sales: the best play in your digital transformation...
TRANSCRIPT
![Page 1: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/1.jpg)
FIND YOUR WOW
Sales: The Best Play in Your Digital Transformation Playbook
Presented by: Zac Cooper and Christopher Beaudin
ATLATL Software
![Page 2: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/2.jpg)
FIND YOUR WOW
Presenters
2
Zac CooperDirector of SalesATLATL Software
Christopher BeaudinDirector of MarketingATLATL Software
![Page 3: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/3.jpg)
FIND YOUR WOW3
![Page 4: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/4.jpg)
FIND YOUR WOW4
W H A T D O E S I T A L L M E A N ?
![Page 5: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/5.jpg)
FIND YOUR WOW5
YOUR CUSTOMER HAS CHANGED
DATA DRIVEN COMPANIES WIN
POOR EXPERIENCES LOSE
![Page 6: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/6.jpg)
FIND YOUR WOW6
C A S E S T U D Y
![Page 7: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/7.jpg)
FIND YOUR WOW7
C A S E S T U D Y : Transformation Stories
Large Public Company
Took on Too Much
Established Champions
No Progress
Losing Valuable Talent
![Page 8: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/8.jpg)
FIND YOUR WOW8
Where to Start
Drive Incremental Change
Drive Downstream Efficiencies
Start with:S A L E S
![Page 9: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/9.jpg)
FIND YOUR WOW9
WHERE DOES YOUR COMPANY STAND?
WHAT does your current sales process look like?
WHO is tasked with driving innovation?
HOW has your company standardized this process, documentation, and digital assets?
WHO is your customer and how well do you know them?
WHAT revenue streams have you explored?
![Page 10: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/10.jpg)
FIND YOUR WOW10
HOW TO BEGIN TRANSFORMATION
1. Get the right people involved
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FIND YOUR WOW11
HOW TO BEGIN TRANSFORMATION
2. Prepare your Process
![Page 12: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/12.jpg)
FIND YOUR WOW12
HOW TO BEGIN TRANSFORMATION
3. Implement the right tools
![Page 13: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/13.jpg)
FIND YOUR WOW13
HOW TO BEGIN TRANSFORMATION
4. Leverage these tools to gain visibility – data
![Page 14: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/14.jpg)
FIND YOUR WOW14
HOW TO BEGIN TRANSFORMATION
5. Leverage tools to explore new revenue streams: digital commerce
![Page 15: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/15.jpg)
FIND YOUR WOW15
IF DONE SUCCESSFULLY…
1. Better Opportunities & Better Qualifying
![Page 16: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/16.jpg)
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IF DONE SUCCESSFULLY…
2. Faster Conversion
![Page 17: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/17.jpg)
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IF DONE SUCCESSFULLY…
3. Higher Close Rate
![Page 18: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/18.jpg)
FIND YOUR WOW18
IF DONE SUCCESSFULLY…
Bonus: • Better Customer Experience • Improved Synergy b/t Product &
Sales • Faster Implementation of New
Products – speed to revenue
![Page 19: Sales: The Best Play in Your Digital Transformation Playbook2019.promatshow.com/seminars/assets-2019/1478.pdfTransformation Playbook Presented by: Zac Cooper and Christopher Beaudin](https://reader034.vdocuments.site/reader034/viewer/2022050420/5f8fba18c387be1f7606d0a3/html5/thumbnails/19.jpg)
FIND YOUR WOW
For More Information:
Zac Cooper: [email protected]
Christopher Beaudin: [email protected]
Website: www.AtlatlSoftware.com
Visit ProMat Booth S3968
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