical market solutions

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MINUSESOverly simple user interface that is quickly outgrown by

experiencedusers.

Customization toolkits can be cumbersome to use, even to

many seasoned administrators

Lots of screen refreshes and scrolling up and down; the transition between multiple

screens to process transactions can deliver a tedious

experience

It is the highest priced product in SaaS CRM industry.

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INFUSIONSOFT•Arizona based provider of sales & marketing automation software for small & mid size businesses through cloud based platform •Founded in 2001 by brothers Scott and Eric Martineau and Clate Mask (CEO)•Ranked 13th in Fortune Magazine as Best medium –Size workplace in U.S by Great Place to Work•Revenues grew 50% to $39 million in 2012 with 12,000 customers dispersed in 70 countries•Added and implemented more than 3,000 new customers in 2012•Investment of $54 million by Goldman Sachs in 2012

“Our software, services and educational content help small businesses get organized, grow sales and save time. By combining sales and marketing tools in one system, we help entrepreneurs save time and simplify operations.”

“About one-third of Infusionsoft’s employees are former entrepreneurs”

― Clate Mask

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PRODUCT OFFERINGTarget Market: Small and medium size business and ecommerce companies with two to 25 employees

All in one place- CRM System, email marketing and ecommerce

Campaign builder-  designed to enable users to streamline the creation and launch of trigger-based, automated campaigns

Create landing pages, track the effectiveness of social activities and automatically trigger actions based on social behaviour

Integrating social media channels for content sharing and capturing leads

Grounding all marketing communications through emails, social media and phone calls in customer database

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ADDITIONAL OFFERINGSTraining services- webinars, live events, videos, articles, Library etc.

Infusionsoft mobile- Access through phone

Kick start services including marketing mentor, data transfer assistance, current marketing assistanceMarketplace : Partnered with more than 50 third-party applications like gmail, customer hub, WordPress etc help in easy sync of cloud dataLifecycle marketing- Helps in designing marketing plan and provides an idea of how to attract, whom to sell and how to WOW them

Scorecard to monitor and assess marketing plan

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PLUSES

All in one fully integrated automation system

Very flexible email list segmentation

Reports, Graphs and visual tools providing quick assessment

Reports are accessible from multiple location and devices

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MINUSES

Flat learning curveLimited number of package with fixed modules wherein

client has to pay for unwanted services

Expensive training package ($2000) forced upon every

subscriberCriticized for differential

discounts

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REFERENCES

http://claritylab.co/should-you-use-infusionsoft-get-the-tech-husband-review/ https://smallbusiness.yahoo.com/advisor/infusionsoft-review-automation-marketing-software-small-medium-businesses-184518369.html

http://www.demandgenreport.com/industry-topics/archives/feature-articles/1043-infusionsoft-expands-solution-portfolio-closes-3000-new-customers-in-2011-.html#.VGtaPvmUf3Y

http://www.dmnews.com/major-infusion-for-infusionsoft/article/275156/

http://www.sec.gov/Archives/edgar/data/1108524/000119312514084762/d648028d10k.htm http://www.slideshare.net/chuckschaeffer/salesforce-pros-and-cons-15510566http://www.crmexposed.com/compare-salesforcecom-advantages-disadvantages.php

http://www.salesboom.com/salesboom_salesforce_compared/9-reasons-to-leave-salesforce.html