SALES GROWTH OF BIKAJI PRODUCT IN AJMER DISTRICT AMONG RETAILERS

SHIVDEEP FOOD PRODUCTS LTD.

Submitted in partial fulfillment for Award of degree of

Master of Business Administration

Submitted By:Anuj Gaur

MBA Part 3rd

2009-11

INTRODUCTION

Shivdeep Food Products is a leading manufacturer and exporter of snacks in india

It is established in 1987 with the head office in bikaner

They offer a range of snacks under brand name of BIKAJI that reflect the variety of culinary heritage of rajasthan

Under the able guidance of Mr.Shivratan Agarwal the company is all set to make his distinct identity in his field

All the Bikaji products are only made by automated machines in most modern factory in rajasthan

At present company manufacturer Bhujia Papad Sweets and different namkeen products

At this time company spread his business not only in rajasthan but also the other parts of our country and make a good name in market

This enhancement is occur on a very good speed with the help of the strong distribution channel of company

With the help of retailers and wholesalers company increase his sales turnover day by day

At present company have a 100 corers of sales

OBJECTIVE OF STUDY

To find out the brand performance of Bikaji namkeens and sweets in the market

To find out the problems of retailers in market with this brand or company

To find out the scope and expansion of sales by providing new ideas and suggestions

DURATION OF STUDY 21st June to 4th Aug.2010

RESEARCH METHODOLOGY

Research Design: Exploratory and Explanatory designs

Data Source: Primary Data Research Instrument: Questionnaire Contact Method: Personal Approach Data Collection Method: Survey

SAMPLING DESIGN Sampling Procedure: Random Sampling Sampling Unit: Ajmer Sample Size:125

SWOT ANALYSIS

Strength: Good potential customers and

buyers in the market Good brand image in the existing

market Weaknesses: Low sales as compared to market

potential Less advertisement and

negligible sales promotion scheme

Opportunity: Exposure of quality More advertisement Competitive prices

Threats: Competitive policy of competitor Price fluctuation and price war Quick availability of competitor product in market then

Bikaji

CONCLUSION

Bikaji product have good response in Ajmer city

Great brand image among retailers of Ajmer Good competition with some international

brands like Bhikaram chandmal,Haldiram and lehar namkeen

Retailers are getting regular information from distributors so they well perform

There scheme like 5% free or 10% extra with same price will increase the sales

P.O.P ads will affect the sales of Bikaji product

SUGGESTIONS

Company can increase the role of retailer by considering their suggestions and complaints

Executives need to be more self-enthusiastic and aggressive towards sales

Stockiest should be convinced to pass the incentives to the retailers

Company should set a pricing policy Company should increase the promotional

and advertisement activities for the popularity of product

Increase the number of dealers and retailers due to this increase the sales volume

QUESTIONNAIRE

Q.1 How many type of products you have been selling in snacks ? ………………

Q.2 Are you satisfied from the sale of bikaji product ? …………..

Q.3 Are you satisfied with present pricing and packing of bikaji product ? ………….

Q.4 Are you satisfied with the delivery of area distributor ? ………….

Q.5 If there is any scheme of replacement of the left product then what your response ? ……..

Q.6 Which size of bikaji product you like most for sale ? ………

Q.7 Is there any change in the packaging of product will effect sales ? ………..

Q.8 Time since when you selling the bikaji product ? ………..

Q.9 Do you have any suggestions for Bikaji ? ……………