sales institute chris martin slide deck 3 mar d2
TRANSCRIPT
SALES INSTITUTE3 March 2010
‘EMERGING STRONGER’
‘Partner to entrepreneurial food retailers and food service professionals’
Who we are
How we operate
SiteSelection
Training Finance
Store Develop-
ment
SupplyChain
Trading
SystemsBuying
BrandDevelopment
SalesSupport
Marketing
SiteSelection
Training Finance
Store Develop-
ment
SupplyChain
Trading
SystemsBuying
BrandDevelopment
SalesSupport
Marketing
CONSUMERCONSUMER
8%(€0.6bn)
‘Retailer at the centre of what we do’
Where we operate
Shape of the business
Sales €4.8bn (+50% over 5 years)
3,200 neighbourhood and convenience stores
32,000 employed in Ireland
Profit margin 1.3%
Our retail partners
Being a good neighbour
Store owners
Local employer
Community active
Support local producers and suppliers
Our UK brands performed well in 2009
+5%
+3%
+8%
+10%+11%
SuperValu Centra Budgens Londis UK market
Irish grocery market reshaped
NI
ROI
Market
Market of €14bn
UK land border
Stores per head
Price deflation
Sourcing
Stakeholder
Consumer
Retailer
Supplier
The rise of the Superconsumer
In control
More informed and considered
Shopping on their own terms
Empowered
Values still important
VFM primary driver
Most believe haven’t hit bottom yet
Strong support for local
Sustainability still an issue
Emerging stronger
Delivering lower prices
Adapting our brands
Supporting our retailers
Our approach
Our way of working
Working hard Honesty Achievement Not being greedy Long term stable relationships
Values
Delivering lower prices
South/North
+34%
+12%+10%
July '08 Dec '08 Feb '10
% Price Difference
Working with our international suppliers
Improved sourcing
Driving efficiency
Support for Irish
Supporting Local
75% of everything sold produced or sourced in Ireland
100% Irish for beef, lamb, poultry and pork worth €250m
100% own brand dairy products, Irish worth €50m
Code of Practice
Industry must work together to restore trust
Code must address retailer and supplier issues
Particular target of SMEs
Adapting our brands
Our Offers Count
Developing own brand
Developing our ranges
Proud to be local
‘Partner to entrepreneurial food retailers and food service professionals’
Supporting our retail partners
Major employers
Tackling costs
Struggling with rents
No NAMA for retailers
Our brands have outperformed
2009 Sales performance
% growth % consumer spendIrish outlook
-4%
-7%
-4%
SuperValu Centra ROI Market
-1%
-7%
+1%2009 2010 2011
Emerging stronger
‘Companies that continue to investin their brands in a recession emergewith a sustainable competitive advantage’