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62 SALERM COSMETICS MAGAZINE

Best-selling products: Salerm 21.

Colour: Best seller in the whole country is dark blond, although there are two exceptions: New York (where brown and light blonds win out) and Florida (Shanghai red).

Best-selling product: Keratin Shot.

Colour: A favourite among those from Costa Rica is Nordic blond, followed by Shanghai red.

Preferred product: wheat germ moisturising leave-in conditioner.

Colour: Germans lean towards light brown and blond.

Best-selling products: Salerm 21.

Colour: Shanghai red and brown.

Best selling product: Arganology argan oil.

Colour: Moroccans prefer ash blond and light brown.

Best-selling products: Salerm 21.

Colour: light brown and dark blond.

Best-selling product: Salerm 21.

Colour: Canadians tend towards light blond and light brown.

Best-selling product: Salerm 21.

Colour: the two top selling colours are extra light pearl blond and blond.

Star product: Arganology argan oil.

Colour: from blond to dark blond.

Best selling products: Salerm 21

United States

oduct: Keratin

Costa Rica

Best-selling product: Salermvital split ends treatment

Colour: Panamanians lean towards blond and light blond.

BBesBesBestt-st-s lellelliing produ

Panama

Best-selling product: Salerm 21.

Colour: Colombians prefer Shanghai red and brown.

g product: Salerm 21.

Colombia

PPrePrePrefferferredred pr doduct:

Germany

BBest-selling products: Sal

Puerto Rico

Best selling product:

Morocco

cts: Salerm 21.

Mexico

uct:

Canada

Best selling product:

Dominican Rep.

anology Chile

dark blond triumphs, except in New

York, where women prefer dark and

light browns

and I’ll tell you

Best-selling products: Salerm 21.

Colour: In Spain, the best selling colour is light brown, followed closely by blond. There are slight differences by region. In Valencia and Aragon, there are more light blonds and on the Canary Islands more golden light blonds.

Best-selling

products: Salerm 21.

Colour: the two top selling colours are extra light pearl blond and blond.

Best selling product: Arganology argan oil.

Colour: Italians love light brown and dark blond.

Star product: Arganology argan oil.

Colour: They opt for brown hues like dark chestnut and chocolate.

Best-selling pro

Spain

Best selling

Russia

Best selling prod

Italy

Star product: Arganology

Czech Rep.

ARGANOLOGY ARGAN OIL

SALERMVISON DYES

KERATIN SHOT

SALERMVITAL

WHEAT GERM MOISTURISING LEAVE-IN CONDITIONER

SALERM 21

SALERM COSMETICS MAGAZINE 63

TEXT: EDITORIAL PHOTOS: AGENCIES/ARCHIVE

Colour

SALERMVITAL

Treatments

The presence of Salerm

Cosmetics around the

world gives us an excellent

panorama of the most highly

sought after products and

colours internationally. This is

a sociological atlas of trends

in products and hair colours,

country by country.