First Edition. Printed in Mumbai. Year 2013WRAPSTASHCORP.

PrefaceIm glad I got the opportunity to cover one of the oldest Indian vernacularnewspapers Sakal, which has imperative historical importance & wasinstrumental during the independance of our country.

This booklet contains the information of how the newspaper was formed, itsobjectives, functioning, moving with the times, technicalities & future plans.

Karan AsnaniAuthor

ForewardThis book, written by Mr. Karan Asnani is the result of a considerableamount of research in the field of Indian Regional Journalism,extensively focused upon the Marathi newspaper 'Sakal'. VisitingPune,i.e. the headquarters of the publication, and gathering therequired information through help and support of Mr. Ram Shelke,Ashna Dhalait and Meghna Shetty, is a commendable effort and ithelped in attaining knowledge about the publication to materialize itinto this book. The effort is noteworthy.

Akshita MongaCo-Researcher

AcknowledgementR.D.National College

Prof. Niranjali VarmaAkshita MongaAshna LiyakatMeghna Shetty

SakalMr. Ram Shelke

Ms. PrajaktaMr. Vedpathak

I hope this book fulfills the respective guidlines & is easy on the eye

IndexHISTORY 8OBJECTIVE 10ORGANIZATIONAL STRUCTURE 12Publication 13Target Audience 15FUNCTIONING 16DESIGNATIONS 17PRINTING OF NEWSPAPER 19Distribution 19TURNING POINT 20PLANNING & TRACKING 21OTHER ENTITIES 23INITIATIVES 26Guidance 26SOCIAL ACTIVITY 27TRIVIA 28CONCLUSION 29BIBLIOGRAPHY 30

TOPIC Page no.

HISTORY

History'Sakal' started on January 1, 1932Founded by Dr.N.B.Parulkar, who was a dynamic & an eminent journalist

Dr.Parulkar initiated a competition for the audiences/people to suggest aname for a newspaper he was about to start. The prize money for the contestwas Rs.10 0. For the same, he received approximately 4000 suggestionsfrom over 1500 people.

Finally the name 'Sakal' was chosen, it was suggested by a student.

Sakal means morning in Marathi. It was started as a 4 page daily . The initiation of Sakal coincicided with the beginning of Gandhijis massmovement which Sakal supported thoroughly.

From its inception, Sakal proclaimed its role as an independent daily, unbiased & certain. As a newspaper it has maintained an unchanged stanceall these years & has built up traditions thats portrays its independency.

Neither has it had political party support nor any industrial house backingeven during initial financial problems.

Dr.Parulkar said, newspapers are a medium of public education & of socialchange, many Marathi journalists took this motto & followed the undaunting, selfless & unbiased spirit of Sakal.

Objective

ObjectiveSakal is an independent daily, unbiased & certain. Its motto has always been to be independant & speakfreely

SakalAn InsightHeadquarted in Pune, Sakal is a huge media syndicate & has made avivid imprint on the media canvas.7 core publications including 3 marathi & 2 english dailies2 marathi weekliesCovers Maharashtra & GoaEnjoys a loyal readership of 6 million discerning peoplee-paper is assiduously accessed throughout the globe also organizesevents & educational weeklies, yellow pages & commercial printing.Sakal is a people oriented organization.Compises motivated, dynamic individuals channelizing ideas & energies for broader perspective.1800 employees25000 vendors

Approximate readership of the newspaper is 65,00,000.

Competitive Newspapers:Lokmat & Pudhari are the major competitors of Sakal, in the current times.

ORGANIZATIONAL STRUCTURE

Organizational Structure in SakalMake believe that the organization will be satisfying in the long runCare about the quality of work CommittedHigh retention ratesMore productive.

Hierarchy of the System:From Print to ReaderAbhijit Pawar (Owner / MD)Director of Technology/Director of EditEditorialAdvertisingCirculationProductionInformation TechnologyDistribution

Hierarchy of FunctioningGeneral Manager (G.M)Chief Manager (C.M)Senior Manager (S.M)Manager (M)Senior Executive

Publications1.Global Magazines2.India & Global Affairs3.Dailies4.Sakal5.Sakal Times6.Gomantak Times (English)7.Agrowon (Agriculture based)8.Gomantak9.Saptahik Sakal10.Tanishka11.A2212.Sakal Pattern13.Vaatchal14.Garbasankar

Sakal owns and runs 9 Printing presses across Maharashtra. Everyedition has multiple sub-editions and editions.About 70 plus sub editions.More than 60 Regional offices.5 Divisions of Maharashtra. Each division had 11-12 unitsGoa has 2 publications

Published from Mumbai, Kolhapur, Nasik, Aurangabad, Sholapur,Nagpur & Jalgaon.

Entertainment Magazines:1.Geet Ramayana: Shows legacy of G.D Madgulkar and Sudhir Phalke2.Herald Hungama: Film, music and cine artists3.Sachinmay: Films stars, Sachins success story.

SakalWeekly Saptahik (Family Entertainment)Young Buzz (Kids Magazine)Sakal N.I.E for schoolsMonthly 3 Magazines:Pioneer (Cinema/ Film Magazine)Tanishka (Womens Magazine)Educon (Educational & Content)Educon takes the initiative of holding seminars/guidance programsheld in colleges by Deans/Chancellors.It has been held in Sri Lanka/Bangkok.

Target Audience1.Marathi2.Vernacular3.Urban and RuralCirculation across the whole of Maharashtra

FunctioningChandrakant Kulkarni (Editor-In-Chief)Ashok Mohale (Pagination )

Editorial1.Staff Reporter2.Stringer (Service/Businessman who works as a freelancer)

Sources1.UNI + PTI2.People/Civilians

Earlier news was received/transferred via fax, telephone but nowadaysinformation is received via mail

DESIGNATIONSEDITOR:Editor is the eye of the reader.Planning & Management is the responsibility of the editor

SUB EDITOR:Sub-Editor is the most important designation in a newspaper.He writes the beat Writes respective news & create articles/headlines Does the proof reading & designing & pastingSub editor has to be strong & attentiveAds are designed pre handSub Editors give the empty space for news to the paster.

REPORTER:Reporter workon beats for 1-2 Have to do intense & extensive research Create good rapport with leads & rapport with police .Police also co-operates & responds with necessary documents & legal infor-mation, not detailed insights but basics.

SourcesAttaining information and Articles:UNI and PTIEvery village/taluka has a reporterMany people write to the paper to cover articles.The sub-editor then comprises and takes important information and re-duces the raw article/write-up, to an article.The readership is directly proportionate to Advertising and Marketing.It majorly depends on the audience.

Some of the technology partners areSAPPPI (Page Planning)SIEMENSAPPLE DellMicrosoftHPAdobe

Process of Printing thenewspaper

Step 1.Page pairingStep 2.Page CheckingStep 3.CTP machinesStep 4.ITStep 5.EDITStep 6.ADStep 7.GRAPHICStep 8.SCANStep 9.PAGINATION(Preparing the page)

MaintainenceProduction

Quality Control PrePress CTP Printing Dispatch Distribution Readers

DISTRIBUTIONDistribution depends on Circulation deptartmentSakal prints about 30,000 to 40,000 prints per hourThe number of copies is increased by 50,000-2 lac in case ofcalamity or threat/alert times

Dispatch deptartment is given a list of agents to supply the copiesAgents, who distribute the paper via:1.Shop2.Boys recruited for distribution

Agent also demand extra copies sometimes when the news is related to their area/ some major incident occurs in their area.

Turning Points- 1 January, 1932 Origin of Sakal, through N.BParulekar.It took place during the era of Indian Independace, inPune. Big revolutionaries and freedom fighters backed itup, with their writings of revolution and support to fight forIndependence.

- Year 1981 The Pawar family took over. Managed dominantly by Sharad Pawars younger brother.

Planning& Tracking

Revenue:CirculationAdvertising Scrap

International currency and markets make a big difference as theirpaper comes from foreign countries. Printing comprises 60% of the revenueSalaries comprise 5% & 35%

Progressive Planning:E-paperSAAM TV (15th August , 2008)SMS serviceSelf-Book Publication EventCommercial PrintLearning InsituteColoring competition for kids known as Bal Mitra, since the past 20years.

The fuctionality of the newspaper has become Technology driven, andupdated machines, helping in the smoothe functioning .Remove obsolete machines.

Other entities

Events1.Popular2.Customer oriented3.Expert/Professional Participation4.Multiple platforms for businessmen/consumers to

engage/interact with the owner& the audience5.Direct Marketing 6.Exhibitions

Exhibitons1.Vastu2.Edugain3.Aarogya4.InvestMeet5.Shopping Fest6.Agrowon7.Shagun8.Maha Udyogini Award9.Kitchen Expo10.Pune Diwali Fest11.Maharashtra Premier League12.Property Mahayatra

Sakal Printers Private Limited

Successful foray in commercial printingSakal Printers Pvt Ltd. Is a one stop printing solution of internationalquality outputFully integrated print management consultancy with a wide range ofamazing superlative services in pre & post press catetgorySakal Printers Pvt Ltd. Is headquarted at Pune and has an office inMunich, Switzerland for cumulative printing with a capacity of 4 million copies a day.

Initiatives by Sakal Newspaper: To improve traffic conditionsPune Bus Day (1st November, 2012) was an initiative for resolving traffic prob-lems.Certain number of buses were provided by SakalAfter serving the commuters, the newspaper diagnosed the problem & found outthat if more buses were introduced in Pune, 1.6 tonnes of fuel would be saved &the revenue from the buses would increase by 60 lakhs per day.This activity made the government realize the lack of buses & over the last fewmonths, the government has increased the number of buses in Pune.

Sakal solved the Aurangabad water problem.

Sakal calls 2,000 to 3,000k Sarpanch all over Maharashtra for a seminar withChief Minister of Maharashtra.

As a responsible media house, Sakal focuses highly on Agriculture & farming fa-cilities.

Corporate Social Responsibility: Sakal Social Foundation

GUIDANCE1. Relief Fund2. India Foundation3. Bhajipada Samiti4.Counselling5. Teaching6. Journalism Initiative 7. Shiksha Vyavsaya8. Nirdhar: Pune traffic control 9. Parivar Mangal Trust: Family Planning

initiatives

Social ActivityTanishkaaOwn forunHave a help line throughout MaharashtraActively involved against domestic violence, molestation, 20 women create a group in every society They discussReporters take down all pointsState issueMake it/ take it to officials, even centre sometimes.Many Relief Funds.India Foundation: Provides scholarship and money to aspiringstudents.Sakal International Learning Centre.

Sakal Learning Centre 1.Prospect Aspect Career Scope2.Oportunity to voice opinion, upgrade social status & strengthen familystatus.3.Stree Pratishtha Abhiyaan4.Chief Minister & Deputy Chief Minister (Rural & Urban)5.Delivering Maharashtra6.Water Conclave (Research & Development)7.Green Movement which includes wind turbines producing 20 lac electricunits per year

TriviaPursuit of basic objective was & is educating masses & working as acatalyst for social change.Since its beginning, Sakal has created new traditions in Marathi jour-nalismSakal is the largest independently owned media business centre in Ma-harashtra & on the indian internet.Most popular & read paper in Pune.Sakal, sells 13 lakh copies everyday.

ConclusionSakal is one of the oldest Marathi newspapers, which has been inde-pendantly been running for over 80 years now.It has supported all mass movements & has given momentum to variousnoteworthy activities. It is true to journalism in every sense.Sakal even after being over 80 years old, hasnt lost its touch or readersfor that matter as it has moved beautifully along with timesEven today it is the highest read newspaper in major cities like Pune,Sholapur & Nagpur.It has grown out to form various sub-editions which not only cater tothe Maharashtrian state, but to the entire nation.They also have a printing venture in Europe which promises to stay forlong.

As an organization Sakal treats all its employees in the best possiblemanner & holds each member in high regard.

We hope to see Sakal complete its 100 years as gracefully as it functions

BibliographySakal Newspaper, Pune.Sakal Library, Pune.Pune Institute of Economic Development

End