SALES FLOW CHARTEffectively Uncovering Performance and Storage Capacity NeedsHigh-capacity workloads shouldn’t get in the way of achieving maximum performance. Clients require technology that is designed to manage high-capacity workloads and accelerate speed. Achieving this balance starts with asking the right questions. Use this 7-step guide to better understand customer needs and make product recommendations based on those needs.

DOES CUSTOMER USE LARGE FILES?

NEED MORE STORAGE?

PERFORMANCE PROBLEMS?(FREQUENT SLOWDOWNS OR SLOW FILE OPENING?)

ASSIGN SSD AS SOLUTION

SELL HDD SOLUTIONS WITH INTEL® OPTANE™

MEMORY

Step 1. Qualify the customer Ask questions to determine the vertical of the customer.

Learn more about storage needs and file types to determine product needs.

WHAT FILE TYPES DO THEY USE?

DETERMINE IF SSD OR HDD IS

SOLUTION

ARE CUSTOMER PAIN POINTS SPEED AND

STORAGE?

Step 2. Ask about storage needs and file types Do they feel that computer startup and performance is fast enough – or are there lags? Has the customer invested in additional RAM because of the desire to increase speed?

Step 3. Do customers need SSD or HDD solutions? Discuss the benefits of Intel® SSDs, which are designed to improve performance, stability, efficiency, and low-power consumption.

ASSIGN HDD AS SOLUTION

SELL INTEL SSD SOLUTIONS

Did you know? HDDs with Intel® Optane™ memory are a more cost-effective solution. Intel® Optane™ memory + 4 GB DRAM delivers better performance and cost vs. 8 GB DRAM.

4 GB DRAM

4 GB DRAM

$106*

$93*

SAVE $13

4 GB DRAM

INTEL® OPTANE™ MEMORY

INCREASE PERFORMANCE AND SAVE MONEY

*Numbers are representative of typical web query, may not represent actual cost

STORAGE CAPACITY

PERFORMANCE CHALLENGES

Be more productive:

Save 18 hours per year1

1 Assuming 251 working days in a year.2 Email Launch Workload.3 As measured by SYSmark* 2014 SE Responsiveness Subtest comparing a system based on Intel® Core™ i5-8400 processor; 8 GB (2x4 GB) RAM; 1 TB HDD vs. Intel® Core™ i5-8400 processor; HDD with 8 GB (2x4 GB) RAM and 16 GB (2x8 GB) RAM.

4 As measured by Game Level Load Workload comparing 8th Gen Intel® Core™ i7+ 8700 processor (32 GB Intel® Optane™ memory module) vs. 8th Gen Intel® Core™ i7-8700 processor (HDD Only).5 As measured by SYSmark* 2014 SE Responsiveness Subtest comparing 8th Gen Intel® Core™ i7+ 8850H (1 TB HDD + 16 GB Optane) vs. 8th Gen Intel® Core™ i7-8850H (1 TB HDD).6 As measured by Media Project Load Workload comparing 8th Gen Intel® Core™ i7+ 8700 processor (32 GB Intel® Optane™ memory module) vs. 8th Gen Intel® Core™ i7-8700 processor (HDD Only).7 As measured by SYSmark* 2014 SE Responsiveness Subscore comparing 8th Gen Intel® Core™ i7+ 8700 processor (32 GB Intel® Optane™ memory module) vs. 8th Gen Intel® Core™ i7-8700 processor (HDD Only).

Software and workloads used in performance tests may have been optimized for performance only on Intel® microprocessors. Results have been estimated or simulated using internal Intel analysis or architecture simulation or modeling, and provided to you for informational purposes.

Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations, and functions. Any change to any of those factors may cause the results to vary.

Benchmark results were obtained prior to implementation of recent software patches and firmware updates intended to address exploits referred to as “Spectre” and “Meltdown.” Implementation of these updates may make these results inapplicable to your device or system.

Intel® Optane™ memory requires specific hardware and software configuration. Visit www.intel.com/OptaneMemory for configuration requirements. Copyright © 2018 Intel Corporation. All rights reserved. Intel, the Intel logo, and Optane are trademarks of Intel Corporation in the U.S. and/or other countries. Lenovo Corporation © 2018. All rights reserved. Lenovo and the Lenovo logo are trademarks of Lenovo Corporation.*Other names and brands may be claimed as the property of others. 1018/ET/OCG/PDF 338367-001US

Step 4. Explain Intel® Optane™ memory benefits specific to the customer’s usage Match the benefits of Intel® Optane™ memory to the client’s specific challenges, such as opening email, large files, and browsers. Highlight the following advantages.

Step 5. Ask about HDD and memory requirements How much storage does the client need? How much RAM?

Step 6. Highlight security benefits Intel® Optane™ memory is designed with security in mind to safeguard critical data.

Step 7. Make a final recommendation

SHOW HOW INTEL® OPTANE™ WORKS FOR CLIENT

5.8 TIMES FASTER EMAIL LAUNCH2

3.8 TIMES FASTER PRESENTATION LAUNCHES3

3.9 TIMES FASTER LOAD LEVELS4

11 PERCENT IMPROVED FILE SEARCHES5

3 TIMES FASTER LARGE MEDIA FILES6

2.1 TIMES FASTER EVERYDAY TASKS 7

WHAT ARE THE CLIENT’S REQUIREMENTS?

INTEL® OPTANE™ MEMORY + 4 GB DRAM WITH HDD DELIVERS BETTER PERFORMANCE AND COST

VS. 8 GB DRAM WITH HDD

ADDRESS CONCERNS ABOUT SECURITY

ENCRYPTION SUPPORTDATA SANITIZATION

RECAP CUSTOMER PAIN POINTS

RECOMMEND 4 GB DRAM + 16 GB INTEL® OPTANE™ MEMORY

AND 500 GB/1 TB HDD OR

8 GB DRAM + 16 GB INTEL® OPTANE™ MEMORY AND 500 GB/1 TB HDD