sales management in china for smes
TRANSCRIPT
Sales Management
in China for SMEsShanghai, 23 July 2015 - Rob Raleigh and Matthew Bahen
Agenda
• Managing In
• Key Questions To Answer
• Qualities to Look For
• Where to look
• Compensation
• Managing
• Training Program
• Product & Services Offering
• Roles and Responsibilities
• Sales Process & Marketing
• Managing Out
• Supervising the Sales Process
• KPIs & Performance Reviews
© AustCham Shanghai
Managing In
• Key Questions to Answer
• Sales Force Development
• Western vs Asian Hire
• International Vs Domestic Sales Experience
• Qualities to look for
• Charismatic & Positive
• Insightful (Quick thinker)
• Perseveres (Doesn't Give Up)
• Good Communicator
• Who are your customers, competitors and what are you selling
• Create an Ideal Employee Profile
• Specify no compromise attributes
• Appreciate your company culture
© AustCham Shanghai
Managing In• Where to Look
• Insourced vs Outsourced
• Social – WeChat, LinkedIn
• Compensation
• Salary + Commission
• Importance of Commission Expectations
• Career Opportunity
• Salary + Commission + Bonus
• Commission Only
• Other Incentives
© AustCham Shanghai
Managing
• Training Program
• Create a Career Path
• 90 Day Plan/ Roadmap
• Product & Services Offering + Channel Selection
• Direct vs Indirect
• Differentiators
• Competition
© AustCham Shanghai
Managing
© AustCham Shanghai
Lead Generation
Lead Qualification
Needs Assessment
Proposal
Sale
AM
• Roles & Responsibilities
• Marketing – Sales - Support
• When to Specialize Sales Roles
• Integrated or Separate
• By Product/Service, Industry,
Size, Region
• Sales Process
• Layered (cold v warm calls)
• Pipeline structure and importance
• The role of Marketing
• Marketing Creates Leads (Inbound)
• Sales Closes (Outbound)
Marketing & Sales
Inbound
Traditional Marketing
Direct MailPress
Releases
Events
E-marketing
Webinars
Email Campaigns
SEO
Newsletters
Outbound
Targeting
Warm Calling
Email Follow Up
Appointment Setting
Managing Out
• Sales Process
• Supervising the Sales Process
• KPIs & Performance Reviews
• Pay for Activity
• Typical KPIs for China
• Performance Review Best practices
© AustCham Shanghai
Questions?
© AustCham Shanghai
Thank you
Australian Chamber of Commerce Shanghai
Office 2E, 668 Huai An Road
Jing’An District, Shanghai
Shanghai, 200041