sales growth formula - partner channel template final
TRANSCRIPT
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8/14/2019 Sales Growth Formula - Partner Channel Template FINAL
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- ,S E PT E M B E R 2 0 2 2 2 0 0 9
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8/14/2019 Sales Growth Formula - Partner Channel Template FINAL
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The Sales GrowthFormula
Joe Mechlinski, President of
EntreQuest
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8/14/2019 Sales Growth Formula - Partner Channel Template FINAL
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EvolutionEvolution
FROM THE AGRICULTURE AGE TO THE CONCEPTUAL AGE
ATG
(affluence, technology, globalization)
18th Century 19th Century 20th Century 21st Century
AGRICULTURAL AGE(farmers)
INFORMATION AGE(knowledge workers)
CONCEPTUAL AGE(creators & empathizers)
INDUSTRIAL AGE(factory workers)
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Evolution Of The EconomyEvolution Of The Economy
Information tt nt on iTrust
Experienced Based Economy, Joseph Pine II & James H. Gilmore
Harvard Business Review, July August 1998
http://images.google.com/imgres?imgurl=http://www.luggageonline.com/images/luggage/SA/SA910315_lg.jpg&imgrefurl=http://www.luggageonline.com/product.cfm?product_ID=2640&usg=__785lc99CxIKnYfanvouUDhttWPs=&h=276&w=275&sz=17&hl=en&start=3&sig2=9SNITrjH9uobMXrKJH-H4w&tbnid=HCMu4SE54nbwjM:&tbnh=114&tbnw=114&ei=JBFgSc7JLoiDtwfGi9maDg&prev=/images?q=briefcases&gbv=2&hl=en -
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The Trust ModelThe Trust Model
Reliability
Competence
SincerityTrust (AspectsofTrust)
,uilding Trust in Politics,elationships and Life Robert Solomon,nd Fernando Flores 2001
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Core 25: Tribe ofCore 25: Tribe of
TrustTrust
25 Popl That You&n o w T r u s t , ThyTrust You
Kp In Touch Wth On Wkly Bass
Rcommndatons From , ,Som Rason SasonLftm Rspond toI m m e d i a t e l y
Whr Do W Go To Mak Whr Do W Go To MakDcsons?Dcsons?
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Second & Third DegreeSecond & Third DegreeConnectionsConnections
+1 eople YouKnow on t Keep Inouch With Oneekly Basis Acquaintances
,tudies Have Shown The More People You Know,tudies Have Shown The More People You Knowhe Greater Your Incomehe Greater Your Income
1 + eople Youon t Know eople Whoon t Know You
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8/14/2019 Sales Growth Formula - Partner Channel Template FINAL
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Sales Growth Formula SoSales Growth Formula So
FarFar
inning inrustasedEconomyEmotonalIntllgnc
http://images.google.com/imgres?imgurl=http://commutebybike.com/wp-content/uploads/2007/12/equal-sign.jpg&imgrefurl=http://commutebybike.com/2007/12/14/christmas-lights-on-the-bike/&usg=__-7kUB8WBaWNUEwcFdN_t8syD87E=&h=100&w=100&sz=1&hl=en&start=3&tbnid=4xhIFssRG4l6lM:&tbnh=82&tbnw=82&prev=/images?q=equal+sign&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://commutebybike.com/wp-content/uploads/2007/12/equal-sign.jpg&imgrefurl=http://commutebybike.com/2007/12/14/christmas-lights-on-the-bike/&usg=__-7kUB8WBaWNUEwcFdN_t8syD87E=&h=100&w=100&sz=1&hl=en&start=3&tbnid=4xhIFssRG4l6lM:&tbnh=82&tbnw=82&prev=/images?q=equal+sign&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://www.sciencegallery.com/files/u2082/plus_sign.jpg&imgrefurl=http://www.sciencegallery.com/blog/2082&usg=__Rfq0GiPO3I5867bhKMTn0vnOAoA=&h=600&w=424&sz=4&hl=en&start=6&tbnid=SBVDNnVPS-Y0iM:&tbnh=135&tbnw=95&prev=/images?q=plus+sign&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://www.sciencegallery.com/files/u2082/plus_sign.jpg&imgrefurl=http://www.sciencegallery.com/blog/2082&usg=__Rfq0GiPO3I5867bhKMTn0vnOAoA=&h=600&w=424&sz=4&hl=en&start=6&tbnid=SBVDNnVPS-Y0iM:&tbnh=135&tbnw=95&prev=/images?q=plus+sign&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://commutebybike.com/wp-content/uploads/2007/12/equal-sign.jpg&imgrefurl=http://commutebybike.com/2007/12/14/christmas-lights-on-the-bike/&usg=__-7kUB8WBaWNUEwcFdN_t8syD87E=&h=100&w=100&sz=1&hl=en&start=3&tbnid=4xhIFssRG4l6lM:&tbnh=82&tbnw=82&prev=/images?q=equal+sign&gbv=2&hl=en -
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Social Awareness & SelfAwareness
EQ
vs.IQ
Emotional Quotient
Intelligence Quotient
,U s Yo u r E Q n o t Yo u r IQ,U s Yo u r E Q n o t Yo u r IQ
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E m o to n a l In t llg n c Is T h E m o to n a l In t llg n c Is T h A b lty ToA b lty To
onitor one's own and others' feelingsnd emotions
iscriminate among them
se this information to guide one'shinking and actions( )EI Dfnton By Salovy and Mayr 1990
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Sales Growth Formula SoSales Growth Formula So
FarFar
inning inrustasedEconomyEmotonalIntllgnc Socal Mda
http://images.google.com/imgres?imgurl=http://commutebybike.com/wp-content/uploads/2007/12/equal-sign.jpg&imgrefurl=http://commutebybike.com/2007/12/14/christmas-lights-on-the-bike/&usg=__-7kUB8WBaWNUEwcFdN_t8syD87E=&h=100&w=100&sz=1&hl=en&start=3&tbnid=4xhIFssRG4l6lM:&tbnh=82&tbnw=82&prev=/images?q=equal+sign&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://commutebybike.com/wp-content/uploads/2007/12/equal-sign.jpg&imgrefurl=http://commutebybike.com/2007/12/14/christmas-lights-on-the-bike/&usg=__-7kUB8WBaWNUEwcFdN_t8syD87E=&h=100&w=100&sz=1&hl=en&start=3&tbnid=4xhIFssRG4l6lM:&tbnh=82&tbnw=82&prev=/images?q=equal+sign&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://www.sciencegallery.com/files/u2082/plus_sign.jpg&imgrefurl=http://www.sciencegallery.com/blog/2082&usg=__Rfq0GiPO3I5867bhKMTn0vnOAoA=&h=600&w=424&sz=4&hl=en&start=6&tbnid=SBVDNnVPS-Y0iM:&tbnh=135&tbnw=95&prev=/images?q=plus+sign&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://sun4.vaniercollege.qc.ca/international/images/vefa/question-mark-red.png&imgrefurl=http://sun4.vaniercollege.qc.ca/international/vefa/resources/mdg.html&usg=__jmsXfkO3GtugZSFnYwx59Ual20Y=&h=300&w=300&sz=7&hl=en&start=20&tbnid=MWyQHgAnywFrVM:&tbnh=116&tbnw=116&prev=/images?q=question+mark&gbv=2&ndsp=18&hl=en&sa=N&start=18http://images.google.com/imgres?imgurl=http://www.sciencegallery.com/files/u2082/plus_sign.jpg&imgrefurl=http://www.sciencegallery.com/blog/2082&usg=__Rfq0GiPO3I5867bhKMTn0vnOAoA=&h=600&w=424&sz=4&hl=en&start=6&tbnid=SBVDNnVPS-Y0iM:&tbnh=135&tbnw=95&prev=/images?q=plus+sign&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://commutebybike.com/wp-content/uploads/2007/12/equal-sign.jpg&imgrefurl=http://commutebybike.com/2007/12/14/christmas-lights-on-the-bike/&usg=__-7kUB8WBaWNUEwcFdN_t8syD87E=&h=100&w=100&sz=1&hl=en&start=3&tbnid=4xhIFssRG4l6lM:&tbnh=82&tbnw=82&prev=/images?q=equal+sign&gbv=2&hl=en -
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Who is CurrentlyWho is Currently
Using SocialUsing SocialNetworking?Networking?
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Social Media UsersSocial Media Users
S o c i a l A w a r e n e s s
Self
Aw
arene
ss
here are you ?
http://images.google.com/imgres?imgurl=http://www.virginmedia.com/microsites/movies/slideshow/top-ten-movie-wizards/img_7.jpg&imgrefurl=http://www.virginmedia.com/movies/movieextras/top10s/top-ten-movie-wizards.php?ssid=7&usg=__X3DfJVN4LoVw1GzyDNHcowl54JE=&h=364&w=350&sz=58&hl=en&start=40&um=1&tbnid=Iw5DJo6-oHZP4M:&tbnh=121&tbnw=116&prev=/images?q=the+wizard+of+oz&ndsp=18&hl=en&sa=N&start=36&um=1http://images.google.com/imgres?imgurl=http://www.loc.gov/exhibits/oz/images/vc55.jpg&imgrefurl=http://www.loc.gov/exhibits/oz/ozsect2.html&usg=__KSVg5I29JQ1YyTOxupuAP6Gn050=&h=801&w=640&sz=76&hl=en&start=2&um=1&tbnid=5e5HQp8_fDJAoM:&tbnh=143&tbnw=114&prev=/images?q=the+scarecrow+from+wizard+of+oz&hl=en&sa=N&um=1http://images.google.com/imgres?imgurl=http://www.powerlineblog.com/archives/cowardlylion.jpg&imgrefurl=http://www.powerlineblog.com/archives/2004/08/007550.php&usg=__LMycAMPfwekHRj5NGDz8zbkKXHI=&h=380&w=319&sz=30&hl=en&start=1&um=1&tbnid=HNZZ4M2bFPqdVM:&tbnh=123&tbnw=103&prev=/images?q=cowardly+lion&ndsp=18&hl=en&sa=N&um=1http://www.google.com/imgres?imgurl=http://images.buycostumes.com/mgen/merchandiser/32086.jpg&imgrefurl=http://www.buycostumes.com/browse/Adult-Costumes/Retro-TV-Movies/_/N-3iZ1z1414d/results2.aspx&h=1600&w=1600&sz=122&tbnid=1GmRqi1FX2M25M:&tbnh=150&tbnw=150&prev=/images?q=wizard+of+oz+tin+man&hl=en&usg=__XqudO9PM2FA7MQPnzuVDXYxsMzI=&ei=mOsjSszUF5C6M7eLpcMJ&sa=X&oi=image_result&resnum=2&ct=image -
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Social Media UsersSocial Media Users
:here are the people who just refuse to use it It s a fad My clnts arn't on t
It s for collg kds
hese users are aware of themselves but not awaref thoseround them
: FACT Ovr 100 mllon usrs on Facbook
: FACT Ovr 45 mllon usrs on LnkdIn : FACT Twttr s growng fastr than Facbook and LnkdIn
OWARDLY LION
http://images.google.com/imgres?imgurl=http://www.powerlineblog.com/archives/cowardlylion.jpg&imgrefurl=http://www.powerlineblog.com/archives/2004/08/007550.php&usg=__LMycAMPfwekHRj5NGDz8zbkKXHI=&h=380&w=319&sz=30&hl=en&start=1&um=1&tbnid=HNZZ4M2bFPqdVM:&tbnh=123&tbnw=103&prev=/images?q=cowardly+lion&ndsp=18&hl=en&sa=N&um=1http://images.google.com/imgres?imgurl=http://www.powerlineblog.com/archives/cowardlylion.jpg&imgrefurl=http://www.powerlineblog.com/archives/2004/08/007550.php&usg=__LMycAMPfwekHRj5NGDz8zbkKXHI=&h=380&w=319&sz=30&hl=en&start=1&um=1&tbnid=HNZZ4M2bFPqdVM:&tbnh=123&tbnw=103&prev=/images?q=cowardly+lion&ndsp=18&hl=en&sa=N&um=1 -
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Social Media UsersSocial Media Users
here are people who are doing it butot doing it correctlyHav a profl stup but not usng t Mmbrs of onln groups but don t partcpat Compans who stup thr LnkdIn company pags and
...now don t know what to do
hese users are aware of those aroundhem but not about themselves and howhey fit in
SCARECROW
http://images.google.com/imgres?imgurl=http://www.loc.gov/exhibits/oz/images/vc55.jpg&imgrefurl=http://www.loc.gov/exhibits/oz/ozsect2.html&usg=__KSVg5I29JQ1YyTOxupuAP6Gn050=&h=801&w=640&sz=76&hl=en&start=2&um=1&tbnid=5e5HQp8_fDJAoM:&tbnh=143&tbnw=114&prev=/images?q=the+scarecrow+from+wizard+of+oz&hl=en&sa=N&um=1 -
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Social Media UsersSocial Media Users
:here are people who are trying to do itPopl usng mal to spam clntsOrganzatons usng Facbook to spam prospctsAnnoyng popl onln who ar th sam annoyng popl that
w would run nto at ntworkng vnts and confrncs
hese users are neither awaref themselves nor those around them
IN MAN
http://www.google.com/imgres?imgurl=http://images.buycostumes.com/mgen/merchandiser/32086.jpg&imgrefurl=http://www.buycostumes.com/browse/Adult-Costumes/Retro-TV-Movies/_/N-3iZ1z1414d/results2.aspx&h=1600&w=1600&sz=122&tbnid=1GmRqi1FX2M25M:&tbnh=150&tbnw=150&prev=/images?q=wizard+of+oz+tin+man&hl=en&usg=__XqudO9PM2FA7MQPnzuVDXYxsMzI=&ei=mOsjSszUF5C6M7eLpcMJ&sa=X&oi=image_result&resnum=2&ct=imagehttp://www.google.com/imgres?imgurl=http://images.buycostumes.com/mgen/merchandiser/32086.jpg&imgrefurl=http://www.buycostumes.com/browse/Adult-Costumes/Retro-TV-Movies/_/N-3iZ1z1414d/results2.aspx&h=1600&w=1600&sz=122&tbnid=1GmRqi1FX2M25M:&tbnh=150&tbnw=150&prev=/images?q=wizard+of+oz+tin+man&hl=en&usg=__XqudO9PM2FA7MQPnzuVDXYxsMzI=&ei=mOsjSszUF5C6M7eLpcMJ&sa=X&oi=image_result&resnum=2&ct=imagehttp://www.google.com/imgres?imgurl=http://images.buycostumes.com/mgen/merchandiser/32086.jpg&imgrefurl=http://www.buycostumes.com/browse/Adult-Costumes/Retro-TV-Movies/_/N-3iZ1z1414d/results2.aspx&h=1600&w=1600&sz=122&tbnid=1GmRqi1FX2M25M:&tbnh=150&tbnw=150&prev=/images?q=wizard+of+oz+tin+man&hl=en&usg=__XqudO9PM2FA7MQPnzuVDXYxsMzI=&ei=mOsjSszUF5C6M7eLpcMJ&sa=X&oi=image_result&resnum=2&ct=imagehttp://www.google.com/imgres?imgurl=http://images.buycostumes.com/mgen/merchandiser/32086.jpg&imgrefurl=http://www.buycostumes.com/browse/Adult-Costumes/Retro-TV-Movies/_/N-3iZ1z1414d/results2.aspx&h=1600&w=1600&sz=122&tbnid=1GmRqi1FX2M25M:&tbnh=150&tbnw=150&prev=/images?q=wizard+of+oz+tin+man&hl=en&usg=__XqudO9PM2FA7MQPnzuVDXYxsMzI=&ei=mOsjSszUF5C6M7eLpcMJ&sa=X&oi=image_result&resnum=2&ct=image -
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Social Media UsersSocial Media Users
here are people who are most rare and most:ffective , - -Has all profls stup corrct and up to dat Actvly partcpats n convrsatons and blogs Adds valu whr thy canMaks connctons for othrs whn possbl Informs thr prospcts of nws and vnts n a tmly mannr Gvs wthout kpng scor
hese users are aware of themselves and where they.it in They add value to their entire network and.eceive in kind
HE WIZARD
http://images.google.com/imgres?imgurl=http://www.virginmedia.com/microsites/movies/slideshow/top-ten-movie-wizards/img_7.jpg&imgrefurl=http://www.virginmedia.com/movies/movieextras/top10s/top-ten-movie-wizards.php?ssid=7&usg=__X3DfJVN4LoVw1GzyDNHcowl54JE=&h=364&w=350&sz=58&hl=en&start=40&um=1&tbnid=Iw5DJo6-oHZP4M:&tbnh=121&tbnw=116&prev=/images?q=the+wizard+of+oz&ndsp=18&hl=en&sa=N&start=36&um=1http://images.google.com/imgres?imgurl=http://www.virginmedia.com/microsites/movies/slideshow/top-ten-movie-wizards/img_7.jpg&imgrefurl=http://www.virginmedia.com/movies/movieextras/top10s/top-ten-movie-wizards.php?ssid=7&usg=__X3DfJVN4LoVw1GzyDNHcowl54JE=&h=364&w=350&sz=58&hl=en&start=40&um=1&tbnid=Iw5DJo6-oHZP4M:&tbnh=121&tbnw=116&prev=/images?q=the+wizard+of+oz&ndsp=18&hl=en&sa=N&start=36&um=1 -
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Social Media Allows You To...Social Media Allows You To...
DATA COLLECTION VIA MSFT CRM
ORIGINALORIGINAL
SOURCESOURCE
TT
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TRACK ACTIVITYTRACK ACTIVITY
PUT PEOPLE INTOPUT PEOPLE INTO
BUCKETSBUCKETS
RAW PROSPECTRAW PROSPECT
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MEETINGMEETINGHAPPYHAPPY
HOURHOUR
SPEAKINGSPEAKING
EVENTSEVENTSPHONEPHONE
MEETINGMEETINGWEBINARSWEBINARS
CACAMPMP
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TT
THANK YOUTHANK YOU
NOTESNOTES
WEEKLY BLOGWEEKLY BLOG
WEEKLY VIDEOWEEKLY VIDEO
MONTHLYMONTHLY
WEBINARWEBINAR
UPDATES TOUPDATES TO
WEBSITEWEBSITE
PRESSPRESS
RELEASESRELEASES
NEWSLETTERNEWSLETTER
SESE
ARAR
CHCHENEN
GIGI
NENE
MM
KTKT
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ININ
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INFORMATICSINFORMATICS EXISTINGEXISTING
CLIENTSCLIENTS
OLDOLD
CLIENTSCLIENTSHELPHELP
WANTEDWANTED
LEADSLEADS
NETWORKINGNETWORKING PERSONALPERSONAL
NETWORKINGNETWORKING
SELF SOURCED LEADSSELF SOURCED LEADSNON-SELF SOURCED LEADSNON-SELF SOURCED LEADS
DO YOUDO YOU
FIT?FIT?
DO YOUDO YOU
BREATHEBREATHE
??
DID YOUDID YOU
ASK?ASK?DID YOUDID YOU
REQUESTREQUEST
??
DID YOUDID YOU
SEE?SEE?
OPPORTUNITYOPPORTUNITY
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Managing Your RelationshipsManaging Your Relationships
%5 - dults in America on a Socialetworking Site
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8/14/2019 Sales Growth Formula - Partner Channel Template FINAL
20/23
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8/14/2019 Sales Growth Formula - Partner Channel Template FINAL
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Social Media
http://www.youtube.com/watch?v=sIFYPQjYh
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8/14/2019 Sales Growth Formula - Partner Channel Template FINAL
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QUESTIONS.?QUESTIONS.?
oe Mechlinski:Emal .jmchlnsk@ntrqust com
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mailto:[email protected]:[email protected]://www.linkedin.com/groups?gid=1887468http://www.linkedin.com/groups?gid=1887468http://twitter.com/joemechlinskihttp://twitter.com/joemechlinskihttp://www.entrequest.com/http://www.entrequest.com/http://www.entrequest.com/http://twitter.com/joemechlinskihttp://www.linkedin.com/groups?gid=1887468mailto:[email protected] -
8/14/2019 Sales Growth Formula - Partner Channel Template FINAL
23/23
HANK YOUHANK YOU Plas complt yourPlas complt your.valuaton.valuaton