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  • 8/14/2019 Sales Growth Formula - Partner Channel Template FINAL

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    - ,S E PT E M B E R 2 0 2 2 2 0 0 9

  • 8/14/2019 Sales Growth Formula - Partner Channel Template FINAL

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    The Sales GrowthFormula

    Joe Mechlinski, President of

    EntreQuest

  • 8/14/2019 Sales Growth Formula - Partner Channel Template FINAL

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    EvolutionEvolution

    FROM THE AGRICULTURE AGE TO THE CONCEPTUAL AGE

    ATG

    (affluence, technology, globalization)

    18th Century 19th Century 20th Century 21st Century

    AGRICULTURAL AGE(farmers)

    INFORMATION AGE(knowledge workers)

    CONCEPTUAL AGE(creators & empathizers)

    INDUSTRIAL AGE(factory workers)

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    Evolution Of The EconomyEvolution Of The Economy

    Information tt nt on iTrust

    Experienced Based Economy, Joseph Pine II & James H. Gilmore

    Harvard Business Review, July August 1998

    http://images.google.com/imgres?imgurl=http://www.luggageonline.com/images/luggage/SA/SA910315_lg.jpg&imgrefurl=http://www.luggageonline.com/product.cfm?product_ID=2640&usg=__785lc99CxIKnYfanvouUDhttWPs=&h=276&w=275&sz=17&hl=en&start=3&sig2=9SNITrjH9uobMXrKJH-H4w&tbnid=HCMu4SE54nbwjM:&tbnh=114&tbnw=114&ei=JBFgSc7JLoiDtwfGi9maDg&prev=/images?q=briefcases&gbv=2&hl=en
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    The Trust ModelThe Trust Model

    Reliability

    Competence

    SincerityTrust (AspectsofTrust)

    ,uilding Trust in Politics,elationships and Life Robert Solomon,nd Fernando Flores 2001

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    Core 25: Tribe ofCore 25: Tribe of

    TrustTrust

    25 Popl That You&n o w T r u s t , ThyTrust You

    Kp In Touch Wth On Wkly Bass

    Rcommndatons From , ,Som Rason SasonLftm Rspond toI m m e d i a t e l y

    Whr Do W Go To Mak Whr Do W Go To MakDcsons?Dcsons?

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    Second & Third DegreeSecond & Third DegreeConnectionsConnections

    +1 eople YouKnow on t Keep Inouch With Oneekly Basis Acquaintances

    ,tudies Have Shown The More People You Know,tudies Have Shown The More People You Knowhe Greater Your Incomehe Greater Your Income

    1 + eople Youon t Know eople Whoon t Know You

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    Sales Growth Formula SoSales Growth Formula So

    FarFar

    inning inrustasedEconomyEmotonalIntllgnc

    http://images.google.com/imgres?imgurl=http://commutebybike.com/wp-content/uploads/2007/12/equal-sign.jpg&imgrefurl=http://commutebybike.com/2007/12/14/christmas-lights-on-the-bike/&usg=__-7kUB8WBaWNUEwcFdN_t8syD87E=&h=100&w=100&sz=1&hl=en&start=3&tbnid=4xhIFssRG4l6lM:&tbnh=82&tbnw=82&prev=/images?q=equal+sign&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://commutebybike.com/wp-content/uploads/2007/12/equal-sign.jpg&imgrefurl=http://commutebybike.com/2007/12/14/christmas-lights-on-the-bike/&usg=__-7kUB8WBaWNUEwcFdN_t8syD87E=&h=100&w=100&sz=1&hl=en&start=3&tbnid=4xhIFssRG4l6lM:&tbnh=82&tbnw=82&prev=/images?q=equal+sign&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://www.sciencegallery.com/files/u2082/plus_sign.jpg&imgrefurl=http://www.sciencegallery.com/blog/2082&usg=__Rfq0GiPO3I5867bhKMTn0vnOAoA=&h=600&w=424&sz=4&hl=en&start=6&tbnid=SBVDNnVPS-Y0iM:&tbnh=135&tbnw=95&prev=/images?q=plus+sign&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://www.sciencegallery.com/files/u2082/plus_sign.jpg&imgrefurl=http://www.sciencegallery.com/blog/2082&usg=__Rfq0GiPO3I5867bhKMTn0vnOAoA=&h=600&w=424&sz=4&hl=en&start=6&tbnid=SBVDNnVPS-Y0iM:&tbnh=135&tbnw=95&prev=/images?q=plus+sign&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://commutebybike.com/wp-content/uploads/2007/12/equal-sign.jpg&imgrefurl=http://commutebybike.com/2007/12/14/christmas-lights-on-the-bike/&usg=__-7kUB8WBaWNUEwcFdN_t8syD87E=&h=100&w=100&sz=1&hl=en&start=3&tbnid=4xhIFssRG4l6lM:&tbnh=82&tbnw=82&prev=/images?q=equal+sign&gbv=2&hl=en
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    Social Awareness & SelfAwareness

    EQ

    vs.IQ

    Emotional Quotient

    Intelligence Quotient

    ,U s Yo u r E Q n o t Yo u r IQ,U s Yo u r E Q n o t Yo u r IQ

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    E m o to n a l In t llg n c Is T h E m o to n a l In t llg n c Is T h A b lty ToA b lty To

    onitor one's own and others' feelingsnd emotions

    iscriminate among them

    se this information to guide one'shinking and actions( )EI Dfnton By Salovy and Mayr 1990

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    Sales Growth Formula SoSales Growth Formula So

    FarFar

    inning inrustasedEconomyEmotonalIntllgnc Socal Mda

    http://images.google.com/imgres?imgurl=http://commutebybike.com/wp-content/uploads/2007/12/equal-sign.jpg&imgrefurl=http://commutebybike.com/2007/12/14/christmas-lights-on-the-bike/&usg=__-7kUB8WBaWNUEwcFdN_t8syD87E=&h=100&w=100&sz=1&hl=en&start=3&tbnid=4xhIFssRG4l6lM:&tbnh=82&tbnw=82&prev=/images?q=equal+sign&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://commutebybike.com/wp-content/uploads/2007/12/equal-sign.jpg&imgrefurl=http://commutebybike.com/2007/12/14/christmas-lights-on-the-bike/&usg=__-7kUB8WBaWNUEwcFdN_t8syD87E=&h=100&w=100&sz=1&hl=en&start=3&tbnid=4xhIFssRG4l6lM:&tbnh=82&tbnw=82&prev=/images?q=equal+sign&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://www.sciencegallery.com/files/u2082/plus_sign.jpg&imgrefurl=http://www.sciencegallery.com/blog/2082&usg=__Rfq0GiPO3I5867bhKMTn0vnOAoA=&h=600&w=424&sz=4&hl=en&start=6&tbnid=SBVDNnVPS-Y0iM:&tbnh=135&tbnw=95&prev=/images?q=plus+sign&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://www.sciencegallery.com/files/u2082/plus_sign.jpg&imgrefurl=http://www.sciencegallery.com/blog/2082&usg=__Rfq0GiPO3I5867bhKMTn0vnOAoA=&h=600&w=424&sz=4&hl=en&start=6&tbnid=SBVDNnVPS-Y0iM:&tbnh=135&tbnw=95&prev=/images?q=plus+sign&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://commutebybike.com/wp-content/uploads/2007/12/equal-sign.jpg&imgrefurl=http://commutebybike.com/2007/12/14/christmas-lights-on-the-bike/&usg=__-7kUB8WBaWNUEwcFdN_t8syD87E=&h=100&w=100&sz=1&hl=en&start=3&tbnid=4xhIFssRG4l6lM:&tbnh=82&tbnw=82&prev=/images?q=equal+sign&gbv=2&hl=en
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    Who is CurrentlyWho is Currently

    Using SocialUsing SocialNetworking?Networking?

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    Social Media UsersSocial Media Users

    S o c i a l A w a r e n e s s

    Self

    Aw

    arene

    ss

    here are you ?

    http://images.google.com/imgres?imgurl=http://www.virginmedia.com/microsites/movies/slideshow/top-ten-movie-wizards/img_7.jpg&imgrefurl=http://www.virginmedia.com/movies/movieextras/top10s/top-ten-movie-wizards.php?ssid=7&usg=__X3DfJVN4LoVw1GzyDNHcowl54JE=&h=364&w=350&sz=58&hl=en&start=40&um=1&tbnid=Iw5DJo6-oHZP4M:&tbnh=121&tbnw=116&prev=/images?q=the+wizard+of+oz&ndsp=18&hl=en&sa=N&start=36&um=1http://images.google.com/imgres?imgurl=http://www.loc.gov/exhibits/oz/images/vc55.jpg&imgrefurl=http://www.loc.gov/exhibits/oz/ozsect2.html&usg=__KSVg5I29JQ1YyTOxupuAP6Gn050=&h=801&w=640&sz=76&hl=en&start=2&um=1&tbnid=5e5HQp8_fDJAoM:&tbnh=143&tbnw=114&prev=/images?q=the+scarecrow+from+wizard+of+oz&hl=en&sa=N&um=1http://images.google.com/imgres?imgurl=http://www.powerlineblog.com/archives/cowardlylion.jpg&imgrefurl=http://www.powerlineblog.com/archives/2004/08/007550.php&usg=__LMycAMPfwekHRj5NGDz8zbkKXHI=&h=380&w=319&sz=30&hl=en&start=1&um=1&tbnid=HNZZ4M2bFPqdVM:&tbnh=123&tbnw=103&prev=/images?q=cowardly+lion&ndsp=18&hl=en&sa=N&um=1http://www.google.com/imgres?imgurl=http://images.buycostumes.com/mgen/merchandiser/32086.jpg&imgrefurl=http://www.buycostumes.com/browse/Adult-Costumes/Retro-TV-Movies/_/N-3iZ1z1414d/results2.aspx&h=1600&w=1600&sz=122&tbnid=1GmRqi1FX2M25M:&tbnh=150&tbnw=150&prev=/images?q=wizard+of+oz+tin+man&hl=en&usg=__XqudO9PM2FA7MQPnzuVDXYxsMzI=&ei=mOsjSszUF5C6M7eLpcMJ&sa=X&oi=image_result&resnum=2&ct=image
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    Social Media UsersSocial Media Users

    :here are the people who just refuse to use it It s a fad My clnts arn't on t

    It s for collg kds

    hese users are aware of themselves but not awaref thoseround them

    : FACT Ovr 100 mllon usrs on Facbook

    : FACT Ovr 45 mllon usrs on LnkdIn : FACT Twttr s growng fastr than Facbook and LnkdIn

    OWARDLY LION

    http://images.google.com/imgres?imgurl=http://www.powerlineblog.com/archives/cowardlylion.jpg&imgrefurl=http://www.powerlineblog.com/archives/2004/08/007550.php&usg=__LMycAMPfwekHRj5NGDz8zbkKXHI=&h=380&w=319&sz=30&hl=en&start=1&um=1&tbnid=HNZZ4M2bFPqdVM:&tbnh=123&tbnw=103&prev=/images?q=cowardly+lion&ndsp=18&hl=en&sa=N&um=1http://images.google.com/imgres?imgurl=http://www.powerlineblog.com/archives/cowardlylion.jpg&imgrefurl=http://www.powerlineblog.com/archives/2004/08/007550.php&usg=__LMycAMPfwekHRj5NGDz8zbkKXHI=&h=380&w=319&sz=30&hl=en&start=1&um=1&tbnid=HNZZ4M2bFPqdVM:&tbnh=123&tbnw=103&prev=/images?q=cowardly+lion&ndsp=18&hl=en&sa=N&um=1
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    Social Media UsersSocial Media Users

    here are people who are doing it butot doing it correctlyHav a profl stup but not usng t Mmbrs of onln groups but don t partcpat Compans who stup thr LnkdIn company pags and

    ...now don t know what to do

    hese users are aware of those aroundhem but not about themselves and howhey fit in

    SCARECROW

    http://images.google.com/imgres?imgurl=http://www.loc.gov/exhibits/oz/images/vc55.jpg&imgrefurl=http://www.loc.gov/exhibits/oz/ozsect2.html&usg=__KSVg5I29JQ1YyTOxupuAP6Gn050=&h=801&w=640&sz=76&hl=en&start=2&um=1&tbnid=5e5HQp8_fDJAoM:&tbnh=143&tbnw=114&prev=/images?q=the+scarecrow+from+wizard+of+oz&hl=en&sa=N&um=1
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    Social Media UsersSocial Media Users

    :here are people who are trying to do itPopl usng mal to spam clntsOrganzatons usng Facbook to spam prospctsAnnoyng popl onln who ar th sam annoyng popl that

    w would run nto at ntworkng vnts and confrncs

    hese users are neither awaref themselves nor those around them

    IN MAN

    http://www.google.com/imgres?imgurl=http://images.buycostumes.com/mgen/merchandiser/32086.jpg&imgrefurl=http://www.buycostumes.com/browse/Adult-Costumes/Retro-TV-Movies/_/N-3iZ1z1414d/results2.aspx&h=1600&w=1600&sz=122&tbnid=1GmRqi1FX2M25M:&tbnh=150&tbnw=150&prev=/images?q=wizard+of+oz+tin+man&hl=en&usg=__XqudO9PM2FA7MQPnzuVDXYxsMzI=&ei=mOsjSszUF5C6M7eLpcMJ&sa=X&oi=image_result&resnum=2&ct=imagehttp://www.google.com/imgres?imgurl=http://images.buycostumes.com/mgen/merchandiser/32086.jpg&imgrefurl=http://www.buycostumes.com/browse/Adult-Costumes/Retro-TV-Movies/_/N-3iZ1z1414d/results2.aspx&h=1600&w=1600&sz=122&tbnid=1GmRqi1FX2M25M:&tbnh=150&tbnw=150&prev=/images?q=wizard+of+oz+tin+man&hl=en&usg=__XqudO9PM2FA7MQPnzuVDXYxsMzI=&ei=mOsjSszUF5C6M7eLpcMJ&sa=X&oi=image_result&resnum=2&ct=imagehttp://www.google.com/imgres?imgurl=http://images.buycostumes.com/mgen/merchandiser/32086.jpg&imgrefurl=http://www.buycostumes.com/browse/Adult-Costumes/Retro-TV-Movies/_/N-3iZ1z1414d/results2.aspx&h=1600&w=1600&sz=122&tbnid=1GmRqi1FX2M25M:&tbnh=150&tbnw=150&prev=/images?q=wizard+of+oz+tin+man&hl=en&usg=__XqudO9PM2FA7MQPnzuVDXYxsMzI=&ei=mOsjSszUF5C6M7eLpcMJ&sa=X&oi=image_result&resnum=2&ct=imagehttp://www.google.com/imgres?imgurl=http://images.buycostumes.com/mgen/merchandiser/32086.jpg&imgrefurl=http://www.buycostumes.com/browse/Adult-Costumes/Retro-TV-Movies/_/N-3iZ1z1414d/results2.aspx&h=1600&w=1600&sz=122&tbnid=1GmRqi1FX2M25M:&tbnh=150&tbnw=150&prev=/images?q=wizard+of+oz+tin+man&hl=en&usg=__XqudO9PM2FA7MQPnzuVDXYxsMzI=&ei=mOsjSszUF5C6M7eLpcMJ&sa=X&oi=image_result&resnum=2&ct=image
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    Social Media UsersSocial Media Users

    here are people who are most rare and most:ffective , - -Has all profls stup corrct and up to dat Actvly partcpats n convrsatons and blogs Adds valu whr thy canMaks connctons for othrs whn possbl Informs thr prospcts of nws and vnts n a tmly mannr Gvs wthout kpng scor

    hese users are aware of themselves and where they.it in They add value to their entire network and.eceive in kind

    HE WIZARD

    http://images.google.com/imgres?imgurl=http://www.virginmedia.com/microsites/movies/slideshow/top-ten-movie-wizards/img_7.jpg&imgrefurl=http://www.virginmedia.com/movies/movieextras/top10s/top-ten-movie-wizards.php?ssid=7&usg=__X3DfJVN4LoVw1GzyDNHcowl54JE=&h=364&w=350&sz=58&hl=en&start=40&um=1&tbnid=Iw5DJo6-oHZP4M:&tbnh=121&tbnw=116&prev=/images?q=the+wizard+of+oz&ndsp=18&hl=en&sa=N&start=36&um=1http://images.google.com/imgres?imgurl=http://www.virginmedia.com/microsites/movies/slideshow/top-ten-movie-wizards/img_7.jpg&imgrefurl=http://www.virginmedia.com/movies/movieextras/top10s/top-ten-movie-wizards.php?ssid=7&usg=__X3DfJVN4LoVw1GzyDNHcowl54JE=&h=364&w=350&sz=58&hl=en&start=40&um=1&tbnid=Iw5DJo6-oHZP4M:&tbnh=121&tbnw=116&prev=/images?q=the+wizard+of+oz&ndsp=18&hl=en&sa=N&start=36&um=1
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    Social Media Allows You To...Social Media Allows You To...

    DATA COLLECTION VIA MSFT CRM

    ORIGINALORIGINAL

    SOURCESOURCE

    TT

    RR

    II

    GGGG

    EE

    RR

    SS

    TRACK ACTIVITYTRACK ACTIVITY

    PUT PEOPLE INTOPUT PEOPLE INTO

    BUCKETSBUCKETS

    RAW PROSPECTRAW PROSPECT

    SALESSALES

    MEETINGMEETINGHAPPYHAPPY

    HOURHOUR

    SPEAKINGSPEAKING

    EVENTSEVENTSPHONEPHONE

    MEETINGMEETINGWEBINARSWEBINARS

    CACAMPMP

    AIAI

    GNGN

    TATA

    RGRG

    ETET

    EDED

    POPO

    STST

    CACA

    RDRD

    BLBL

    ASAS

    TT

    THANK YOUTHANK YOU

    NOTESNOTES

    WEEKLY BLOGWEEKLY BLOG

    WEEKLY VIDEOWEEKLY VIDEO

    MONTHLYMONTHLY

    WEBINARWEBINAR

    UPDATES TOUPDATES TO

    WEBSITEWEBSITE

    PRESSPRESS

    RELEASESRELEASES

    NEWSLETTERNEWSLETTER

    SESE

    ARAR

    CHCHENEN

    GIGI

    NENE

    MM

    KTKT

    GGPRPR

    ININ

    TT

    ADAD

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    SS

    INFORMATICSINFORMATICS EXISTINGEXISTING

    CLIENTSCLIENTS

    OLDOLD

    CLIENTSCLIENTSHELPHELP

    WANTEDWANTED

    LEADSLEADS

    NETWORKINGNETWORKING PERSONALPERSONAL

    NETWORKINGNETWORKING

    SELF SOURCED LEADSSELF SOURCED LEADSNON-SELF SOURCED LEADSNON-SELF SOURCED LEADS

    DO YOUDO YOU

    FIT?FIT?

    DO YOUDO YOU

    BREATHEBREATHE

    ??

    DID YOUDID YOU

    ASK?ASK?DID YOUDID YOU

    REQUESTREQUEST

    ??

    DID YOUDID YOU

    SEE?SEE?

    OPPORTUNITYOPPORTUNITY

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    Managing Your RelationshipsManaging Your Relationships

    %5 - dults in America on a Socialetworking Site

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    Social Media

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    QUESTIONS.?QUESTIONS.?

    oe Mechlinski:Emal .jmchlnsk@ntrqust com

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    mailto:[email protected]:[email protected]://www.linkedin.com/groups?gid=1887468http://www.linkedin.com/groups?gid=1887468http://twitter.com/joemechlinskihttp://twitter.com/joemechlinskihttp://www.entrequest.com/http://www.entrequest.com/http://www.entrequest.com/http://twitter.com/joemechlinskihttp://www.linkedin.com/groups?gid=1887468mailto:[email protected]
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    HANK YOUHANK YOU Plas complt yourPlas complt your.valuaton.valuaton