safe kids 2008 recap
DESCRIPTION
Recap of the 2008 Clear Channel Broadcasting Safe Kids Fair.TRANSCRIPT
Monday, September 21, 2009
January 11th & 12th 2008South Towne Exposition Center
10:00 AM to 7:00 PM
Zero Fatalities Safe Kids Fair
2008 Event Recap
Monday, September 21, 2009
Zero Fatalities Safe Kids Fair
2008 Event Recap
Event Marketing
Radio | Television | Internet | Print
Monday, September 21, 2009
Radio
• 1,392 Promotional Announcements
• On-air and streaming commercials
• Campaign ran from 10/1/07 - 1/12/08
• Sample commercials:
Streaming Affidavit #: 60522, 60525, 60528, 60530, 60535, 59967, 59970, 59975, 59986 (Total: 665)Radio Affidavit #: 60521, 601523, 60524, 60526, 60527, 60529, 60534, 59969, 59971, 59972, 59973, 59974, 59985 (Total: 727)
Monday, September 21, 2009
Television
• 65 Commercial Announcements on ABC 4
• :10, :15, & :30-second commercials
• Campaign ran from 12/1/07 - 1/12/08
• Sample commercials on CD
Monday, September 21, 2009
Television
• ABC 4: Good Morning Utah
• 2 announcements during local entertainment headlines (12/27 & 1/2)
• 6AM News: 2 live shots with Christiana Brady (1/11)
• Live interview with Zero Fatalities by Christiana Brady (1/11)
• ABC 4: Good Things Utah
• “Table Talk” (12/11, 12/27, 1/7, 1/10, 1/11)
• Live shot with Christiana Brady (1/11)
• Good Things Utah Playdate (1/11)
Monday, September 21, 2009
Television
• ABC 4: Local News
• 5:30PM News: Angie Larsen live report/package (1/11)
• 10PM News: Repeat of Angie’s earlier report (1/11)
• 5:30PM News: Editorial featuring the event (1/12)
• KUTV 2: Evening News (1/11)
• Fox 13: Evening News (1/11)
• KSL 5: Evening News (1/11)
Monday, September 21, 2009
Internet
• SafeKidsFair.com
• Custom web page accessable from all Clear Channel Radio station websites: KZHT, KJMY, KOSY, KNRS, KODJ, KTMY
• Live dates: 10/1/07 - 1/12/08
• Banner and tile ads running in all positions on all Clear Channel Radio station websites, linking to SafeKidsFair.com
• 20,234,313 web impressions
Monday, September 21, 2009
Internet• Internet Ads, Email Blasts & E-Calendar Listings
• Clear Channel Radio: KZHT, KJMY, KOSY, KNRS, KODJ, KTMY
• ABC 4: Homepage and Good Things Utah
• Today’s Mama & Utah Mama’s Club Members
• Safe Kids Coalition
• GoCityKids.com
• Utah.com
• SaltLakeCityEvents.net
Monday, September 21, 2009
Internet
• Samples:
Monday, September 21, 2009
• Newspaper: Deseret Morning News• December 28th• January 2nd• January 4th• January 9th
• Magazine: Healthy Utah• December & January Issues
JANUARY 11-12South Towne Expo Center
www.SafeKidsFair.com
FREE Bike Helmets for
first 150 Kids
on Saturday!
FREE Utah Mama’s Handbook
for first 150 Families
on Friday!
FREE TICKETS available at the following locations:
Monday, September 21, 2009
• Posters: Distributed to Key Sponsors (The Maytag Store and Dan’s Maytag, Check City, Rumbi Island Grill, Utah Central Credit Union, Salt Lake Area Schools, and Safe Kids Coalition members). Posters were printed in English and Spanish.
Monday, September 21, 2009
• Flyers: Distributed at Trick Or Treat Street and Clear Channel Radio station remotes. Also provided to Salt Lake Area Schools and Safe Kids Coalition members.
Monday, September 21, 2009
• Tickets: Free tickets were available at Dan’s Maytag, Check City, Rumbi Island Grill, Utah Central Credit Union. Additional tickets were given to many Salt Lake area schools courtesty of the Safe Kids Coalition.
Monday, September 21, 2009
On Site
• Bags: 5,000 branded bags were stuffed with informational #yers and coupons provided by sponsors.
• Activity Books: 5,000 activity books (featuring safety lessons and sponsor information) were distributed to attendees.
• Signage: Themed signage transormed the South Towne Expo Center into an interactive “Safetyville” complete with roadways and manhole covers.
Monday, September 21, 2009
Photography by Stacy Marie Photographywww.stacymariephotography.com
Event Photos
Monday, September 21, 2009
Photography by Stacy Marie Photographywww.stacymariephotography.com
Event Photos
Monday, September 21, 2009
Photography by Stacy Marie Photographywww.stacymariephotography.com
Event Photos
Monday, September 21, 2009
Photography by Stacy Marie Photographywww.stacymariephotography.com
Event Photos
Monday, September 21, 2009
Thank You
Participants in the Zero Fatalities Safe Kids Fair joined forces to increase awareness within our community to help keep our children safe.
The 2-day fair provided an atmosphere which encouraged children and parents to participate in educational activities and spend time learning
from the many on-site vendors and sponsors.
We want to thank Zero Fatalities for all the effort and support provided that made the 2008 Zero Fatalities Safe Kids Fair a success!
Monday, September 21, 2009