Dadar

Flower Market

Selling

&

Distribution

Management

Presented By:

Kartik Mehta

Kunal Shete

Aditya Dhage

Nilesh Singh

Karan Parmar

Dadar flower Market is Bombay’s largest Wholesale

flower market.

The market stretches along the flyover just outside

Dadar station.

The market comes alive at 4 a.m and closes by 9a.m.

The time is short but apparently enough for retailers and

decorators to stock up their stores.

There is commotion, colour, filth and yet there is

fragnance!

There are more cut flowers – stalks of Chrysanthemus,

gladioli, carnations, orchids, roses and so on.

Heaps of Marigold flowers, colourful garlands of

various sizes and flowers for offerings are sold here.

Dadar market offers lots of colour, people and genuine

Mumbai Life.

Summary

4 o’clock in the Morning, Dadar(W) Station

Dispersed in a group of two

Personal Interviews

Clicked some photos

Discussion with Various vendors

Distribution Process

How did we start

Surveying the market

Approached one of the reputed wholesaler

In Depth Interview with

Wholesaler

Prashant Thakur, Thakur Flowers

Medium Of Language: Marathi

Types of Local Flowers:

Jharbera,

Roses,

Lotuses,

Sunflower,

Mogra,

Genda

Types of International Flowers

Orchids

AMARYLLIS

ASTER

CARNATION

(MINIATURE)

CARNATION

Sources of Flowers

Kolhapur

Kashmir

Sangli

Satara

Mahabaleshwar

Malaysia

Thailand

Indonesia

Ordering Process

Roadways Transport starts around 8 pm

Arrival time 3 am

Unloading takes place

Distribution starts by 3.30 am

Registered & unregistered shops & roadside

vendors

Buyers

First preference from the market

hotels, corporate offices

Retail shops

Delivered to Gujarat, Delhi, Luchknow

International Markets

How do they operate

90% cash based transaction

10% Commission Based

Because day-to-day operation

Perishable goods lasts max for 2 days

80% sold on average and rest in cold-storage

Elasticity of demand

High Demand, High Price & vice-versa

Seasonal Demand, price variations

Wedding season

Festivals

Distribution ProcessFarmers

Shops

Thakur Flowers

Entering into this Market

Very Difficult to enter due to High Competition

Catch your own farmers

Build Relationship with them

Build your customer base

Maintain good relationship with them

High pressure of Customer Switching Possibilities

But, Space Issues, Unavailability of resources

Profit Revenue

20-30 % Wastages bound to happen

Profit to be earned on remaining 70-80% of

stock

Conclusion

Straight & Smooth Market Procedure

Difficult for new Entrant

Already Too Many Competitors

Effective and Efficient Supply Chain Process

Need improvements in Infrastructure

Need to reduce the Lead Time