sahc project - european commission · 2014-08-11 · the dairy sector is problematic and the market...

SAHC ProjectPromotion of Solar Assisted Heating and Cooling

in the agrofood sector

Intelligent Energy – Europe (IEE)ALTENER- Renewable heating and cooling

EIE/07/224

D(n°1)MARKET ANALYSIS FOR DAIRY,

WINERY AND BREWERY AGROFOOD INDUSTRIES

Deliverable Author: D. Chasapis, R. ChristodoulakiOrganization:CRESE-mail: [email protected]

Dissemination level : PU Publication date: Version: 1.0

Project website: www.sahc.eu

Content ListPAGE

GENERAL ASSESSMENT...................................................................................................3

1. REPORT FOR ITALY ...............................................................................................5General Information.....................................................................................................5Local Authorities and Associations..............................................................................5Dairy Sector in Italy......................................................................................................6Winery Sector in Italy...................................................................................................7Breweries and Soft Drink Sector in Italy.....................................................................8

2. REPORT FOR SPAIN ..............................................................................................9General Information.....................................................................................................9Local Authorities and Associations............................................................................11Dairy Sector in Spain.................................................................................................12Winery Sector in Spain..............................................................................................13Breweries and Soft Drink Sector in Spain................................................................14

3. REPORT FOR GREECE ........................................................................................17General Information...................................................................................................17Local Authorities and Associations............................................................................18Dairy Sector in Greece..............................................................................................19Winery Sector in Greece...........................................................................................20Breweries and Soft Drink Sector in Greece..............................................................22

4. REPORT FOR PORTUGAL ....................................................................................23General Information...................................................................................................23Local Authorities and Associations............................................................................23Dairy Sector in Portugal............................................................................................25Winery Sector in Portugal..........................................................................................26Breweries and Soft Drink Sector in Portugal............................................................28

5. REPORT FOR FR ANCE .........................................................................................30General Information.................................................................................................30Local Authorities and Associations............................................................................31Dairy Sector in France...............................................................................................31Winery Sector in France............................................................................................32Breweries and Soft Drink Sector in France...............................................................34

DisclaimerThe sole responsibility for the content of this publication lies with the authors. It does

not necessarily reflect the opinion of the European Communities. The European Commission is not responsible for any use that maybe made of the information

contained therein.

SAHC Project_WP2_Task 2.1 of 34

Figure 1 Top 5 Member states of food and drink industry turnover, 2006 (€ billion)1

GENERAL ASSESSMENT

As the largest manufacturing sector in Europe, with an annual turnover of 870 billion in 2006 (+2.5% compared to 2005), the EU food and drink industry, is an important pillar of the European economy. The food and drink sector includes 309,700 companies that employ 4.3 million people (61.3% of all food and drink workers) and generate 48.5% of turnover in the sector. The sector features in the top 3

manufacturing activities in terms of sales in several Member States1.

France, Germany, Italy, the UK and Spain are the largest EU food and drink producers. France, Germany and UK reflect their demographic weight: together they produce over 51% of the Community’s added value and over 53% of its production in this sector2.

As indicated by the table below, the sales growth rate

registers important discrepancies between Member States and the number of employees pursued its downward trends in almost all Member States.

Figure 2 Food and drink industry data as published by National federation, 2005-20061

Small and medium-sized enterprises are the backbone of the European food and drink industry and the most important creators of new jobs and economic growth of the sector. The SMEs make up 99.1% of the food and drink business population, generating 48.1% of food and drink turnover and employing 61.6% of the sector’s workforce. The large companies account for just 0.9% of all food and drink enterprises but they provide 51.6% of the turnover, 53.5% of the value added and contribute to 38.4% of the employment1.

This report attempts to analyse the dairy, wineries, breweries and soft-drinks market, focused on the Member States included in the Consortium; that is Italy, Spain, Greece, Portugal and France.

In Italy, the agrofood production during 1995-2006 has increased by 21.7%. In 2005, the dairy production value was 2,007.4 Mio €. In 2006, the winery market value was 3.516,7 Mio €. In 2004, the brewery production value was 1.099,6 Mio €. In 2006, the soft and juice drinks market had a turnover of 3,450 Mio €.

In Spain the agrofood sector constitutes a significant part of the industry, representing the 17.19% of the net sales of products, the 20.41% of the consumption of commodities and the 13.73% of the industrial employment in 2002. The dairy industry includes 1,500 firms that represent the 12% of the whole food industry in

1 CIAA Confederation of the Food and Drink Industries in the EU, Data & trends of the European Food and Drink Industry 2007, http://www.ciaa.eu/documents/brochures/dataandtrends_2007.pdf2 Eurostat, Statistics in focus: Industry, Trade and Services: The food industry in Europe, October 2004.


Spain. The 70 leading wineries have over 3 billion € sales with a 3.8% annual growth rate. Last year, the brewery sector had a turnover of 2,400 million €. In 2005, the production of soft drinks was over 5,000 million litres.

In Greece, the food industry accounts for 2% of the total Greek business sector. The wine, breweries, dairy and soft drinks represent the 11% of the food sector. The dairy sector, including 20 PDO cheeses, has 893 industries and represents the 7% of the total food industry. The 300 indigenous grape varieties grown in Greece have resulted in 450 wine producers.

In Portugal, the Agrofood industry is the biggest industry, accounting for 16%. The dairy sector, which is the 11.5% of the national agricultural production, has registered an amazing performance in the period after joining the EC. The Portuguese wine sector is the seventh biggest wine producer globally. The brewery sector is dominated by two companies and employs about 2,000 workers.

In France, the activities and turnover of the agro-food industries stagnated in 2003. The dairy sector is problematic and the market share of milk production held by independent producers has fallen from 60% to 38% in the last decade. However, the French wine sector is the biggest in the world, having more than 140,000 wine exploitations.


ITALY LABOR

1. REPORT FOR ITALY

AGROFOOD INDUSTRY IN ITALY

General Information

The Italian agrofood industry, in the last decade, has shown a consistent increase in production with respect to the other industries. Over the period 1995-2006 the agrofood production has increased by +21.7% against +5.9% of the entire Italian industry.

Products % Growth Products Revenue (Mio €)

Mineral waters 35% Rice 870

Wine** 13% Fish 900

Beer 13% Fruit juice 1,060

Ethyl alcohol of fermantion 10% Sugar 1,100

Distilled beverages 65% Dietetic and childhood products 1,300

Pasta 13% Soft drinks 1,750

Cocoa & Ciocolate 4% Frozen products 2,100

Sugar -67% Coffee 2,200

Biscuits 33% Mineral waters 2,200

Animal feed 11% Milled products 2,407

Rice 44% Beer 2,450

Dairy products* 12% Preserved vegetables 3,220

Vegetable and animal oils 3% Pasta 3,519

Fruits and vegetables 26% Poultry 3,900

Fish and derivatives 21% Olive and seed oil 4,200

Meat and derivatives 15% Animal feed 4,950

Agrofood industry 22% Beef meat 5,800

Total Industry 6% Salami 7,370

Confectionery 10,146

Wine 10,700

Dairy products 14,200

Table 1 Agrofood Industry: Revenue in 2006 (mio €). Production of agrofood sectors: % variation 1995-2006. Source: Federalimentare calculations on ISTAT data

The energy intensity (tep/€ constant) of the agrofood sector in Italy has followed a negative trend in the last decades, while the same index for the total manufacturing industry has improved. More in detail the energy intensity increased of 44% in the 90s in the agrofood sector, reaching the same values of 1980, while the value for the total manufacturing sector reduced of 19% in the same 20 years (refer to Figure 1) .3

The specific consumption (for unit of product) in the last decade of the past century has increased of 52% in the agrofood sector (refer to Figure 2)4. In the same decade, few sectors experienced an improvement of the specific consumption: steel (-11%), other metals (-5%), chemical and petrochemical (-21%); while other had negative performances: mechanical (+64%), textile (+27%), construction material (+14%), ceramic and glass (+35), paper (+9%). The total value for the manufacturing sector increased of 2,7% in Italy, while was reduced of -18% in Europe5.

This increase of energy intensity in the agrofood sector indicates possibility of wide improvement margins in energy efficiency.

3 ENEA – Energy and Environment Report 20014 ENEA – Energy and Environment Report 20015 Mure-Odyssee: “Energy Efficiency profile: Italy” 2003. www.odyssee-indicators.org


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energy intensity (tep/G lire 95)

0

20

40

60

80

100

120

140

1971 1975 1980 1985 1990 1995 2000

energy intensity(tep/G lire 95)

Figure 1: Energy intensity of the agrofood sector (tep/billions of Lire ‘95)

specific consumption

0

100

200

300

400

500

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001

specific consumption

Figure 2: Specific consumption of the agrofood sector (final energy consumption/industrial production)

Local Authorities and Associations

Associations collected:

Consorzio di Cooperative di produttori di Parmigiano Reggiano e Burro. It gathers more than 200 cheese producers in the Province of Parma.

Consozio Tutela Vino "Bianco di Custoza" D.O.C. It consists of 19 wine producers located in the province of Verona, North of Italy.

Consorzio per la Valorizzazione dei Vini D.O.C. del Molise. It gathers 13 wine producers located in the South of Italy.

Consorzio del Grana Padano. It includes 163 cheese factories located in 5 regions and 32 provinces in the North of Italy.

Consorzio del Parmigiano Reggiano. The consortium is represented by 466 cheese factories located in two regions and 5 provinces in the North of Italy.

Federvini. Italian Association of wine, liquours, spirits and vinegar industrial producers, exporters and importers, founded in 1907 and gathering more than 250 associates.


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Dairy Sector in Italy

The Italian dairy sector is principally represented by two important cheeses: Grana Padano (GP) and Parmigiano-Reggiano (PR); 38% of the entire Italian milk production is absorbed by their production6. These two cheeses are the biggest players of the hard cheese sector. This sector, in 2005, has registered a production of 2,007.4 Mio. € (wholesale value of non-ripened cheese) with an increase in quantity and value over the period 2005/2001 respectively by +3.9 % and +1.4 %.

The turnover of the entire market in 2005 is of 1.571,4 Mio. € in terms of wholesale price, while 2,750 Mio. € with regards to final price. The total production of GP and PR in 2006, is respectively of 158,243 and 117,410 tons with a value equal to 873,5 and 874,7 Mio. €.

The GP market is represented by 163 cheese factories in 2006 located in 5 regions and 32 provinces in the North of Italy.

Grana Padano Cheese Parmigiano Reggiano Cheese

Province and

Region

Nr. of Cheese

Producers

Cheese produced

(tons)Province

Nr. of Cheese

ProducersCheese

produced (tons)

Lombardy 82 107,976 Bologna 10 2,537

Bergamo 4 1,846 Mantova 33 12,606

Brescia 31 34,791 Modena 98 23,020

Cremona 11 25,316 Parma 203 42,782

Lodi 5 3,335 Reggio Emilia 122 36,465

Mantova 31 42,688 Total 466 117,410

Piedmont 7 4,154

Cuneo 7 2,469

Pavia 4 1,685

Emilia Romagna

26 18,746

Piacenza 26 18,746

Trentino 19 5,153

Trento 19 5,153

Veneto 29 22,213

Padova 4 6,446

Rovigo 1 528

Vicenza 12 10,321

Verona 12 4,918

Total 163 156,557

Table 2 Grana Padano (left) and Parmigiano Reggiano (right) : number of cheese producers and relative production (value in tons) per province and region. Source: Consorzio del Grana Padano and Consorzio

del Parmigiano Reggiano.

In terms of market value, the non-ripened Grana Padano, in 2005, is characterized by a production of 941,7 Mio. €.

The Parmigiano-Reggiano market is represented instead, by 466 cheese factories (in 2006) located in two regions and 5 provinces7 in the North of Italy.

In terms of market value, the 2005 non-ripened Parmigiano Reggiano market is characterized by a value of 939,9 Mio. €.

6 2007, R. Pieri and F. Del Bravo. Il mercato del Latte.7 Bologna, Mantova, Modena, Parma and Reggio Emilia.


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Winery Sector in Italy

The Italian wine sector in 2006 is represented by a production value of 5,917 Mio. €. The Italian wineries which produce wine in rural areas with high quality standards, commonly defined as Protected Designation of Origin, are 108.711 in 2007 with an increase of 17.4% with respect to 1990. They are respectively located as follows: North East 36%, Centre 24%, North West 23% and 17% in the South and islands. In addition, there are 1,100-1,200 of the so called industrial wine producers. The 100 main industrial producers represent about 30% of the wine market and 80% of the Protected Designation of Origin market8. The remaining production is constituted by many small companies, using the production and distribution structures of Consortia and Cooperatives, present in the whole National territory. The Italian winery market value in 2006 is of 3,516.7 Mio. € that includes also 604,7 Mio. € of the Spumante9

category.

Firm LocationTotal sales

Firm LocationTotal sales

Cavit Trentino 170 Casa Vinicola Caldirola Lombardy 25

Gruppo Italiano Vini Veneto 164 Spumanti Valdo Veneto 24

Ferdinando Giordano Piedmont 113 V.N.P. Valsa Nuova Perlino Piedmont 22

Marchesi Antinori Tuscany 100 Carpenè Malvolti (a) Veneto 21

Davide Campari Milano Lombardy 93 Terre da Vino Piedmont 20.6

Martini & Rossi Piedmont 90.5 Viticoltori Friulani La Delizia Friuli 19.8

Cantine Cooperative Riunite Emilia Romagna

79 Cantina sociale Cooperativa di Ponte di Piave

Piedmont 19

F.lli Gancia & C. Piedmont 77.5 Capetta I.VI.P. Piedmont 19

Santa Margherita (CONS) Veneto 72 Casa Girelli Trentino 19

Fratelli martini Secondo Luigi Piedmont 71 Cantina Valpolicella di Negrar Veneto 18

Enoitalia Veneto 69.99 Firriato Industria Vinicola Sicily 18

Nosio Trentino 65 Mionetto Veneto 18

Cantina Sociale Cooperativa di Soave

Veneto 63 Rocca delle Macie Tuscany 17.5

Soave Veneto 63 Gotto d’Oro Lazio 17.2

Marchesi De’ Frescobaldi (Cons) Tuscany 61.6 Cantina Produttori di Valdobbiadene

Piedmont 16.9

Ruffino Lombardy 60.5 La Versa-Viticoltori dal 1905 Piedmont 15.8

Banfi Tuscany 60 Tenuta di Donnafugata Sicily 15.5

Casa Vinicola Zonin Veneto 51 Santero F.lli & C.V.A.S.S. Piedmont 15.2

Masi Agricola Veneto 51 Cielo e Terra Veneto 15

Ferrari F.lli Lunelli Trentino 44.6 Togni Marche 14.4

Gruppo Coltiva Emilia Romagna

42.8 Mastroberardino Campania 14.2

Cantine Soldo Lombardy 40 Castelli del Grevepesa Tuscany 13.6

Moet Hennessy Italia Lombardy 40 Cantina Terre del Barola Piedmont 13.5

Pasqua Vigneti Cantine Veneto 39.9 Le Chiantigiane Tuscany 13.3

Guido Berlucchi & C. Lombardy 38.6 Tasca d’Almerita Sicily 13.3

La Gioiosa Veneto 38.2 Cantine Cavacchioli U. & Figli Emilia Romagna

13.2

Duca Di Salaparuta Sicily 38.1 Giavanni Bosca Tosti I.V.I. Piedmont 13

Casa Vinicola Sartori Veneto 35.6 Fazi Battaglia Lazio 12.5

Casa Vinicola Botter Carlo & C. Veneto 34.3 Barone Ricasoli Tuscany 11.3

Fratelli Bolla Veneto 34 Bosca Cora Piedmont 11

Cantina La Vis E Valle di Cembra Piedmont 33 Due Tigli Emilia Romagna

11

Caviro Emilia Romagna

31.8 Ruggeri & C. Veneto 8.5

MPS Tenimenti Fontanafredda e Chigi Saracini

31.4 Bersano Vini Piedmont 7.5

Ca’ Vendramin Veneto 29 Tenimenti Angelini Tuscany 7.5

Schenk Italia Trentino 27 Casa Vinicola Canella Veneto 6.3

8 Federvini source9 Spumante is the Italian term used for all types of sparkling wine.


http://en.wikipedia.org/wiki/Italian_language

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Cantine Settesoli Sicily 26.8 Agricoltori del Chianti Geografico Tuscany 5

Casa Vinicola Luigi Cecchi & Figli Tuscany 26.1 San Matteo Veneto 5

PR.I.V.I Emilia Romagna

26 Cantina Sociale Locorotondo Puglia 3

Table 3 Geographical distribution and total sales (Mio. €) of the main Italian wine producers, 2004 to 2006.

Breweries and Soft Drink Sector in Italy

The 2004 Italian brewery sector is mainly described by 17 breweries which together lead to a production value of 1.099,6 Mio. €10. The whole market value in 2004, is represented by 1,659.1 Mio. € (VAT excluded).

GroupN° of breweries

LocationProduction (Mio. Litres)

Birra Forst 1 Lagundo (BZ) 65.0

Birra Menabrea 1 Biella (VC) 10.2

Birra Peroni 3 Padova, Roma. Bari 410.0

Carlberg Italia 2Induno Olona (VA)

Ceccano (FR)140.0

Castello di Udine 1 San Giorgio Nogaro (UD) 68.0

Hausbrandt 1 Nervesa della Battaglia (TS) 1.9

Heineken Italia 6

Pedavena (BL) Massafra (TA)

Messina, Pollein (AO)

Assemini (CA)

Comun Nuovo (BG)

Catanzaro

588.7

Total 17

Table 4 Main Italian Breweries in 2005: location and production. Source: Databank.

ProducersMio

litresProducers

Mio litres

CONSERVE ITALIA (Conerpo) 300 COCA COLA 1.600

RAUCH ITALIA (Rauch Austria Group) 110 SANPELLEGRINO (Nestlé Group) 540

PARMALAT ITALIA (Bank controlling) 100 S.BENEDETTO (Zoppas Family) 460

LA DORIA & CONFRUIT (Ferraioli Family) 90 PEPSICO ITALIA 330

ZUEGG (Zuegg Family) 80 SOUMADOR (Leman Brothers) 320

FRUTTAGEL (Coop romagnole) 50 CAMPARI (Campari Group) 110

PFANNER ITALIA (Pfanner Austria Group) 40 FERRERO ITALIA (Ferrero Group) 110

PAGO ITALIA (Brau Union Austria) 30 Other producers 610

Other Producers 70

TOTAL soft and juice drinks 870 3,820

Table 5 Main producers of soft drinks (right) and Juice drinks (left) in Italy and relative production (2006). Source: Calculations of Bevitalia®BEVERFOOD on producers data and specialized journals.

The domestic brewery sector, over the period 2004/2000, has shown an increase in volume of production by only 0.6%. On the other hand, in terms of production value there has been an increase of 5.4% over the same period of time.

The Italian markets of soft drinks and juice drinks in 2006, are constituted respectively by 123 and 41 producers. In addition, the two markets are characterized by a turnover of 2,400 Mio € for soft drinks and 1,050 Mio € for juice drinks.

2. REPORT FOR SPAIN

10 Production value expressed as factory prices.


Figure 4 Commodities consumption from Agrofood Industry 1994-2002.

ITALY LABOR

AGROFOOD INDUSTRY IN SPAIN

General Information

The agrofood sector in Spain has a growing trend with an increase of the needs for commodities (raw materials) and energy resources. During the period 2000-2001, the needs for commodities decreased for the production (Fig. 4) although the net sales of products showed a constant growth (Fig. 3). In the same period, investments in material assets were kept constant, growing again from 2001 (Fig. 4).

According to a study realized on the Agrofood Industry from the Industrial Survey of Companies of the INE (Instituto Nacional de Estadísitca) in 2002, the agrofood sector has a significant importance in the set of the industry.

It supposes 17.19 % of the net sales of products, 20.41 % of the consumption of commodities, 13.73 % of the industrial employment, 12.54 % of the added value, 11.91 % of the expenses of personnel and 11.86 % of the investments in material assets (Fig. 6).


Net Sales (M€)

30000

40000

50000

60000

70000

80000

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

M€

Commodities consumption (M€)

25000

27000

29000

31000

33000

35000

37000

39000

1994 1995 1996 1997 1998 1999 2000 2001 2002

M€

Assets Investments (M€)

1000

1500

2000

2500

3000

3500

1994 1995 1996 1997 1998 1999 2000 2001 2002

M€

Figure 3 Net Sales from Agrofood Industry 1994-2005.

Figure 5 Assets investments from Agrofood Industry 1994-2002.

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Figure 6 Agrofood sector status in relation to the whole industry.

There are four regions with special importance in this industry: Catalonia, Andalusia, Castilla y Leon, and Valencia. Among these four regions, they add 53.7 % of the net sales of products, 55.24 % of the consumption of commodities, 52.83 % of the added value, 51.84 % of the employment, 53.53 % of the expenses of personnel and 49.44 % of the investment in material assets.

Companies and establishments of agrofood industry according to subsector

2004 2005Investments in material assets

(%)

Data % Data % 2004 2005

Meat 4,479 13.94% 4,469 14.03% 17% 17.25%

Fish 803 2.50% 808 2.54% 4.58% 4.01%

Fruits and vegetables 1,358 4.23% 1,382 4.34% 8.74% 7.91%

Oils 1,572 4.89% 1,579 4.96% 4.97% 4.05%

Dairy 1,664 5.18% 1,643 5.16% 8.41% 10.05%

Starch 793 2.47% 775 2.43% 2.50% 2.13%

Animal food 912 2.84% 911 2.86% 5.42% 5.57%

Other food (1) 15,506 48.27% 15,129 47.51% 17.51% 19.59%

Drinks (2) 5,037 15.68% 5,151 16.17% 30.76% 29.45%

Total 32,124 100.00% 31,847 100.00% 100% 100%

(1) Includes bread, pastry and cookies, sugar, cocoa, chocolate, confectionery

(2) Includes wines, beer or other alcoholic drinks. Waters and softdrinks

Table 6 Number of companies in Agrofood Sector 2004-2005.


Figure 7 Energy and lubricants costs from Agrofood Industry 1994-2002.

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The energy needs are difficult to evaluate in order to cover the expectations of this work and a major depth in analysis is needed to separate the needs for energy as the realized activity. The information obtained from the Ministerio de Agricultura (Fig. 7) is based on the economical costs of the whole productive cycle; nevertheless, it is possible to observe a constant increase in the energy needs, which might be associated with an

increase of the price of the fuel, increase of the activity or the repercussion of the increase of the oil price on other materials as fertilizers. In this stage of the project it is difficult to separate which energy needs are associated exclusively with the consumption of energy of the industrial process.


Federació de Cooperatives Agràries de Catalunya

Founded in 1983 representing the interests of the agrarian cooperatives and their associates as well as it provides advice and the necessary services that make a competitive business management possible. The FCAC represents 80% of the agrarian active cooperatives of Catalonia: 75,000 farmers and 200,000 inhabitants of rural regions. http://www.cooperativesagraries.coop/

Active collaborator of the project.

FIAB

The Spanish Food and Drink Industry Federation (FIAB) is an employers´ federation which brings together most of the food manufacturing companies. Nowadays, the subsectors which compose the Spanish food and Drink sector are organized in the organizations which are integrated in the federation. http://www.fiab.es/

Cerveceros de España

Founded in 1922, Brewers of Spain it is the association that represents most of beer manufacturers in Spain. Nowadays its partners include Heineken España, Mahou-San Miguel, Damm, Compañía Cervecera de Canarias, Hijos de Rivera and La Zaragozana, who produce the major part of the beer in Spain. http://www.cerveceros.org/

Federación Española del Vino

Spanish Wine Federation. Founded in 1978. It is the most representative private organization in sector of the Spanish wine. Counting with near 1.000 associate warehouses, directly well, well across the principal associations of regional or sectorial area. http://www.fev.es/

Wines from Spain

The Spanish Institute for Foreign Trade (Instituto Español de Comercio Exterior, ICEX) is the authorised governmental platform for the promotion of Spanish exports and Spanish companies' international growth. Wines from Spain is ICEX's branding for a wide range of promotional activities designed to inform consumers. http://www.winesfromspain.com


Energy and lubricants costs (M€)

0

200

400

600

800

1000

1200

1400

1600

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

M€

http://www.winesfromspain.com/

http://www.fev.es/

http://www.cerveceros.org/

http://www.fiab.es/

http://www.cooperativesagraries.coop/

Table 7 Production distribution according to product 2005.

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Anfabra

Spanish Soft Drinks Association. Founded in 1977, its primary role is to promote, represent and defend members' interests, supporting the increased acceptance, growth and development of soft drinks. It has 58 associates. http://www.anfabra.es

Fenil

The Spanish Dairy Federation was founded in 1977, as a non profit making association of companies producing consumer liquid milk, cheeses, powdered milk, yoghurts, butter, dairy desserts, etc. It includes around 80 companies of the sector, representing more than the 95% of the national dairy products. http://www.fenil.org

Dairy Sector in Spain

Companies

The dairy industry in Spain incorporates about 1.500 dairy firms that employ around 32,000 workers directly, representing 4.5% of all food industries in Spain.

Geographical distribution

Dairy industry is distributed throughout Spain, although the largest concentrations (percentage-wise) are really focused in 5 regions.

Dairy Quotas Production according to regions 2006/2007 period

Regions Number Tonnes

Andalucia 892 447,522

Aragon 103 86,637

Asturias 3,356 633,661

Baleares 235 87,571

Cantabria 2,108 468,100

Castilla-La Mancha 334 185,218

Castilla-Leon 2,580 806,254

Catalonia 892 575,086

Extremadura 159 35,389

Galicia 14,653 2,209,022

Madrid 102 73,027

Murcia 29 29,886

Navarra 282 185,823

Euskadi 610 219,470

Rioja 19 14,874

Valencia 31 41,420

Total 26,385 6,098,960

Table 6 Regional dairy quotas production 2006/2007.

Production

The sector consumes nearly 3,000 million € in raw materials.

Spanish milk yields are only 5% of the milk produced by the EU’s livestock. Despite this, the national industry’s production is above 10% of what the EU registers for products, such as milk for personal consumption and yoghurt, and it nearly registers a two digit growth for cheese making.

An annual average milk manufacturing estimated of 7 millions Tn from cow, sheep and goat. The sales represent


Production in 2005 Tonnes

Milk for consumption 3,677,400

concentrated milk 59,600

powder milk 17,500

Cream and feermented buttermilk 74,900

butter 54,500

cheese 309,000

Melted cheese 36,900

acidified and fermented milk 774,400

jellified milk 202,000

milk based beverages 417,700

Others 1,450,000

http://www.fenil.org/

http://www.anfabra.es/

Area (%)

49%

8%

7%

6%

6%

4%

4%

4%3%

3%2%2%2%Castilla-La Mancha

Extremadura

Valencia

Castilla-Leon

Catalonia

Murcia

Rioja

Aragon

Andalusia

Galicia

Navarre

Canary Islands

Madrid

Figure 8 Geographical distribution according to area in winery sector

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around 10% of the value of the sales of the Food Industry, which means 2 % of the whole of the Spanish Industry. Nevertheless, this quota will be decreased to 6 million for 2006/2007 period.

Value of market

Net sales amounted 6,000 million €, 12% of the whole food industry in Spain. The past few years have witnessed a strong concentration within the liquid milk sector, originating a number of large groups that have developed a diversification strategy towards other segments such as dairy products or cheese.

Others

National production represents 13% of the EU’s total for liquid milk and more than 23% for skimmed milk, being Spain the main market for the latter. Neither production nor consumption has experienced significant variations in the past few years.

The production of yoghurt in Spain has grown nearly 30% in the past five years, while in the EU it is up by 5%. After this strong growth, the sector is now facing an important deceleration with only a slight increase in terms of volume and an improvement of the product mix. Cheese made in Spain represents a bare 4.5% of the total volume of the EU. This is hence, a product with an important growth potential, especially since there are no quotas for goat and sheep’s milk, of which Spain is a relevant producer.

In 2003, close to 447,180 tonnes of milk and dairy products were exported, 91.5% of them bound for EU countries. The value of exports was above 486 million €. On the other hand, imports were 833,711 tonnes (1.6% up on the previous period) coming almost totally from EU member countries. Their value was above 1,073 million €.

Winery Sector in Spain

Com panies

In 2004, the last year available, there were 4,109 companies in the sector accounting for 12.9% of all agrofood companies. In 2005 more than 50 new winery enterprises were registered.

The leading companies in the sector with more than €100 million in sales are: J. García Carrión, S.A.; Grupo Freixenet, S.A.; Grupo Osborne S.A.; Arco Bodegas Unidas, S.A.; Codorniú, S.A.; Domecq Wines España, S.A. (Grupo Domecq Bodegas); Grupo Miguel Torres, S.A.; and Félix Solís, S.A.

However, small wine producers and cooperatives still co-exist with the large companies.

Geographical distribution

By regions, 51.8% of total wine production comes from Castilla-La Mancha, followed by Catalonia, Extremadura and the Valencia region. Rioja and Castilla-Leon are ranked fifth and sixth.

By hectares, the largest area belongs to Castilla-La Mancha (45.6%


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of all vines for wine production), followed by Extremadura (7.8%), the region of Valencia (6.6%), Castilla-Leon (5.8%), Catalonia (5.7%), Murcia (4%), Rioja (3.8%), Aragon (3.8%), Andalusia (3.2%), Galicia (2.9%), Navarre (2.2%), Canary Islands (1.6%) and Madrid (1.6%). The other regions account for lower percentages.

Production

Spain has nearly 1.2 million hectares under vine (97.4% is for wine). According to data from FEGA, the Spanish Agricultural Guarantee Fund, wine and must production in Spain rose to 44.36 million hectolitres in the 2006/07 season, of which more than 39 million were wine and 5 million were must.

Of the 39 million hectolitres of wine, 13.3 million correspond to quality wines with a denomination of origin, equivalent to 30% of the total wine production and 8% more than 2005/06. Table wines with a geographical indication and country wines represent 4.09 million hectolitres, a 60% increase over the previous year; while 21.7 million hectolitres are table wines without a geographical indication, which have increased by only 1.4%.

Wine production, including must, represents 2% of total final agricultural output and 3.3% of the value of all crop production.

In 2005 the wine industry employed 22,862 people, accounting for 5.99% of the total employed by the agrofood industry.

Value of market

Total sales for the leading 70 wine producing groups exceeded €3.0 billion with year on year growth of 3.8%. The value of sales by winemakers rose to €4.9 billion, equivalent to 6.45% of total sales for the sector.

Climatic zones

There aren’t specific areas classified by climatic areas. Vines are grown in all 17 of the country’s autonomous regions, mainly in Castilla-La Mancha, followed by Extremadura, Castilla-Leon, Valencia, Catalonia, Aragon, Murcia, Andalusia and Rioja.

Others

The main characteristic of this sector is the important process of modernization and renewal that it is currently undergoing. Since 2000, the total area subject to restructuring has exceeded 102,000 hectares, representing an investment of nearly €650 million.

There has been a significant investment in constructing new wineries, improving facilities and equipment. Investments and investment projects in progress to create and improve the production capacity of wine companies exceed €1.2 billion.

Breweries and Soft Drink Sector in Spain

Breweries Companies

Cerveceros de España is made up by 6 brewing groups and represent nearly all the beer production in Spain. Cerveceros de España is a member of the FIAB and chairs Ecovidrio, Ecological Company for the Recycling of Glass Containers, that is a non-profit association created to preserve the environment by reducing the volume and environmental impact of packaging waste and promote its recycling.

There are 21 production centres.


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Breweries Geographical distribution

Figure 9 Geographical distribution according to area in brewery sector.

Brewery Production

In 2003, the Spanish beer industry produced 30.7 million hectolitres, which was 10% up on 2002, due to factors such as the increased consumption per capita (6.5%) and the exports of beer produced in Spain (16%).

Spain is also the fourth producer of hops in the European Union, with 1,286,000 kg produced during 2003.

Brewery Value of market

Last year, a total of 29.7 million hectolitres of Spanish beer was sold, 2.9 million hectolitres more than in 2002. It supposed a turnover of 2,400 million € and contributed more than 850 million € to the State in excise duties and VAT, 10% more than in the previous year.

In 2003, the revenue of the Spanish brewery sector came to 2,400 million € and 350 million € were invested, 181 of which were allocated to improving production and R&D and to protecting the environment.

In 2003, the brewing industry in Spain generated around 7,500 direct jobs and 150,000 indirect jobs, with the latter being in sectors such as the on-trade, agriculture and food.


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Soft Drinks

In 2006 ANFABRA released a statistics report about the soft drinks sector, obtaining from its companies the information corresponding to 85 % of the production of the sector in 2005. Later, this information has been extrapolated to the whole of soft drinks industry in Spain. Nevertheless, the obtained information has scanty interest for this report and only relating to production in litres and without geographical distribution.

The total production of soft drinks with traditional flavours in 2005 was 4,900 million litres. If we also include isotonic drinks, energetic beverages and other minor categories, the total volume produced was over 5,000 million litres. These figures represent an increase of 2.5% compared with 2004, diminishing the past trends when there was an increase close to 7% between 2002-2003 period.

During 2003, 58% of the production was soft drinks of cola. Orange drinks represented 14% of the total, lemon ones above 8% and fizzy drinks (gaseosa) 6%.

The trend to diversify clearly marks the positive evolution of the sector. There is a considerable increase of non-sparkling soft drinks, sugar-free and with new flavours and ingredients.


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3. REPORT FOR GREECE

AGROFOOD INDUSTRY IN GREECE

General Information

Since the ancient times, Greece used to treat its agricultural products in order to preserve them. Production of yogurt and cheese is recorded by Omerus, while caramelization of fruits (ancient caramels) was known. Wine production and “Simposia”, the gathering of people to drink wine and discus about politics or social events were also much known. It is thus normal for Greece to have a big agricultural production and industry. The Greek food industry is about 2% of the total Greek business sector, earning about 4.6% of the national economy. From the food sector, Wine, Breweries, Dairy and Soft Drinks industries account for about 11%, but with 60% of the food industry turnover (11,000m€). The next two diagrams, present the Greek food industry distribution and their turnover.

Figure 10 Greek food industries Figure 11 Greek Food Industries turnover

In general, the Greek food industry the last years shows an almost constant small growth. This is seen in the next diagram that shows the increase of production since 2003.

Figure 12 Greek food industry production variations since 2003 (using 2000 as base). Source:ESYE.


Greek Food Industries

Other; 11452; 89%

Brew ery; 17; 0%

Wine; 449; 3%Dairy; 893; 7%

Water and Soft Drinks; 108; 1%

Greek Food Industries Turnover (in m€)

Dairy; 1789.9; 32%

Wine; 364.26; 6%

Brew ery; 396.04; 7%

Other; 2291.08; 40%

Water and Soft Drinks; 825.78;

15%

Distribution of Agrofood Industry in Greece

Northen Aegean; 406; 3%

Western Greece; 1165; 9%

Western Machedonia; 458; 4%

Eperus; 549; 4%

Thessalia; 1217; 9%

Ionian Islands; 490; 4%Central Macedonia; 2587; 21%

Crete; 1273; 10%

South Aegean; 550; 4%

Peloponesse; 1556; 12%

Central Greece; 1009; 8%

Unknow n; 446; 3%

Attika; 298; 2%

Eastern Machedonia & Thrace; 915; 7%

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This diagram also shows the seasonality of the food industry production that reaches a peak in the 3rd quarter of each year.

As far as the investment concerns, in 2007 there was a drop of investment in modernization of the production by 4.3%, following two years with investment increase, but this is expected to change in near future with the increase of fuel prices and CO2 trading.

Since Greece is mainly an agricultural country, it is normal for the food industry to be distributed all over Greece. The main (and largest) industries though are concentrated in specific areas like Attika, Macedonia, Crete and Pelloponesse. The rest are a big number of local small producers that despite their local profile produce many worldwide recognized products.


In Greece, the biggest association in the food industry is the “Federation of Hellenic Food Industries” (SEVT). Almost 80% of the food industry is member of the SEVT, including the dairy, soft drinks and breweries. SEVT has been active in EU projects, and is currently participating in 3 FP6 and FP7 projects.

Two other important federations are the “Federation of Hellenic Dairy Industry” (SEV-GAP) and the “Federation of Hellenic Soft Drink Industry”.

SEV-GAP was founded in 1982. SEVGAP’s aim is to promote the positions and interests of the Greek Dairy Industries, on a national, E.U, and international level, as well as to represent these positions in Greece and abroad. SEVGAP represents its members in National and E.U Organizations and Task Groups and participates actively, as an official member, in the most important decision centers for the future of the sector as:

The Board of the National Dairy Committee, which is a member of the International Dairy Federation (I.D.F)

The Board of Directors of the Hellenic Dairy Organization

The European Dairy Association (E.D.A) and as a National Dairy Federation, in the Board and Committees formed.

SEVGAP also participates in Committees, Task Groups in Meetings and Seminars organized on a national or E.U. level, for the promotion of issues concerning the dairy section.

Both these federations are members of SEVT.

In the field of Wineries, there are two major associations, the “Federation of Hellenic Wineries” and the “Association of Hellenic Wineries” as well as many smaller local associations.

Dairy Sector in Greece


Figure 13 Geographical distribution of Greek food industries

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The Greek dairy industry is one of the most important and developed industries. It represents about 7% of the total food industry with about 32% of the food industry turnover. In total, there are 893 industries producing milk, yogurt, cheese, ice-cream and chocolates. It is indicative of the high dairy production, that the local milk produced in Greece is not sufficient to cover the local production, leading to import of milk from other countries. Most of the big companies have a parallel production of milk, yogurt and a variety of cheeses, but there are also many smaller companies producing individual products. These are mainly local cheese producers, producing Protected Designation of Origin (PDO) cheeses. Greece has 20 PDO cheeses, with the most known been Feta, Kaseri, Graviera and Metsovone. Milk and cheese represent about 60% of the dairy production.

Figure 14 Dairy industries in Greece Figure 15 Greek dairy industries turnover

As it can be seen on the next diagrams, in general the dairy industry is almost equally distributed within Greece. The largest companies though are located in Attika, Macedonia and Thessalia. These are companies producing almost all the dairy products; this is why they have the largest turnover.

Geographical Distribution of Dairy Industries

Attika; 88; 10%




Eperus; 48; 5%

Thessalia; 122; 14%Ionian Islands; 24; 3%

Central Macedonia; 129; 14%

Crete; 88; 10%




Unknown; 29; 3%Eastern Machedonia &

Thrace; 50; 6%

Figure 16 Geographical distribution of Greek food industries


Greek Dairy Industry Turnover (inM€)

Milk and Cheese; 1632.66Icecream; 154.83

Chocolate; 785.65

Dairy Industry in Greece

Milk and Cheese; 786; 59%

Icecream; 107; 8%

Chocolate; 445; 33%

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Geographical Distribution of Dairy Industry (according to turnover in M€)

Crete; 24.61

South Aegean; 10.1

Peloponesse; 42.53

Central Greece; 19.45

Western Machedonia; 13

Western Greece; 68.23

Northen Aegean; 18.42Eperus; 101.2

Thessalia; 211.01

Ionian Islands; 6.63

Central Macedonia; 384.25

Unknown; 7.22

Eastern Machedonia & Thrace; 60.26

Attika; 822.99

Figure 17 Geographical turnover of Greek food industries

Winery Sector in Greece

Like milk, wine has been an important part of Greek culture for over 4000 years as the numerous archeological discoveries throughout Greece have revealed. The ancient Greeks knew well the nutritional value of wine as it became an inseparable part of their daily regimen. Wine also played and important role in the evolution of the local economy. In recent years, the Greek wine industry has undergone enormous improvement with serious investments in modern wine making technology. The new generation of native winemakers is being trained in the best wine schools around the world and their efforts are paying off as Greek wines continue to receive the highest awards in international competitions. What makes Greek wine so unique are the more than 300 indigenous grape varieties grown, some of which have been cultivated since ancient times. All these varieties are regional having as a result the distribution of wine producers all over Greece. Two main production regions are Peloponese and Attika with many varieties which comprises about half of the Greek wine industry. Other famous production areas exist as well, like Santorini Island with several worldwide recognized wines, but due to their limited production, they do not account as big wine production sites. In total there are about 450 official wine producers in Greece. As far as production concerns, the areas with the highest production are Macedonia, Western Greece and Attika.


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Geographical Distribution of Wine Industries



Eperus; 6; 1%

Thessalia; 15; 3%

Ionian Islands; 15; 3%


Crete; 26; 6%



Attika; 92; 21%



Unknown; 9; 2%Eastern Machedonia &

Thrace; 11; 2%

Figure 18 Geographical distribution of Greek wine industries

Geographical Distribution of Wine Industry (according to turnover in M€)

Crete; 4.48

South Aegean; 12.95

Peloponesse; 26.68

Central Greece; 12.99

Attika; 69.92

Eastern Machedonia & Thrace; 2.6

Unknown; 0.08

Central Macedonia; 107.14

Ionian Islands; 4.18

Thessalia; 14.9Eperus; 6.13

Northen Aegean; 19.87

Western Greece; 80.3

Western Machedonia; 2.04

Figure 19 Geographical turnover distribution of Greek wine industries

Breweries and Soft Drink Sector in Greece


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The Greek drinks industry consists of wineries by 51% and of breweries and soft drink industries by 15%. The breweries and soft drink sector has approximately 140 companies, 17 of which are breweries producing beer and 13 of which produce sider. Despite the small amount of companies, the market share of these industries is much higher, representing 21.5% of the drink industry turnover and 62% of the total food industry turnover. This can be seen in the next diagram where the turnover of the soft drinks, breweries and wineries turnover is visualized compared with the rest of the Greek food industry.

Greek Drink Industry Turnover (in m€)

Wineries; 364.26; 6%

Breweries; 396.04; 7%

Soft Drings; 825.78; 15%

Other Food Industries;

4080.98; 72%

Figure 20 Greek drinks industry turnover

As with the wineries, soft drink industries and breweries are almost equally distributed through out the Greek continent. The most concentrated areas are the agricultural areas like Central Macedonia and Crete.

Soft Drink and Breweries Geographical Distribution in Greece

Attika; 17; 12%




Eperus; 2; 1%

Thessalia; 9; 7%

Ionian Islands; 4; 3%


Crete; 29; 21%

South Aegean; 7; 5%

Peloponesse; 10; 7%


Unknown; 5; 4%

Eastern Machedonia & Thrace; 8; 6%

Figure 21 Geographical distributions of Greek soft drinks industries and breweries


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4. REPORT FOR PORTUGAL

AGROFOOD INDUSTRY IN PORTUGAL

General Information

The Agrofood industry is the biggest Portuguese industry with a Business Volume of 11.300 million €, representing 16% of total Industry and 9% of the GDP. It is constituted by 8,500 companies and has 105.000 workers. Except for 2002, the alimentary industry has been growing annually.

Throughout the last years this sector has been undertaking continuous research and innovation activities, reacting to the new necessities and expectations of the consumers and society.

The majority of the Agrofood companies are Small-Medium Enterprises. Although the companies with more than 20 workers represent only the 11%, they generate 88% of the Business Volume and use 2/3 of the total of workers.

The Gross Value Added (GVA) of this industry represents 21% of the value of the production, while the EU average value is 23%.


General

AICEP

A benchmark agency for developing a competitive business environment that contributes towards the international expansion of Portuguese companies.

ANCIPA

Associação Nacional de Comerciantes e Industriais de Produtos Alimentares – The National Association of Sellers and Manufactures of Foodstuffs) was founded in 1975, replacing the former Grémio Nacional dos Industriais de Confeitaria, founded in 1939.

Its most recent studies were approved in the Assembly of May 27th of 1999 and published in the Bulletin of Work and Employment, 1st Series, nº 31, of 22/8/1999.

Its aim is the study and defence of the interests of the Associate Companies.Winery

Instituto da Vinha e do Vinho

The Instituto da Vinha e do Vinho was created by Law nº 304/86 of September 22nd, replacing the former Junta Nacional do Vinho and its creation had as a main goal to adequate the existing corporative organization to the particular principles and rules of the common organization of the market (OCM).

IVV IP’s mission is to coordinate and control the institutional organization of the wine sector, to audit the quality certification system, to accompany the communitarian policy and to prepare the rules for its application, as well as participate in the coordination and supervision of the promotion of wine products. The entity of contact in European Union assures the functioning and presides to the OIV National Commission, through its President.

VINIPORTUGAL

Created in 1997, ViniPortugal is a trade association whose aim is to promote Portuguese wines, brandies and vinegars on the domestic and target international markets.

ViniPortugal provides strategic support to the Portuguese wine sector, bringing together organizations representing trade (ANCEVE and ACIBEV), production

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(FENAVI and FEVIPOR), cooperative wineries (FENADEGAS), distillers (AND), farmers (CAP), demarcated regions (ANDOVI) and government bodies (IVV).

Our promotional activity is financed by a variable sum made from payments by producers to the Institute of Vine and Wine (IVV) for certifying their wines, brandies and vinegar.

Instituto dos Vinhos do Douro e do Porto, IVDP

The IVP, by merging with the CIRDD and incorporating the latter’s responsibilities, staff and assets, was transformed into the Port and Douro Wines Institute (IVDP), an interprofessional public institute in which the boundary between its public and private roles is assured by the way that the respective responsibilities of the Administration and the Interprofessional Council have been allocated.

Dairy

ANIL

ANIL (Associação Nacional dos Industriais de Lacticínios) congregates the most important companies of transformation of milk and its derivatives to operate in Portugal, being recognized as the legitimate representative of the national industry of lacticínios.

Breweries and Soft Drink

ANIRSF

ANIRSF, Associação Nacional dos Industriais de Refrigerantes e Sumos de Frutos (Portuguese association of the Soft drinks and fruit juices industrials), is a sector association, established in the terms of the employer' associations law, that represents the companies dedicated to the production and packing of soft drinks, fruit juices and nectars in national territory.

ANIRSF, in compliance with its statutes, may also represent companies responsible for the launching of soft drinks, fruit juices and nectars in the Portuguese market. But, this must be the main activity of these companies and they must do it in an extended form through multiple channels of distribution.

Established in 1975, ANIRSF succeeded to the Grémio Nacional dos Industriais de Águas, Refrigerantes e Sumos de Frutos (National Corporation of the Industrials of Waters, Soft Drinks and Fruit Juices), founded in 1963.

APCV

The Associação Portuguesa dos Produtores de Cerveja is a non-profit association, founded in 1986, which represents the companies that are involved in the production and/or filling of beer, in national territory. Objectives:

- To be the voice of the Indústria Cervejeira Nacional in Portugal, in the European Union and in international organizations and, upon request, to give support on policies and legislation that affects the production, marketing and sale of beer.

- To increment and strengthen the sustained production of beer.

- To guarantee the right to be competitive and innovative to Indústria Cervejeira Portuguesa.

- To promote the responsibility of the sector regarding Environment, Food Safety, Health & Nutrition and Commercial Communication.

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Dairy Sector in Portugal

Nowadays representing around 11.5% of the national agricultural production, the national dairy sector has registered an amazing performance in the period after joining the EC, which resulted in an increase offer of milk and its by-products and in a general improvement of the quality of raw materials and transformed products.

The specialization of productive and industrial structures realized the construction of a real national agro-industrial rank, with emphasis on the significant role played by cooperatives in the consolidation and strengthening of it. The recent creation of a laboratorial structure of national scope is also evidence of the increasing companies’ cooperation and of all the agents present in the mentioned rank.

Despite the positive evolution registered in the last few years, the Dairy sector has some weaknesses, some of them of intern nature, such as the environment issue and other issues that are the consequence of the concentration and globalization process in general.

It is worth noticing that the national production is currently at the level of the established quota, which makes it particularly difficult to perform any significant deviation in the industrial production profile, despite the deficit of supply in some products. Therefore, expansion beyond national borders should equally be defined with the objective of diversifying production and markets and as a source of raw materials.

Number of companies, sales and geographical distribution

District Companies % Sales Workers

Angra do Heroísmo 4 4.10% 103,543,729 414

Aveiro 6 6.20% 84,427,449 227

Beja 5 5.20% 2,099,992 27

Braga 2 2.10% 12,065,947 64

Bragança 1 1.00% 380,000 7

Castelo Branco 5 5.20% 6,484,385 80

Coimbra 6 6.20% 15,047,078 100

Évora 15 15.50% 2,228,896 27

Faro 0 0.00% 0 0

Funchal 1 1.00% 8,892,670 90

Guarda 17 17.50% 73,755,635 603

Horta 2 2.10% 8,315,873 108

Leiria 1 1.00% 960,044 20

Lisboa 9 9.30% 318,303,385 1,165

Ponta Delgada 4 4.10% 187,242,735 1,071

Portalegre 8 8.20% 19,900,417 137

Porto 6 6.20% 715,458,190 1,857

Santarém 1 1.00% 325,333 10

Setúbal 1 1.00% 460,000 10

Viana do Castelo 0 0.00% 0 0

Vila Real 0 0.00% 0 0

Viseu 3 3.10% 11,924,574 80

Total 97 100% 1,571,816,332 6,097

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Winery Sector in Portugal

Most Portuguese wines reach a good average quality, but they are seldom comparable with the fine wines of either France or Germany. However, there are a few private selected brands that actually produce quite fine wine reserved for private consumption that never reaches the general public. The Portuguese production of over 10,000,000 hectolitres places it as the seventh greatest producer of wine in the world.

Number of companies, sales and geographical distribution


Angra do Heroísmo 1 0.50% 69,865 0

Aveiro 15 7.90% 26,267,350 258

Beja 4 2.10% 6,154,927 23

Braga 2 1.00% 269,189 16

Bragança 4 2.10% 2,982,598 8

Castelo Branco 2 1.00% 4,029,400 52

Coimbra 4 2.10% 6,281,191 56

Évora 9 4.70% 52,492,075 298

Faro 3 1.60% 2,554,445 42

Funchal 3 1.60% 5,187,246 42

Guarda 9 4.70% 14,239,030 101

Horta 1 0.50% 918,416 8

Leiria 2 1.00% 487,809 4

Lisboa 18 9.40% 106,036,834 650

Ponta Delgada 1 0.50% 3,781,072 14

Portalegre 2 1.00% 679,348 13

Porto 47 24.60% 495,502,733 1,866

Santarém 12 6.30% 38,957,148 267

Setúbal 5 2.60% 16,299,370 177

Viana do Castelo 6 3.10% 19,803,946 111

Vila Real 22 11.50% 56,878,875 342

Viseu 19 9.90% 25,472,021 163

Total 191 100% 885,344,888 4,511

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Evolution of Total Production (hl)

REGIÃO VITI-VINÍ COLA VITI-VINI CULTURAL REGION

Campanha

2005/2006 2004/2005 2003/2004 2002/2003 2001/2002 2000/2001

Minho 939,564 987,715 843,175 835,745 1,446,497 880,865

Trás-os-Montes 1,999,663 1,871,415 1,942,806 1,636,364 2,210,461 1,715,186

Douro 1,743,865 1,645,627 1,726,461 1,412,142 1,956,731 1,459,865

Other regions of Trás-os-Montes 255,798 225,787 216,345 224,223 253,730 255,321

Beiras 1,353,938 1,196,325 1,211,920 1,102,113 1,390,412 1,202,146

Dão 480,491 371,229 438,502 314,559 651,066 400,493

Bairrada 409,379 374,406 310,789 370,957 292,526 316,447

Other regions of Beiras 464,068 450,689 462,629 416,597 446,820 485,206

Ribatejo 685,319 845,425 883,672 833,643 592,467 744,062

Estremadura 1,177,088 1,294,856 1,125,300 1,234,546 1,162,184 1,305,665

Terras do Sado 338,204 373,125 426,611 347,621 262,324 329,404

Alentejo 693,364 825,709 817,176 594,135 646,422 434,173

Algarve 27,955 24,107 30,962 20,231 14,723 13,817

Madeira 42,656 41,213 48,627 51,084 49,106 62,429

Açores 8,493 21,339 9,563 21,305 14,832 21,996

Total 7,266,245 7,481,228 7,339,811 6,676,787 7,789,427 6,709,743

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

2000000

2200000

Region

hl

TOTAL

QWPSR

REGIONAL WINE

TABLE WINE

TOTAL 939564 1999663 1743865 255798 1353938 480491 409379 464068 685319 1177088 338204 693364 27955 42656 8493

QWPSR 904843 1397414 1382775 14639 464529 308553 90974 65002 68886 65558 94711 343673 11796 35720 598

REGIONAL WINE 26895 125874 104940 20934 246917 51209 81123 114585 187013 311060 162376 345899 8882 0 1250

TABLE WINE 7826 476375 256150 220225 642492 120729 237282 284481 429420 800470 81116 3793 7278 6936 6645

MinhoTrás-os-Montes

Douro

Restant

es Beiras

Dão

Bairrad

a

Restant

es Ribatejo

Estremadura

Terras do

SadoAlentejo Algarve Madeira Açores

Figure 22 Production by Viti-vini cultural Region.

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Breweries and Soft Drink Sector in Portugal

Brewing in Portugal was long dominated by two companies - Unicer and Centralcer. They were created after the 1974 revolution when the brewing industry was nationalised, but they were both privatised in the 90’s. Nowadays, they control more than 90% of the Portuguese beer market.

The economic impact of the brewing sector can be expressed as follows:

Portuguese breweries employ about 2,000 workers (FTE).

Because of goods and services bought in supplying sectors, additional indirect employment is generated (around 7,000 employees).

In the Portuguese on-trade some 111,083 employees can be attributed to the sales of beer. In off-trade around 1,809 individuals owe their jobs to beer sales.

The total impact of the brewing sector in terms of employment can thus be estimated to be up to 122,291 employees.

Portuguese tax revenues from the beer sector are approximately 84 million € in excise, 626 million € in VAT and 164 million € in direct personal taxes paid by workers. The total tax revenues are around 874 million €.11

Number of companies, sales and geographical distribution (Breweries)


Angra do Heroísmo 0 0,00% 0 0

Aveiro 0 0,00% 0 0

Beja 0 0,00% 0 0

Braga 0 0,00% 0 0

Bragança 0 0,00% 0 0

Castelo Branco 0 0,00% 0 0

Coimbra 0 0,00% 0 0

Évora 0 0,00% 0 0

Faro 0 0,00% 0 0

Funchal 1 20,00% 40,601,882 319

Guarda 0 0,00% 0 0

Horta 0 0,00% 0 0

Leiria 0 0,00% 0 0

Lisboa 1 20,00% 289,435,919 716

Ponta Delgada 1 20,00% 6,000,000 99

Portalegre 0 0,00% 0 0

Porto 1 20,00% 143,856,634 452

Santarém 1 20,00% 9,000,000 240

Setúbal 0 0,00% 0 0

Viana do Castelo 0 0,00% 0 0

Vila Real 0 0,00% 0 0

Viseu 0 0,00% 0 0

Total 5 100% 488,894,435 1,826

11 Taken from “THE CONTRIBUTION MADE BY BEERTO THE EUROPEAN ECONOMY” a study developed by

Ernst & Young Netherlands

PORTUGAL INOVA

Number of companies, sales and geographical distribution(Soft Drinks)


Angra do Heroísmo 0 0,00% 0 0

Aveiro 5 45,50% 3,562,456 71

Beja 0 0,00% 0 0

Braga 0 0,00% 0 0

Bragança 0 0,00% 0 0

Castelo Branco 0 0,00% 0 0

Coimbra 0 0,00% 0 0

Évora 0 0,00% 0 0

Faro 1 9,10% 682,015 8

Funchal 0 0,00% 0 0

Guarda 0 0,00% 0 0

Horta 0 0,00% 0 0

Leiria 0 0,00% 0 0

Lisboa 1 9,10% 6,650,843 37

Ponta Delgada 0 0,00% 0 0

Portalegre 0 0,00% 0 0

Porto 1 9,10% 751,982 18

Santarém 1 9,10% 28,494,029 114

Setúbal 2 18,20% 174,769,740 529

Viana do Castelo 0 0,00% 0 0

Vila Real 0 0,00% 0 0

Viseu 0 0,00% 0 0

Total 11 100% 214,911,065 777

Production by product (Millions of litre)

2004 2005 2006 (e)

Total 1,059.30 1,025.80 1,044.01

Soft Drinks 826.1 808.6 822.21

Energetic and for sportspeople 6.5 6.6 7.2

Ice Tea/Coffee 97.8 104.2 110.9

Fruit juices and nectars 113.4 106.4 103.7

Concentrated and syrup (2) 15.5 15.6 15.9

Population (Millions) 10,551 10,550 10,600

Consumption per person 418.56 418.57 416.95

(e) Estimated

(1) Concentrated, dilution ratio 1 : 8 litre

Sources: ANIRSF; CANADIAN

Millions of € Business Value National Export

Bottled water 197,573 192,011 5,562

Soft Drinks 527,708 505,838 21,870

Fruit juices and nectars 112,282 91,493 20,789

Total 837,563 789,342 48,221

Food Industry 9,635,058 8,445,671 1,189,387

Soft Drinks, Juices, nectars and Bottled water Vs % Food Industry 8.7% 9.3% 4.1%

FRANCE AIGUASOL

5. REPORT FOR FRANCE

AGROFOOD INDUSTRY IN FRANCE

General Information

In France, the activities and turnover of the agro-food industries stagnated in 2003. Although the index of industrial AFI output for the sector as a whole remained virtually constant (+0.2%), the results in the individual sectors were very mixed. Due to the heat wave, the beverages and fruit juice sectors achieved by far the best results (+2.2% and +9.6% respectively).

Unlike the situation in the other industrial sectors, the AFI's continued to create jobs, but at a very slow rate. The number of wage earners increased by 900 in the sector as a whole, i.e. +0.2%.

The prospects for 2004 are fairly grey, since consumption stagnated towards the end of the year with no sign of recovery.

There was a slight increase in the turnover achieved by these firms (+1.1%). Exports stagnated (+0.2%), with very poor results in the meat sector (-4.2%); there was a very slight decrease in the number of persons employed (so it was actually the crafts sector that was more concerned in business start-ups). The most worrying figures were those for investments, which decreased in all sectors except in the dairy industry and in the fruit and vegetable processing sector, where several major operations were observed. The overall result was -4%, better than the result achieved in the rest of the industry (-8%) but still a long way from the figures achieved in previous years, when the AFI's were one of the most dynamic industrial sectors.

Trade in agricultural commodities and agri-foodstuffs continued at the same level as in 2002, whereas it had progressed steadily in previous years. Exports remained constant, with a fairly marked upward trend in the first quarter compared to the same period the previous year; they then suffered the effects of the drop in production from the summer onwards.

There has been a very slight downswing in imports, so that, all in all, the balance grew very slightly to €10.1 billion compared to €9.9 billion in 2002. Once again, the agricultural and agro-food sector’s share in the country's trade is much greater than its contribution to production as a whole: it is the most positive item in the trade balance.

It is always the same products which contribute to this positive balance, beverages, wines and spirits, and cereals accounting for the major share. Paradoxically, there was a marked growth in cereal exports this year (+ €240 million), and the positive balance grew by €277 million. This figure is of course to be explained mainly by the good results achieved in the first 6 months (strong demand and stocks from 2002), but it must be noted that the early harvest and crop quality in 2003 also meant that products could be exported at high prices.

The situation in the beverages sector was more mixed, exports remaining at the same level with the same balance as the figure recorded in 2002. Wine constituted the bulk of these exports (5,8 billion); although the volume and value of champagne continued to grow (+5.5%), the downward trend in the export of other wines of registered designation of origin, which began in 1999, continued. Another sector which traditionally shows a large surplus, the sugar and sugar product sector, also registered a sharp decline this year (-7% in value).

FRANCE AIGUASOL


Association Terre et vins

Terre et Vins du Monde gathers 400 wineyards in AOC. They are independent producers of wine (vine-growers and negotiators), concerned by the prospect of the introduction of GMOs (plants and micro-organisms) within their profession.

ADEME

Industrial and commercial public agency, under the joint supervision of French Ministries for Ecology, Sustainable Development and Spatial Planning (MEDAD) and for Higher Education and Research, whose mission is to encourage, supervise, coordinate, facilitate and undertake operations with the aim of protecting the environment and managing energy.

Dairy Sector in France

Currently, the dairy sector in France is characterised by instability. Despite the help from the French government, which launched a strategic plan to modernise the national dairy industry back in 2004, and has so far paid €28m out of the state purse to compensate producers who have gone bankrupt, the sector is facing significant problems.

Namely, 6% of the industries stopped their services last year and average milk production per business rose to 232,000 litres. The market share of milk production held by independent producers has fallen from around 60% to 38% in the last decade.

The trend is another example of how commodity price cuts, as part of the European Union's (EU) Common Agricultural Policy reform, as well as the greater cost pressures are changing the shape of Europe's dairy industry. France has not been immune to this pressure, despite being the largest beneficiary of European agricultural subsidies and housing Danone and Lactalis, two of Europe's largest dairy firms.

Last year Lactalis, which recently formed a joint venture with Nestlé and owns the well-known President and Société brands, called for France's industry to agree fixed prices for dairy products, in order to cope with the unstable markets and to insulate against cuts to EU export subsidies.

France had the second-highest average farmgate milk price in the EU in 2004, at almost €28 per 100kg, according to European statistics office Eurostat.

Dairy products production (thousand tonnes)

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2003 2004 2005 2006

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Figure 23 Dairy products production in France

FRANCE AIGUASOL

Winery Sector in France

The well known French wine sector accounts for the bigger production of wine in the whole world, with 59 million hectolitres in 2005.

Moreover, inside the country, winery is one of the biggest agrofood sectors, moving more than 15,000 million € every year.

As much as the sector is really big, almost half the production is consumed inside France, since the French are the first wine consumer per inhabitant (almost 56 litres per inhabitant every year). The production of wine, with the mentioned 59 million hectolitres means a production of almost 100 litres per inhabitant every year.

As for economic data, France has more than 140,000 wine exploitations, employing more than 240,000 people. As it can be observed by data comparison, most of the exploitations have a familiar size, accounting only the family head as the worker in the company.

The territory covered by the vine is approximately 1.72% of continental France, representing 3.25% of agricultural surfaces.

The different wine zones in France are split into what is known as AOC (Appel d’Origine Contrôlé). Figure 24 shows the different AOCs in France and their spatial distribution.

Figure 24 Different AOCs in France.

Breweries and Soft Drink Sector in France

BreweriesAs for France, it is the fifth European beer producer with a yearly production of 16,8 millions of hectoliters (2004), out of which it exports a 10%. The brassing sector generates more than 2 milliards of euros and more than 4500 workers.Most of the production takes place in Alsace, Lorraine, Nord-Pas de Calais and in Bretagne.

Despite it is not a huge market and the strong competition of the wine sector in France, more than 300 different beers are produced in French land. It must be also noted that in the 20th century, more than 4500 brassieres existed in France, of which 1500 were placed in the region of Nord-Pas de Calais.

FRANCE AIGUASOL

However, as for consumption, France is one of the smallest beer consumers in Europe, with an average consumption of 33,7 litres/inhabitant·year

Soft drinksThe French market for soft drinks has increased quite a lot its sales in the last years (much more in volume than in actual value), in all the segments of the market, except from the drinks based on tea.The big actors in this expansion are : the development of “light” or sugar reduced drinks, the diversification in the packaging and the savours, as well as a marketing based in “natural-based” products.

Therefore, the “light” colas represent a 22% of the colas (20% in 1997). For the fruit fizzy drinks, the light part has increased from a 7% in 2003 to a 15% in 2006.

The total value of the sector is around 3.232,8 M€, with an exportation value of 11,7%.The sector consist mainly of big corporations, like Coca Cola (USA) , Danone (France), Nestlé (Suisse), Orangina (France), Pepsico (USA) or Unilever (NL). For certain productions, like lemon juice, there are small and medium enterprises. In overseas departments (DOM), the market is constituted by local SMEs.

The production in 2006 was 3,560 milliards of litres, split according to the following way:

• colas : 54%• fruit drinks : 24%• ice teas : 8%• lemon juice : 6%• tonics and bitters : 2%• flavour water : 6%

sahc project - european commission · 2014-08-11 · the dairy sector is problematic and the market...

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