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Sales Reports

Avails and Inventory Management

6-Month Avails .......................................................................... 4

Actual Comparisons ..................................................................5

Advertiser Units Ordered........................................................... 6

Airing Vehicle Inventory ......................................................... 8-9

Avails .................................................................................10-11

Avails Combo ..........................................................................12

Event and Sports Avails ...........................................................28

Locked Avails ..........................................................................30

Network-Station .......................................................................32

Oversold ..................................................................................35

Product Protection ...................................................................36

Quarterly Booked Spots ...........................................................37

Split Network Avails .................................................................44

Revenue and Comparison Reports

Billed and Booked ...............................................................18-19

Billed and Booked Recap ................................................ ....22-23

Multimedia Billed and Booked .............................................. ....31

NTR Billed & Booked ..............................................................33

NTR Recap.......................................................................... ....34

Revenue on the Books ............................................................38

Sales Placement ......................................................................43

Spot Sales ...............................................................................47

Tie-Out ....................................................................................48

Commissions

Billed and Booked Commissions .......................................... ....20

Sales Commissions on Billing .............................................. ....40

Sales Commissions on Collections ...................................... ....41

Pacing Reports

Advertiser Variance .................................................................. 7

Billed and Booked Comparisons .......................................... ....21

Custom Revenue .....................................................................25

Sales Comparison ...................................................................42

Average Rate

Average 30” Unit Rate ........................................................13-14

Average Rate Comparison .......................................................15

Average Spot Price Comparison ..............................................16

Average Spot Prices………………….………….………………...17

Hi-Lo Spot Rates .....................................................................29

Spot Price Ranking ..................................................................46

Sales Activity

Business Booked by Advertiser ................................................24

Daily Sales Activity by Contract ................................................26

Daily Sales Activity by Month ...................................................27

Sales Breakout ........................................................................39

Spot Business Booked .............................................................45


Sales Reports

Avails and Inventory Management

Sales Activity (continued)

Upfront/Scatter ........................................................................49

Weekly Sales Activity ..........................................................50-51

Proposal XML Activity Log .......................................................52


Sales Reports

The 6-Month Avails report

gathers avail information for

all vehicles from a program

that runs at a designated

time automatically in the

background. A special setup

outside of the Traffic System

is required to run this re-

port., please contact sup-

[email protected] for

assistance.

It condenses the avails for

all vehicles for a six month

period across one page.

The report can be generated

for Vehicles, or for Standard

Packages. When running

the report for Standard

Packages, the avails of the

hidden lines are calculated

and listed by individual vehi-

cles or dayparts, and there

is an option of only showing

those dayparts that contain

‘Book Into’ avails.

6-Month Avails


Sales Reports

This report gathers up to 4

years of sales actuals for

each or all salesperson and/

or each or all vehicles. It

compares the dollars

against the first or ‘base

year’.

For contracts containing

multiple salespeople, the

actuals are divided accord-

ing to the commission split.

The report can be generat-

ed by a corporate or stand-

ard broadcast month.

Actual Comparison


Sales Reports

Advertiser Units

Ordered

This report lists all advertis-

ers that have purchased

inventory for the selective

vehicle(s).

This report displays 13

weeks of information from

the start date entered.

When reporting package

information, airing lines are

used.

You can select the types of

contracts to include, wheth-

er to include or exclude

spot rates, show spot or

unit counts, and dollars can

be reported by gross, net,

or net-net figures. If appli-

cable, acquisition commis-

sions are deducted in net-

net figures.


Sales Reports

The Advertiser Variance

report compares advertiser

dollars from last year to this

year by quarter or week.

For each advertiser, the

previous and current year’s

actuals are displayed, as

well as its percent of vari-

ance from the previous

year.


ed based on a corporate or

calendar month, and can

include or exclude NTR

and/or Hard Cost items.

Advertiser Variance


Sales Reports

The Airing Vehicle Invento-

ry report looks at the Selling

to Airing links to produce

inventory totals for airing

vehicles based on their

selling vehicle counterparts.

The report is generated as

of an entered date (the date

will be backed up to the last

Monday if all days are

checked), and can be run

for selective or all vehicles

and all or selective avail

names (if there is a discrep-

ancy with avail names

between the selling and

airing vehicles, that avail

will be excluded)

Inventory can be displayed

for M-F, Saturday, and/or

Sunday (the same way in

which links are defined).

Airing Vehicle Inventory


Sales Reports

The Airing Vehicle Invento-

ry report has an option to

display selling vehicle

inventory along with airing

inventory.

If checked, an additional

option to show discrepan-

cies only appears. This

option compares the total

airing inventory for the

week against the total

selling inventory for the

week. If the values differ,

the airing will display.

Airing Vehicle Inventory


Sales Reports

Avails

The Avails report produc-

es a listing of the available

inventory per week for

selected vehicles from a

selected start date.

This report can be run to

include the following

information: “Avails,”

which shows the available

number of spots (above),

“Inventory” shows weekly

inventory totals (below),

“Sold” shows the number

of spots sold (next page),

“% Sold” shows the

inventory% sold (next

page).

In addition, the user can

choose to include, ex-

clude, or show reservation

spots separately.


Sales Reports

Avails

The “Sold” option of the

Avails report shows the

number of units or spots

sold (above).

The “% Sold” shows the

percentage of the invento-

ry that has been sold

weekly (below).


Sales Reports

Avails Combo

This report combines data

from 6 other reports: Inven-

tory, Sold Unit, Sold Avails,

Percent Sold, Percent Avail-

able, and Avg Spot Prices.

This report can also be run

in the past for sellout and

revenue.

Daily information is printed

for each daypart (above).

The Weekly option (below)

prints avail totals by week.

The avails are calculated

based on highlighted spot

lengths and can equalize :30

and :60 second spots (a

question must be answered

in Site Options to do so).

When used, a 5th column of

the report will show the

equalized counts. For exam-

ple, if there are four :30

second spots sold, and

Equalize by 60 is selected,

the E60 column will show 2.


Sales Reports

Average 30” Unit

Rate by Month

This report produces a list of

the average rate per adver-

tiser (detail version) for the

selected vehicles by month,

as well as an overall aver-

age rate for each daypart

and vehicle for the selected

date range.

The 30” Unit Rate (average

rate) is calculated by

dividing the $ Total by the

number of 30” Unit Spots,

where a 60 second spot

counts as two units, a 90

second spot counts as three

units, and so on. The

number of spots is also

displayed, which is a count

of the number of spots

regardless of spot length.

The detail and summary

versions are pictured. This

report can be run by Gross,

Net, and T-Net.


Sales Reports

Average 30” Unit

Rate by Week

This report produces a list

of the average rate per

advertiser (detail version)

for the selected vehicles by

week, as well as an overall

average rate for each

daypart and vehicle for the

selected date range.

The 30” Unit Rate (average

rate) is calculated by divid-

ing the $ Total by the

number of 30” Unit Spots,

where a 60 second spot

counts as two units, a 90

second spot counts as

three units, and so on. The

number of spots is also

displayed, which is a count

of the number of spots

regardless of spot length.

The detail and summary

versions are pictured. This

report can be run by Gross,

Net, and T-Net.


Sales Reports

Shows the average

spot rate for each

vehicle for each year

using the actual spot

price, and either shows

the percent difference

when compared to the

rate card at the time of

order entry or it shows

the average rate using

the proposal price.

When calculating the

average, each 30

second (or less) spot

counts as 1 unit, a 60

second spot counts as 2

units, and so on, and any

fraction of that counts as 1

unit. The total cost for the

entire year is added, then

divided by the number of

units, to get the average

rate.

Average Rate

Comparison


Sales Reports

Lists the average price

(using the actual spot

price) for each year by

vehicle for either 30 and

60 second spots only,

or for all spot lengths.

The total is arrived at

using the actual spot

price to calculate the

total dollars, then

dividing it by the total

number of ordered

spots.

Average Spot Price

Comparison


Sales Reports

This produces a list of the

average 30 and/or 60

second spot prices per

vehicle (above) or salesper-

son (below) by week or

month ( 13 weeks or one

year respectively), based on

a Monday start date.


based on a specific or all

contracts. The user can

choose to include or exclude

trade, No Charge, Direct

Response, Per Inquiry,

Holds, or Orders. When

reporting Package infor-

mation, hidden lies are

used.

Revenue can be reported in

gross, net, or net-net fig-

ures.

Average Spot Prices


Sales Reports

Billed and Booked

This produces a report of the

entire year’s advertising

dollars.

Past months’ totals are

obtained from billing, while

future months’ are obtained

from business on the books.

Totals for advertisers,

salespeople, vehicles, and

owners, can be seen at three

levels of detail: Contract,

Advertiser, and Summary.


gross, net, or net-net figures.

If applicable, acquisition

commissions are deducted in

net-net figures.

You can also enter a pacing

date for sales comparisons.

Invoice Adjustments will not

be included until the month

of their transaction date has

been billed.


Sales Reports

Billed and Booked

Summary This produces a summary

of the entire year’s advertis-

ing dollars.

Past months’ totals are ob-

tained from billing, while fu-

ture months’ are obtained

from business on the

books.

Totals for advertisers,

salespeople, vehicles, and

owners, can be seen at

three levels of detail: Con-

tract, Advertiser, and Sum-

mary.

The report can be sorted by

Advertiser, Agency, Owner,

Salesperson, or Vehicle.



ures.

You can also enter a pacing

date for sales comparisons.

Invoice Adjustments will not

be included until the month

of their transaction date has

been billed.


Sales Reports

This shows commissions

received historically by

salespeople, and projects

future commissions based

on business on the books.

The orders on books, net,

and commission earned is

shown for each salesperson

for each month.

You can choose the types of

contracts to include, and

whether to calculate com-

missions based on package

or hidden (airing) lines.

Billed and Booked

Commissions


Sales Reports

This report compares up to

12 months of revenue to last

year’s, based on a broad-

cast, corporate or standard

calendar.

The report defaults to Using

the Sales Source as the

Major sort. If you select a

vehicle group Sales Source,

as the Major Sort, budget

totals are calculated and

displayed. You can highlight

political revenue.

In addition to the monthly

sales, budget and % of

budget, YTD Sales are

totaled for each month.

Budget YTD Sales is a

cumulative budget total and

the overall % Budget YTD

Sales shows the cumulative

% of budget met for the

period.

Gross, Net, or Net-Net

revenue figures can be

displayed. If applicable,

acquisition commissions are

deducted in net-net figures.

Billed and Booked

Comparisons


Sales Reports

Billed and Booked

Recap by Vehicle

This report can be

generated by corporate or

standard month, with

revenue reported in gross,

net, or net-net figures

broken out by sales source

for a 12 month period

breaking out commission v

direct dollars. If applicable,

acquisition commissions

are deducted in net-net

figures.

When requested by

corporate month, all

revenue figures come from

business on books, when

requested by standard

broadcast month, historical

figures will come from the

billing and future revenue

is from the business on

books.

The NTR revenue is listed

by each NTR item that has

revenue defined for it.

The report can be run in

detail (above) or summary


Sales Reports

Billed and Booked Recap

by Sales Source

This report can be generat-

ed by corporate or stand-

ard month, with revenue

reported in gross, net, or

net-net figures broken out

by sales source for a 12

month period breaking out

commission v direct dol-

lars.

When requested by corpo-

rate month, all revenue fig-

ures come from business

on books, when requested

by standard broadcast

month, historical figures will

come from the billing and

future revenue is from the

business on books.


orders to include/exclude

from the report.

The NTR revenue is listed

by each NTR item that has

revenue defined for it.


Sales Reports

Business Booked

by Advertiser

This produces a dollar

projection by advertiser,

salesperson, or vehicle

from the date selected for

the contract(s) selected.

The weekly version shows

13 weeks, and the monthly

version shows 12 months.

Revenue can be shown in


ures, and the report can be

generated on a week,

standard month, or corpo-

rate month.

You can choose to include

Orders and/or Holds.


Sales Reports

Custom Revenue

This produces a pacing

report based on selected

revenue sets. All data is

obtained from contracts

where the entered date is

equal or prior to the effective

date entered by the user,

and the contract contains

one of the revenue sets

selected, and falls within the

year and quarters requested.

Detail lines includes the

advertiser and product,

revenue set description, and

four quarters of gross reve-

nue, as well as the total of

the four quarters.

PSA, Promo and 100% trade

contracts are ignored, while

scheduled and unscheduled

holds are included.


Sales Reports

Daily Sales Activity by

Contract

This report lists all order

activity within a specific

date range, and shows all

new activity, as well as

increases and decreases in

dollars.

Any comments entered in

the Change Reason field in

the order screen will be

displayed.

The report can be sorted

alphabetically by advertiser

or sales office. And can be

generated with gross or net

dollars.


Sales Reports

Daily Sales Activity

by Month

This report lists all order

activity within a specific

date range broken out by

monthly totals based on the

original entry date or the

date the contract was

modified. The report can be

generated by a calendar or

standard broadcast month.

Data can be sorted a varie-

ty of ways, and can include

or exclude Air Time, NTR,

and Hard Cost revenue, in

gross or net dollars.

The detail version (above)

shows the advertiser,

contract number, sales

office, monthly totals bro-

ken out, and an extended

total.

The summary version

(below) shows monthly

totals by sales office and

market.


Sales Reports

Event and Sports Avails

This is an avails report

specifically for events that

includes inventory, sellout,

and availability, and high-

lights up to five user defined

spot lengths for a user

defined date span.

In addition, percentages of

sold and available inventory

are calculated, as well as

the average :30 second unit

rate.

Information is broken out by

avail names.


contracts and event status-

es to be included in the

calculations, and can

choose to show Avails and/

or Multimedia only.


Sales Reports

This report helps to deter-

mine the lowest and highest

unit rates charged for a

given period of time

(generally 45 or 60 days).

The report shows unit rates

by daypart within a vehicle.

The detail version (above)

breaks out revenue by

contract, showing the

number of spots ordered per

vehicle and daypart, and

their rate, while the sum-

mary shows (below) totals

the average rate by vehicle

and daypart.

The Hi-Lo Spot Rate report

is very useful in determining

political rates for a season.

Hi-Lo Spot Rate


Sales Reports

The Locked Avails report

produces a comprehensive

list of all locked spots and

avails by vehicle, date, and

time.

The locked avails are gener-

ated based on a user deter-

mined date range.

Locked Avails


Sales Reports

MultiMedia

Billed & Booked

The report produces 12

months of past and future

net or gross Multimedia

dollars.

Past revenue is taken from

billing, and future revenue is

pulled from business on

books.

The report can sort by

various multimedia types,

advertiser, agency, owner,

salesperson, or vehicle, and

totals can be reported by

contract, advertiser, or

summarized.


ed on a corporate or stand-

ard broadcast month, and

for a specific contract, or all

contracts.


Sales Reports

Network-Station

This report tracks spots

purchased from a station by

the network, and the

amount of inventory the

network has used on that

station within a specified

date span.

This only works with Rep

vehicles, and bases its

calculations on the terms

defined in the Vehi-

cle>Options>Barter screen.


contracts to include, and

can sort by advertiser,

contract, or vehicle.

Totals can be shown in

gross or net figures and in

detail or summarized.


Sales Reports

NTR Billed and

Booked

This report generates NTR

revenue for a 12 month

period with quarterly and

annual totals.

For standard broadcast

reporting, past revenue is

pulled from billing (from

invoices and adjustments),

while future revenue is

pulled from business on

books. Corporate reporting

only pulls invoice adjust-

ments for past months, all

other revenue( past and

future) comes from busi-

ness on books.


ed by gross or net figures,

and can be sorted by adver-

tiser, Agency, NTR Type,

Owner, Salesperson, or

vehicle and totaled by

contract/advertiser (above),

or summarized by advertis-

er (below).


Sales Reports

This report is used to verify

NTR data is entered cor-

rectly and fulfilled properly.

The information is request-

ed by the scheduled bill

date, and can be sorted by

advertiser, NTR type,

schedule bill date, salesper-

son or vehicle. Other selec-

tivity includes billed, un-

billed or both, and the report

has the ability to skip to a

new page for each new

group (advertiser, NTR

type, etc.).

You can choose whether or

not to include the NTR de-

scription on a separate line,

as well as including or ex-

cluding Hard Cost items

and displaying acquisition

costs.

NTR Recap


Sales Reports

The Oversold report shows

inventory sold and how

much is left to sell.

You can choose to show

specific days, or all days

and the spot lengths to be

displayed, as well as the

types of contracts and spots

to be included or excluded.

The original inventory, time

sold, time missed, percent

sellout, and time remaining

is shown for each vehicle

and daypart. Times sold are

sorted by Fixed times,

sponsor, Daypart, or ROS,

and is sorted by time within

week, or week within time,

and totaled by Day (above)

or Week (below).

Oversold


Sales Reports

This report produces a list of

all product protection counts

by base daypart for each

vehicle.

Totals are shown by vehicle

or daypart and can be

sorted by top down (most

common) (above) or in

alphabetical order (below).

You can select the start date

and amount of weeks to

display, as well as the types

of contracts and spots to

include/exclude from the

report.

Product Protection


Sales Reports

Quarterly Booked

Spots

The Quarterly Booked Spots

report shows all spots for a

13 weeks period in the

vehicles where they will air

as a result of all moves and/

or swaps. Also shown are

missed spots and remaining

avails.


for a specified start date and

week span, and you can

choose the types of con-

tracts to be included or

excluded.

Rates and Selling vehicles

can be suppressed if de-

sired. The report can show

data at the start if the 13

week quarter or by the start

date entered.


Sales Reports

Revenue on the

Books

This reports revenue from all

revenue sources: air time

contracts, NTR and Rep, by

gross or net figures.

Periods can be obtained for

up to 13 weeks, standard

months, and calendar or

corporate months (up to one

year) with totals shown by

contract, advertiser (above),

or summarized (below).

Data can be sorted up to

three ways, by Advertiser,

Agency, Business Category,

Product Protection, Sales-

person, or vehicles with

page skip options.

Dormant vehicles are

included (if running by the

vehicle selection, all vehicles

must be selected to include

dormant).


orders to include and to

show Rep adjustments only.


Sales Reports

Sales Breakout

Sales Breakout report

produces up to 12 months of

gross or net figures from all

sources on the books, with

revenue breakouts for

categories such as cash/

trade, air time/NTR, sales

origin, agency/trade, and

new v renewal business.


by broadcast, corporate or

calendar year.

Dollars are totaled by

contract, advertiser, or

summarized (bottom sam-

ple).

Cash can been broken out

by vehicle (middle sample),

or all vehicles can be

combined (top sample).

If All Vehicles are selected,

dormant vehicles will be

included in the report.


Sales Reports

This report shows commis-

sions earned by each

salesperson based on

Billing, with separate

columns for merchandising

and promotions revenue,

for the month and year

entered. Commissions can

be calculated using a

corporate or standard

broadcast calendar, and air

time, NTR, hard cost,

political, and acquisition

costs can all be included or

excluded in the totals.

If applicable, a column

listing bonus commissions

for new and/or increased

sales can be included. The

detail version (shown here)

details each contract, while

the summary version shows

advertiser totals for each

salesperson.

Sales Commissions

on Billing


Sales Reports

Shows the commissions

earned by salesperson

based on Collections. This

report can only be used

with the commissions

setting “A/E” or by

“Contract”.

It can be run separately for

Cash, Trade, Merchandis-

ing, and Promotions, with

options to include or

exclude payments to

invoices, payments on

account, and journal

entries, for Air Time and/or

NTR, and for receivables,

history, or both.

There is a contract detail

version available (pictured

here), and a transaction

detail version available that

shows one row for each

transaction.

Sales Commissions

on Collections


Sales Reports

Sales Comparison

This compares sales from

the current year to the year

prior for the same period,

highlighting dollar and

percentage differences.

Totals are seen by advertis-

er or summary for a specific

contract(s). The report can

sort a specified number of

top advertisers (using Top

Down), and can display

dollars in gross, net, or net-

net revenue. If applicable,

acquisition commissions are

deducted in net-net figures.


contracts and spots to

include, and whether to

include information for a

specified month only, or the

entire previous year.

This report can be run by

advertiser, salesperson,

product protection, business

category, or agency, and

can separate political

revenue.


Sales Reports

Sales Placement

The Sales Placement re-

port lists up to 12 months

of gross, net, or net-net

revenue figures for all

sources, highlighting new

business. Revenue is bro-

ken out by Sales Source,

Cash, Trade, Hard Cost,

AirTime, NTR, Sales

Origin, Agency v Direct,

and New v Renewal busi-

ness.

Revenue is reported by

Standard , Corporate, or

Calendar month. Air time

spot revenue is based on

where the spot is sched-

uled, Rep and NTR reve-

nue is obtained from the

contract.

There are three questions

in Site Options that must

be answered that affect the

way revenue is calculated

and rolled over between

years.


Sales Reports

Split Network Avails

This report shows unsold

portions of regional/network

buys to other advertisers.

Percentages are based

on :30 second spot audi-

ences, i.e. one :30 = 100%,

so an unsold 2 unit/:60

break would equal 400%

total audience. Inventory is

based on the seconds of

each break, not the amount

of units, i.e. 2/:90 = 3 :30

second spots.

The report displays Monday

- Sunday, with a Monday

start date. Percentage of

partial buys are shown in

red italics.

The user enters a start date

and number of weeks to be

displayed, and selects the

type(s) of contracts and

spots to be included in the

calculations.


Sales Reports

Spot Business

Booked

The Spot Business Booked

report can be generated by

Broadcast Calendar, Calen-

dar Month, or Corporate

Calendar, showing revenue

by gross or net.

Information can be sorted

by Advertiser, Agency,

Salesperson, or vehicles,

and can also sort by vehicle

groups: Participants, Sub-

Total, Market, Format,

Research, or Sub-

Company.

Revenue is reported where

the spots actually aired not

where they were ordered,

and can include or exclude

adjustments.


contracts and spots to be

included as well as whether

to show NTR and Hard

Cost items.


Sales Reports

Spot Price

Ranking

The Spot Price Ranking

Report (Sales Category)

Shows the average 30”

spots categorized by Vehi-

cle,

Daypart, Advertiser, Inven-

tory and Revenue, is used

to analyze pricing.

You have the option to

include/exclude contract

and spot types.

The type of top down sort

selected appears in red in

the header.

Revenue can be totaled by

vehicles or dayparts, and

shown in Gross, Net, or Net

-Net figures.


ed for one or all contracts.


Sales Reports

Spot Sales

Spot Sales lists revenue

totals by net or net-net , for

the selected dates and

times, by vehicle.

This report can be run to

show subtotals by advertis-

er, by date, or with no

subtotals. It can be run for a

specific day(s), or the entire

week, and can include/

exclude certain contract and

spot types.

Dollars are based on or-

dered, aired, or as aired for

package buys. Inventory can

be shown by spot or unit

counts.


Sales Reports

Tie-Out

This report compares

budgets to orders on the

books, by sales office or

vehicle, and includes

commission splits between

sales offices, for one year.

The report can be run based

on a corporate or standard

broadcast calendar, and can

include or exclude NTR and/

or Hard Cost dollars.


Sales Reports

Upfront/Scatter

This report calculates the

performance of each sales

office for all upfront and

scatter orders, by new and

return business, based on

Revenue Sets.

Detail lines include adver-

tiser/product, all split

information (salesperson, %

split, and office), and

quarterly and annual totals.


ed on a corporate or stand-

ard broadcast calendar, and

can include or exclude

salesperson totals, NTR,

and/or Hard Cost dollars.


Sales Reports

Weekly Sales Activity

by Month

This reports shows any

modifications, increases and/

or decreases to previously

existing contracts, or new

contracts made within a

selected week for a twelve

month period.

Modifications are reflected by

increases and decreases

from the previous week.


by advertiser, agency, demo,

or vehicle, and can be

generated based on a

corporate or standard broad-

cast calendar, with revenue

reporting in gross or net

figures.

The user can chose to

include or exclude Airtime,

NTR, and/or Hard Cost

dollars, show new activity

only, and include vehicle

subtotals.


Sales Reports

Weekly Sales Activity

by Quarter

This reports any modifica-

tions, increases and/or

decreases to previously

existing contracts, or new

contracts made within a

selected week for the

selected quarter.

Modifications are reflected

by increases and decreases

from the previous week by a

quarterly period.

Amounts are broken out by

contract and summarized in

a grand total on the final

page, by gross or net.


Sales Reports

Proposal XML Activity

Log

This report lists contracts with

vehicles set to send the

Station XML export to Wide

Orbit.

Selectivity options include the

ability to display only the

latest revision or all revisions,

and whether to include sent

contracts, not sent contracts,

or both.

sales report book - counterpoint

Documents