sales engagement optimization
TRANSCRIPT
Learn Share Network#IS2015
Sales Engagement Optimization
#IS2015
SalesNexus.comMarketing & Sales Automation
1 solutionZero IT hassles
Craig KleinCEO
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Call them when you’re on their mind!
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#IS2015
Redstone Payment Solutions
50 Sales Reps
2000 Existing Customers
1 Email
40 Leads/Responses
4 Sales
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Sales Engagement Optimization
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Understand Best Practices of Lead Nurturing
Tracking Where Customers Are in the Process
Creating Content – What to Say, What to Send
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Current SituationSalespeople 10Calls per Lead 3Calls per Day 50Close Rate 20% 667 monthly closes
Lost Leads 133 per day2667 per month
32000 per year
With Lead NurturingNurture Responses 320 per emailEmails per month 3
960 per month
Closes 192 29% more closes per month
Assumptions1% of emails will get "clicked"Sales team can respond to "clickers" within 24 to 48 hours
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“Quickest ROI on any marketing we’ve ever done!”
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AwarenessAsk -Is PAIN a problem for you?Does Symptom ever happen to you?Have you considered making a change?
Offer -Download “How to Know if Pain/Symptom is a Problem for You”Download “3 Tips on Curing the Pain/Symptom”
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EducationAsk -Have you thought about fixing PAIN?Would you be interested in how companies like yours have benefited from improving PAIN?
Offer - Case Studies5 Ways to Reduce Costs/Increase Profits by Fixing Pain.
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EngagementAsk -Are you considering any other solutions?Have you made a list of requirements?What have you tried so far?
Offer - Vendor/Feature ComparisonCost/ROI Analysis
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DecisionAsk -Who will be responsible for implementation?Have you thought about a training plan?Does UNIQUE USE OF YOUR DIFFERENTIATOR ever happen to you?
Offer – 5 Surprises to Avoid When Buying Product/Service3 Keys to Success Implementing/Installing/Changing Product/Service
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www.salesnexus.com
@craigklein