Salvatore Ferro, President, CEO and part owner of Alure, started his career with the company in 1989 as a production manager.

After serving in production, sales, and general management roles, he became part owner in the 1990s and finally took on the role of

President of Alure in 2002. Alure has been in business since 1946 and specializes in full service remodeling and design build. With

Ferros leadership and remarkable people skills, Alure grew from a small painting contractor to one of the most successful companies in the country. Ferro believes the key to a successful company is its people and has worked to promote a team attitude that focuses on

an inclusive culture. Ferro graduated from Lindenhurst Senior High School in 1981 and then attended SUNY Farmingdale and

graduated in 1984. Ferro spent some time in sales and financial planning before applying his passion for construction in his current

career, working at a few different home improvement companies before joining Alure in 1989. He achieved his Certified Remodeler

(CR) Certification from the National Association of the Remodeling Industry (NARI) in 1997. He also achieved his Certified Kitchen

Designer (CKD) Certification from the National Kitchen and Bath Association (NKBA) in 2002.

Industry professionals not only look to Ferro for advice on ways to improve and develop products in the remodeling industry but also

for how to manage a company and cultivate the right employees to reach the standard of service that Alure Home Improvements has

attained. Ferro has appeared on numerous radio shows about home developments; been featured in print publications such as

Newsday, Remodeling Magazine, Building Long Island, Professional Remodeler and Replacement Contractor; spoken at various

industry events including NAHB (National Association of Home Builders) and the Replacement Contractors Executive Conference;

and hosted a number of renovation episodes on the D-I-Y channel and Smart Consumer. Most notably, Ferro and Alure Home

Improvements remarkable reputation enabled them to participate in the hit ABC T.V. show Extreme Makeover: Home Edition where they completed eight projects for the show. Alure also sent 22 employees to New Orleans for the shows 50 state tour finale in 2008. Ferros leadership, positive attitude, management capabilities, and determination were instrumental to the successful completion of each project.

Ferro, one of the most respected leaders in the home improvement industry, and Alure, one of the most successful remodeling

companies in the country, have received numerous accolades for their work. In 2010, Alure received the Owens Corning Excellence in Customer Service Award as well as the Owens Corning Franchise of the Year Award, both for the ninth time. Alure was also honored with the Forbes Business Enterprise Award in February, 2007. In April 2010, the Long Island Press listed Ferro as one of the Top 50 Most Influential People on Long Island, for the fifth consecutive year and was subsequently inducted into the Long Island Press Powerlist Hall of Fame. In April 2006 the Long Island Business News listed Alure as one of Long Islands Hottest 25 Companies. Alure has also received the National Remodeler of the Year Award from Professional Remodeler Magazine. Most recently, Ferro was honored by Owens Corning with the Panther Award for outstanding service, leadership and development of the

Owens Corning Basement Franchise, of which Ferro is on the board. In October 2008, the HIMS group (Home Improvement

Management Summit), honored Ferro as an Industry Legend, for his innovation, dedication and leadership, saying that his "creativity,

improvisation, risk taking, and willingness to share have set a high standard for those who seek excellence in the Home Improvement

Industry." In addition, SUNY Farmingdale honored Ferro, a Farmingdale alumnus, at their annual Business Hall of Fame Gala in

November 2008 inducting him into their Business Hall of Fame. In 2008, Ferro was featured on the cover of Replacement Contractor

and Remodeling Magazine, and in September of 2008, Ferro received one of his most prestigious award; The Fred Case Remodeling

Entrepreneur of the Year Award. In 2009, Alure has already been honored with the Best of Long Islands Awards for Best Contractor,

by both the Long Island Press and the Long Island Business News, and most recently, was honored by LIBN with an Outstanding

CEO award in 2014. Ferro also hosted a weekly radio show, Home on Long Island, on WHLI that focused on all facets of home improvements. Recently, Ferro put on the gloves and boxed in Long Islands Fight for Charity as the main event in 2013, in May of 2014 was honored by the Long Island Association with the Harry Chapin Humanitarian Award for Community Service, and in 2015

voted as Long Islands Most Philanthropic Person by Long Island Press Best of the Best.

Ferro lives in Commack, has three children, and is a very active member in the community who has helped raise thousands of dollars

for non-profit organizations. In his ongoing commitment to the community, Ferro is on the board of The Townwide Fund of

Huntington, a charity that raises money for other charities that address issues within the Huntington community; The Clark Gillies

Foundation, a charity that helps fund organizations that help children in need; the Interfaith Nutrition Network, a charity that focuses

on raising money for homeless shelters and soup kitchens; Community Chest of Long Island, an on-going fund to provide immediate,

short-term financial support to needy individuals and families on Long Island. Alure is also involved with helping many other

organizations such as Boy Scouts, J.E.T.S. of America, DayTop, March of Dimes, The Salvation Army, FACT (Find A Cure Today). Sal also sits on the board of Empire National Bank, ACIT (Advancement of Commerce Industry and Technology), LIBI (Long Island

Builders Institute).

Alure Home Improvements three-floor main showroom is located at 1999 Hempstead Turnpike in East Meadow, NY and is open seven days a week.

Sal Ferro, President-Alure Home Improvements - Bio

CORPORATE Headquarters: 1 Commercial Court, Plainview, NY 11803 * 516-296-7777