Topsy Foundation

CASE STUDY

Monitoring period: 21 June – 26 July 2011

In a time where people have little hope

There are still a few Heroes

In the monitoring period, Topsy was mentioned 79 times Online:

58 of these mentions were on credible

Websites 14 were on Social Media Platforms

4 on Blogs

And 3 on News sites

In general, the Topsy Foundation reaches a lot of people…

Majority of these mentions were on websites that target mainly women, between the ages of 18 and 34

Demographics

Although majority of the mentions were Neutral, 25% were positive and nothing negative was said.

Sentiment

On Average, 4 565 people saw the articles, social media and blog posts as well as news articles during the reporting period –

Meaning that the average brand value for the period was R913.

So what does this mean?

Selinah 23 Mentions were about the Selinah advertisement.

What was it all about?

Sentiment • 7 Positive

• 16 Neutral

Platforms

• 16 Website

• 5 Social

• 2 Blog

Brand Reach

• Average Brand Reach: R231

• Cumulative Brand Reach: R5320

Celebrities for Charity 11 Mentions were about the Celebrities for Charity campaign.

What was it all about?

Sentiment • 5 Positive

• 6 Neutral

Platforms

• 5 Website

• 4 Social

• 2 News

Brand Reach

• Average Brand Reach: R5 558

• Cumulative Brand Reach: R61 143

Projects 15 Mentions were about Projects, specifically the sewing project.

What was it all about?

Sentiment • 2 Positive

• 13 Neutral

Platforms

• 10 Website

• 3 Social

• 2 Blog

Brand Reach

• Average Brand Reach: R60

• Cumulative Brand Reach: R907

Some of the Mentions

Useful Links • saidWot: www.saidwot.com • Twitter: www.twitter.com/saidwotorm /@saidwotorm • Topsy: http://www.topsy.org.za/

saidWot Demo • Free saidWot ORM Tool demo account: www.saidwot.com/contact-us Other Case Studies • Case Studies: http://www.saidwot.com/about-saidwot/case-studies

Appendix

Thank you.