Channels in print1. English edition, distribution worldwide: January,

February, March, April, May, June, July-August, September, October, November, December.

2. Mandarin edition, distribution P.R. China 6 x per year.3. Specials: on request tailor made specials in all

languages and formats: magazine, tabloid etc.4. CIOPORA Chronicle, Keukenhof Special,

Flormart special (Italian edition distributed on the Flormart Europe’s 3rd largest horticultural trade show)

5. Inserts: on request distributed together with our English, Mandarin or Special editions.

Digital Channels6. www.floracultureinternational.com.7. Monthly E-Newsletter8. Banners: on website and E-newsletter

Worldwide circulationThe members of the partner organizations of FloraCultureInternational receive the magazine free of charge. The partner associations can be found in the magazine and on the website.

Circulation by cropCut flower 55%Cut foliage 24%Garden flowers 32%Flowering potted plants 70%Flowering foliage pot plants 21%Young plants from seed 55%Young plants from cuttings 65%Glasshouse vegetables 5%Outdoor vegetables 6%Supplies equipment 45%Seeds/plants 75%Greenhouse structures 22%Chemicals/fertilizers/peatmoss 35%

Circulation by type of businessGrowers 62%Wholesalers 22%Horti Suppliers 4%Research education 6%Others related to the industry 6%

Circulation by titleProprietors, Directors 63%Managers 27%Researchers, Educators, Government officials 7%Others 3%

Total circulation magazineWorldwide 25,821Europe 5720The Americas 9455Asia (incl. FCI China in mandarin 5,300) 8938Africa 1066Australia / New Zealand 642

FloraCulture InternationalChina: 5,300 in mandarin to subscribersNovember 2012: Official launch of E-magazine India: November 2012: Official launch of E-magazine (25,000 subscribers)

Circulation administrationFBW WoerdenKees SlagterIJsseloord 204NL – 3448 VM Woerdeninfo@fbw-woerden.nl

PublisherFloraCulture InternationalJaap N. KrasPO Box 1081NL – 1430BB Aalsmeer jaap@floracultureinternational.comT +31 297 769 154 F +31 297 365 366 M +31 653 24 11 21

FloraCulture International® (ISSN 1051-9076) is published 11 times a year by FloraCulture International Issues 7 and 8 are a combined summer edition. Subscriptions for industry professionals: €75 per year. Non qualified subscribers: €142.50 including mailing costs. ©2013 FloraCulture International® magazine. All rights reserved. FloraCulture International is a full colour magazine.

Editorial calendarMailing

date

January Asia Growing media IPM Essen 4th

February Latin America Greenhouses Salon du Végétal 1st

March Central & Eastern Europe Cut flowers Keukenhof 1st

april North America Climate, Water Hortiflorexpo China 5th

May Central America Auctions Flower Trials 3rd

June Western Europe Production, Automation OFA Short Course 7th

July / august Africa Bedding Plants Plantarium 5th

septeMber Australia Indoor plants Flormart, Ifex, Moscow Fairs 6th

OctOber Southern Europe Nursery stock Holland Hortiweek, Iberflora 4th

nOveMber Middle East Crop protection Holland Hortiweek 1st

DeceMber Latin America Bulbs IPM Essen 6th

‘Concordia res parvae crescunt’

Mediakit 2013 Sales Contacts Sales management

Dennis Seriese dennis@floracultureinternational.comT +31 297 769 153 F +31 297 365 366 M +31 622 16 52 20 Angie Duffreeangie@floracultureinternational.comT +31 297 769 095F +31 297 365 366

Italy, Southern FranceArturo Crociacearturo@yahoo.itM +39 338 602 51 61

ScandinaviaLotte Bjarkepost@lottebjarke.dk LB Text & IdéSøndervej 10, DK - 8350 HundslundT +45 214 875 30

North AmericaPaul Blackpblack@ballpublishing.com

P.R. ChinaDr. Jingxian Sunconsultingflower@yahoo.com.cn

IndiaNiranjan Deshpandeteam@kisan.comT +91 20 302 52 000

Sales Contacts

Magazine SpecificationsPublication Trim Size: 203 x 273 mm (8 x 10,75 in).Printing: Cover, half-web offset; body, web offset.Binding: Saddle stitched.Screen: 60 lines per centimetre (150 lines).Bleed: Every advertisement must have an overlap of 3 mm on all four sides. There is no extra charge for a bleed page. See facing page for additional bleed ad sizes.Live area: All text and essential material (photographs, illustrations) for bleed ads must be placed at least 10 mm (excluding the 3 mm overlap) inside the four outer edges of the advertisement.

Digital MediaSending material by e-mail: Certified CMYK PDF.Sending the material on cd-rom: Certified CMYK PDF.Electronic files must be created in one of the following programs: QuarkXPress (mac or pc), Adobe illustrator (mac or pc) Adobe InDesign, Adobe Acrobat, Adobe Photoshop.Colour: CMYK, It is very important that together with the cd-rom or PDF file you send us a colour laser proof (Photograph quality). When not provided with a colour proof we cannot be held accountable for the outcome of the colour printed.Images/Artwork: Scans placed into own layout must be saved at 100% and 300dpi at final size output. These scans must be saved as EPS or Tiff format in CMYK mode. If using DCS be sure to include all five files-composite plus C, M, Y and K- for each scan on disc. All logos should be saved as EPS or Ai.Media labelling requirements: Publication name, issue date, advertiser, advertisement title, file name, return address and disk directory.

CancellationsCancellation of space for a specific issue cannot be accepted after the listed closing date. Cancellations should be faxed or mailed to the publisher before the advertising close date. Cancellations received after the close date will be charged the full payment. Covers cannot be cancelled. If an advertiser cancels any portion of a contract, such cancellation automatically nullifies any rate protection, free ads and/or early contracting discounts.

LiabilitiesThe advertiser must obtain the appropriate permission to reproduce any photography, artwork, logos, designs, trade names and/or trade service marks, which are supplied or used by the company in any advertisement to be published in FloraCulture International. The publisher will not be responsible or held liable for images or other printed matter that is obtained illegally.

Terms• Invoice payments are due 15 days after the billing date.

Overdue invoices are subject to 2% service charge per month.

• Any payments by the publisher, such as customs or import charges on advertising materials received, will be billed at cost.

• The publisher reserves the right to resize an advertisement, which is not a producible size or that does not meet the specifications. The current production charges are applicable. A production charge rate sheet is available upon request.

• The publisher will run previously printed advertisements if new ad material is not received by the material due date.

• The publisher reserves the right to reject any advertisement that is not in keeping with the publication’s standards. Advertisements that are presented in a manner similar to the editorial content are subject to the approval of the publisher and will clearly be labelled “advertisement”.

• The publisher assumes no liability for errors in key numbers or the advertiser’s index, or for instructions not specified in writing.

• Unless a written request is received to the contrary, all furnished material can be disposed of after one year.

Shipping/AddressSend all advertising material to:Angie DuffreeFloraCulture InternationalP.O. Box 1081, NL 1430BB AalsmeerThe NetherlandsT +31 297 769 095F +31 297 365 366 E angie@floracultureinternational.com

Two page spread412 mm x 279 mm (16,2 in. x 11 in.) bleed ad 386 mm x 254 mm (15,2 in. x 10 in.) live area

Full page 209 mm x 279 mm (8,2 in. x 11 in.) bleed ad 183 mm x 254 mm (7,2 in. x 10 in.) live area

1/3 page no bleed ad size 54 mm x 254 mm(2,2 in. x 10 in.)

1/6 page no bleed ad size 54 mm x 124 mm(2,2 in. x 4,9 in.)

1/2 page no bleed ad size 85 mm x 254 mm(3,4 in. x 10 in.)

1/2 page no bleed ad size 178 mm x 124 mm(7 in. x 4,9 in.)

1/4 page no bleed ad size 85 mm x 124 mm(3,4 in. x 4,9 in.)

Mediakit 2013Rates 2013 FloraCulture International English magazine

1x 3x save ca 5%

6x save ca 10%

9x save ca 20%

>12x save 25%

twO page spreaD* € 7.086 € 6.732 € 6.337 € 5.669 € 5.315

Full page* € 3.939 €3.742 € 3.545 € 3.151 € 2.954

1/2 page € 2.678 € 2.544 € 2.410 € 2.142 € 2.009

1/3 page € 2.194 € 2.084 € 1.975 € 1.755 € 1.646

1/4 page € 1.905 € 1.810 € 1.715 € 1.524 € 1.429

1/6 page € 1.339 € 1.272 € 1.205 € 1.071 € 1.004

Cover premiums: 2nd cover + 10%, 3rd cover + 5%, 4th cover + 15%

Rates 2013 FloraCulture International Mandarin magazine1x 3x

save ca 5%6x save ca 10%

9x save ca 20%

>12x save 25%

twO page spreaD* € 2.500 € 2.375 € 2.250 € 2.000 € 1.875

Full page* € 1.500 € 1.425 € 1.350 € 1.200 € 1.125

1/2 page € 895 € 850 € 805 € 716 € 671

1/3 page € 700 € 665 € 630 € 560 € 525

1/4 page € 595 € 565 € 536 € 476 € 446

1/6 page € 450 € 428 € 405 € 360 € 338

Cover premiums: 2nd cover + 10%, 3rd cover + 5%, 4th cover + 15%

*All ads are given in “live area” sizes. Spread and full pages are also available for the same price in “bleed ad sizes”.

FloraCulture International® (ISSN 1051-9076) is published 11times a year by FloraCulture International Issues 7 and 8 are a combined summer edition. Subscriptions for industry professionals: €75 per year. Non qualified subscribers: €142.50 including mailing costs. ©2013 FloraCulture International® magazine. All rights reserved. FloraCulture International is a full colour magazine.