WELCOME

Sales promotion techiques

Contents to be covered…………..

• Sales promotion

• Sales promotion techniques

Sales promotion

Last component of promotion mix

Free samples, discount coupons, prize rewarding competitions etc… are called

sales promotion

Except advertisement,publicity, and sales promotion

Usually for short period and have no regularity

Definition

“Sales promotion refers to those activities other than

personal selling, advertising, and publicity that

stimulate consumer purchasing and dealer

effectiveness such as displays, shows and exhibitions,

demonstrations and various non-current selling efforts

not in the ordinary routines.”

Situations requiring sales promotion

When there is tough competition in the market

New product introduced

Attracting new customers

When the image of the company has to be enhanced

When the business has an intension to increase sales

Sales promotion techniques

Rebate

Discount

Gifts

Contests

Refund

Gift enclosed packages

Rebate

• Reducing certain percentage of the price of the product

• Selling at the reduced price on special occasions

• Helps to sell the old stock

Discount

• Sells products at prices less than the actual price

• Uses when sales fall

Gifts

• Given to customers who purchase goods over and above a particular amount or quantity

Contest

• On certain occasions contests are held and prizes are given

Refund

• Coupons issues for every purchase can be returned later to receive a refund for the next purchases

Gift enclosed packages

• Gifts are enclosed in a product package to encourage people to to buy the product