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sales@spotsndots.com Copyright 2018.The Daily News of TV Sales Tuesday, January 23, 2018

TOTAL TV SLIPS, INTERNET VIEWING UPNATIONAL AD IMPRESSIONS DOWN Closing out 2017, Pivotal Research Group analyst Brian Wieser says December was much like the rest of the year. His number crunching of Nielsen data finds that total use of television was down again—falling 4.6% on a total day basis for adults 18-49 during December, although only down -0.6% among all households. National TV commercial impressions delivered among adults 18-49 fell 8.2% in December 2017 vs. December 2016 on a total-day basis and were down 10.1% for primetime. Meanwhile, consumption of TV content via Internet-connected devices (ICDs)—including Roku, Apple TV and Google’s Chromecast—rose by 43% year-over-year among all households, or 35% among adults 18-49, to account for 13.0% of total TV use among adults 18-49 on a total day basis and 8.8% among all people. These figures for December 2017 9.2% and 6.2% for the two audience breaks, respectively. National commercial loads which qualified for C3/C7 ratings (which exclude unencoded or otherwise non-qualifying activity in digital environments) across the industry were up slightly to 11.1 minutes per hour across all Nielsen-tracked programming during December 2017. The analyst said that compared to 10.7 minutes per hour in December 2016 and 10.5 minutes per hour in December 2015. “Overall, the industry-level results remain negative for ad-supported national TV as a medium, much as with observations from other months in 2017,” Wieser wrote in a research report. But he noted that viewing of unrated programming through Internet-connected devices and of premium video on PCs, tablets and mobile phones are undoubtedly accounting for some of these declines, and probably would bring year-over-year trends closer to flat figures if total audience data were available. “We continue to believe in our maxim that television is the worst form of advertising except all those others which have been tried, at least for those advertisers focused on awareness-based media goals,” Wieser said. And budgets aren’t generally affected by ratings changes in the short-term. But he noted that sentiment toward TV is worsening, particularly as reported viewing by Adults 18-49 falls. “Negative sentiment ultimately leads to advertisers’ efforts to explore and encourage the use of alternative media vehicles, or otherwise establish marketing goals that are not necessarily awareness-driven,” he noted. By network group, Viacom had the largest share of C3 commercial impressions in December, at 14.7%--although that was down from 15.4% a year earlier. NBCUniversal claimed 13.4%, Disney 11.9%, Time Warner 10.9%, Fox Networks 8.7% and Discovery 6.4%. Clocking in below 5% were A+E 4.9%, CBS at 4.7%, Scripps Networks Interactive 4.5% and AMC 2.9%.

ADVERTISER NEWS Kroger may be interesting in buying Overstock.com, says RetailWire.com. A Kroger-Overstock deal would extend a run of traditional retailers teaming up with online merchants. Amazon acquired Whole Foods for $13.7 billion last year, and Kroger itself is seen as a potential buyer for Boxed.com....USA Today says Abercrombie & Fitch enjoyed better-than-anticipated sales during the period that included the holiday shopping season and plans to bring foreign profits to the U.S. after federal tax reform. Abercrombie announced Monday that its fiscal fourth-quarter sales at stores open at least a year rose in the

“high single digits.”...Within three years, about 40% of consumers will use a voice assistant as an alternative to a mobile app or website, according to the results of the Capgemini Digital Transformation Institute Conversational Commerce Survey, which questioned more than

5,000 consumers. The survey also found that 81% of users of voice assistants have used them via smartphones, while about 32% have used them on a smart speaker, such as the Amazon Echo, and 21% have done so on a screen-based device like Echo Show or Fire TV. Retaildive.com says 35% of voice assistant users admit to having purchased products through their voice assistants, and said they may spend as much as 500% more through voice assistants....Family-owned Bacardi Limited is buying Patrón Spirits International and its Patrón brand — the world’s top-selling premium tequila — in a deal that values the brand at $5.1 billion. The transaction would give Bacardi full ownership of Patrón after holding what it characterized as a significant minority stake in the company since 2008. The deal will make Bacardi the No. 1 U.S. spirits player in the super-premium segment....With Coca-Cola facing a market where more people are abandoning soda in favor of healthier beverages, the company has looked for novel ways to make its drinks more appealing to the fickle consumer. Its latest answer is Arctic Coke. The product debuted at 20 Speedway convenience stores around Indianapolis during the summer of 2016, and (the company) quickly realized it might have a hit. Sales increased between 15% and 20% at locations with the cooler. Today, roughly 500 units are in operation, with plans for another 550 more....A new report by Zebra Technologies, conducted with IHL Group, projects that retail industry sales will rise 3% annually through 2021, led by a shift to greater e-commerce/omnichannel sales volume. Chainstoreage.com says there were more retail store openings than closures last year, and store openings are expected to outpace closures through 2021. IHL research estimates that the enterprise retail market (more than 50 stores) had 4,080 net stores opening through October 2017. In fact, 42% of retailers had a net increase in stores while only 15% had a net decrease.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

NETWORK NEWS A single-camera comedy project from Lee Daniels (Empire, Star) and Vali Chandrasekaran has picked up a pilot order from Fox. Our People is based on the Israeli series Nevsu and will follow a man from a bombastic African American family and his mid-western fiancée as they try to build a normal life together. Chandrasekaran will write the script and will executive produce along with Daniels under his Lee Daniels Entertainment banner. Also, Fox is developing Mix Tape, a one-hour romantic musical drama that follows a disparate group of interconnected people in contemporary Los Angeles through the lens of music that defines who they are. In addition, a new multi-camera comedy for Lil Rel Howery is underway at Fox. Rel is based on Howery’s real life, as a self-made success who lives by the code “always believe in yourself and great things will come” but finds his positive attitude put to the test as he learns of an affair between his wife and his barber. The show sees him trying to rebuild his life post-divorce as a long distance single father on the South Side of Chicago……DJ Khaled announced in a tweet that he will join Rihanna and Bryson Tiller to perform their smash hit Wild Thoughts on this year’s Grammy Awards. The 60th Annual Grammy Awards will air live from Madison Square Garden at 7:30 PM (ET) this Sunday, January 28th on CBS. Previously announced performers include Alessia Cara, Brothers Osborne, Cardi B, Eric Church, Miley Cyrus, Childish Gambino, Daddy Yankee, Luis Fonsi, Elton John, Kesha, Lady Gaga, Kendrick Lamar, Little Big Town and Bruno Mars, among others……A new comedy pilot from Tim Doyle has picked up a pilot order at ABC. The untitled project is a half-hour single-camera comedy that follows an Irish-Catholic family with a working-class dad, traditional mom and eight boisterous sons set in the 1970s. It follows the family as they navigate changes big and small during one of America’s most turbulent decades. Doyle’s previous credits include Imaginary Mary, Dr. Ken, The Real O’Neals, Last Man Standing, Rules of Engagement, Better off Ted, The Big Bang Theory, and Aliens in America. He’s currently a consulting producer on ABC’s comedy Speechless……ABC announced last week that some of its programs picked up nominations for GLAAD Media Awards. Modern Family on ABC and Freeform’s The Bold Type both were nominated for Outstanding Comedy Series. The network’s When We Rise was nominated for Outstanding TV Movie or Limited Series. The awards will be handed out at the ceremony in Los Angeles on Thursday, April 12th at the Beverly Hilton and in New York on Saturday, May 5th at the New York Hilton Midtown……The series premiere of the new Fox drama The Resident benefited from the NFC Championship game and posted a 2.7 adult 18-49 rating on Sunday. The show drew 8.8 million total viewers, according to Nielsen’s fast nationals. The number was down sharply from CBS’ Hunted that aired after the AFC Championship last year and what Fox’s own X-Files posted two years ago.

AVAILS WSLS 10, the Graham Media Group-owned - NBC station in Roanoke/Lynchburg, VA seeks a seasoned marketing professional to serve as its Research Director. The successful candidate will create an information flow so WSLS can achieve revenue budgets and increase market share for its broadcast and digital stations. The Research Director will work with all departments and play a key role in utilizing research to grow and develop ideas for sales, news and promotions.

More details HERE. To apply, email resume to: bnorris@wsls.com. No calls please. EOE. If you are motivated by selling an excellent product, great compensation and working with a talented team of professionals, look no further. NBC4, (WCMH-TV) in Columbus, OH seeks an Account Executive. We provide the tools for powerful multi-platform marketing solutions to retain and grow our existing and new client base – you

provide sales ability, positive attitude, client focus, energy and desire to WIN! If this describes you, we want to hear from you today! CLICK HERE for more info or to apply. CW22 & myRDC28 in Raleigh, NC seek an experienced TV and Digital Marketing Consultant. We’re looking for an Account Executive who will maximize revenue with existing clients, grow share of business with agency partners, and develop new relationships with television and digital prospects. Raleigh Durham is ranked #7 by U.S. News for ‘Best Place to Live’. The triangle is luring nearly 80 new residents a day with a high quality of life. Want to join a thriving team in a top 25 market? CLICK HERE. EOE. The FOX affiliate in Kansas City, WDAF Fox4, seeks a highly motivated Multi-platform Account Executive to grow our core broadcast business, interactive platforms and digital TV. The AE must develop new business across all platforms. The AE will negotiate rates, prepare and present avails and sales packages to agencies and direct advertisers. Use of Wide Orbit, Excel, Microsoft Word, Power Point and other technology is a plus. Media sales experience and college degree preferred. CLICK HERE to apply (job # 2017-46257). EOE M/F/D/V. TICKET TO PARADISE! Hurley’s Media seeks an experience, motivated General Sales Manager to supervise the sales staff for our TV and radio properties in Cayman Islands. The GSM is responsible for planning and implementing sales programs and incentives designed to maximize sales revenue goals set forth by the company. Understanding of broadcasting, pricing inventory, ratings, marketing, promotion, and collection standards required. If you feel you are a qualified candidate and want to join a fast moving, growing entity submit your cover letter and resume by email to: Jobs@hurleysmedia.ky

1/23/2018

Seth Meyers

Zac Efron will play serial killer Ted Bundy in an

upcoming movie. Even weirder, the movie is

“High School Musical 4.”

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

HOMEBUILDER CONFIDENCE SLIPS Homebuilder confidence in the market for newly-built single-family homes dropped two points to start 2018, to a January survey level of 72. However, that was down from an 18-year high in December. The National Association of Home Builders (NAHB) and Wells Fargo Housing Market Index (HMI) is based on a monthly survey going back 30 years. “The HMI gauge of future sales expectations has remained in the 70s, a sign that housing demand should continue to grow in 2018,” said NAHB chief economist Robert Dietz. “As the overall economy strengthens, owner-occupied household formation increases and the supply of existing home inventory tightens, we can expect the single-family housing market to make further gains this year.”

THIS AND THAT Automotive News reports that Chevrolet is looking to expand its dealer network for commercial medium-duty trucks. General Motors estimates that a well-equipped existing dealership would have to make an investment of $10,000 to $15,000 to be able to sell and service the commercial trucks—or $100,000 to $200,000 if starting from scratch. GM currently has 240 dealers for medium-duty commercial trucks and reportedly wants to expand that to about 400 with the introduction of Chevy Silverado 4500HD and 5500HD trucks……People spend a lot on retail items while traveling. Allied Market Research says the global travel retail market was valued at $69.5 billion in 2016, and is projected to reach $125.1 billion by 2023, growing at a CAGR of 8.9% from 2017 to 2023. The perfumes & cosmetics segment leads the market, with wines & spirits second.

EVEN MORE CONTENT COMING Digiday spoke with industry leaders of major U.S. media companies about their future goals, especially when it comes to creating original content. Of those surveyed, 96 percent said they expect more digital media companies to begin producing original content for either television of over-the-top (OTT), and 81 percent said they are looking to increase OTT content for their own brand. However, those same leaders also said their biggest challenges with OTT platforms include content discoverability and audience reach, and 64 percent of them said they are looking to overcome that challenge by creating an app for their OTT content. Despite creating goals for more OTT programming, 54 percent of the respondents said mobile video will actually be their main focus for 2018. Nearly 66 percent of the leaders said they expect legacy publishers will create competition for digitally-native publishers when it comes to online video. Many digital publishers learned in 2017 that ads on their content are not enough to support a business, and original content may be the way to monetize their digital presence. Sixty-one percent of digital publishers told Digiday that Facebook offers either very little or no value to those publishing on the platform, and only seven percent said the majority of their digital revenue came from Facebook.

AVAILS KCTV 5 in Fairway, Kansas is seeking an Account Executive to solicit new advertisers and increases share of business for existing advertisers. The AE achieves assigned revenue goals through sale of airtime, internet or other products and services to new and existing clients. Minimum two years media sales (TV, radio, cable) background preferred; other business-to-business outside sales considered. A full understanding of current TV ratings

required. Please CLICK HERE for more info or to apply now. EOE.

GRAY STATIONS THRIVE ON NEWS Gray Television says a Gray station achieved the first or second highest all-day ratings in 57 of the 57 markets in which Gray operates during the November 2017 Nielsen sweeps. A Gray station was #1 in all-day ratings in 40 DMAs. The group was particularly strong

in local news. A Gray station was the top-ranked station for local news in 40 DMAs—and #2 in 24 DMAs. In nine markets, a Gray station achieved 90% or more of local news viewing. And the company says in 29 markets, 50% or more of local news viewing occurred on Gray’s stations.

ESPN A HIT ON DIGITAL ESPN Digital totaled 93.1 million unique U.S. users in December 2017, its highest total ever for the month of December, up +9 percent over December 2016. Once again, ESPN Digital was No. 1 for unique fans, total minutes (7.2 billion) and average minute audience (161,414) in December. For minutes and average minute audience, ESPN Digital delivered more than the Nos. 2 and 3 sports properties combined.

1/23/2018

FunnyTweeter.com

I feel so bad for people who don’t like sports. They never

experience the thrill of maybe being happy once every

10-20 years

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