sådan mestrer du metoderne til digital produktinnovation

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DESIGN

IN

LOVE

WITH

TECHNOLOGY

SÅDAN MESTRER DU METODERNE TIL DIGITAL PRODUKT-INNOVATION

LOUISE W. KLINKER, HEAD OF STRATEGY & UX

MERETE BOKÆR PETERSEN, VISUAL FACILITATOR

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GOOD MORNING

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Louise W. Klinker

Head of Strategy & UX

Merete Bokær Petersen

Visual Facilitator

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DESIGN THINKING


WE ARE EXPERIENCING A GAP

V V

BUSINESS

STRATEGY

IT

IMPLEMENTATION

HYPOTHESIS DRIVEN

EXECUTION


PROTOTYPES BECOMES OUR

VEHICLE FOR INSIGHT

HYPOTHESIS DRIVEN

EXECUTION

CUSTOMER CENTRIC DEVELOPMENT

VALUE PROPOSITION DESIGN

MINIMUM VIABLE PRODUCTS

PROTOTYPING

DESIGN SPRINT

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INNOVATION THROUGH DESIGN

THINKING

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IN ESSENCE WE BUILD AN ‘IS

THIS A GOOD IDEA?’- MACHINE

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Validated ideas

Processes

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…AND TANGIBILITY IS KEY

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BUSINESS SKETCHING

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WARM UP!


”Sketch your shoe”

30 sec


STOP AND SHOW THE SKETCH TO YOUR

NEIGHBOUR

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DOES THIS COMMUNICATE A

SHOE?

CLIENT - PROJECT


”Business Sketching is not art.

It is communication”


VALUE PROPOSITION DESIGN

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FRAMEWORK

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VALUE PROPOSITION CANVAS

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CHALLENGE

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Things your customer is trying to get done in their work or life.

JOBS TO BE DONE

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Things your

customer is

trying to get

done in their

work or life.

Jobs to

Be done

Pains

Gains

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Anything, that annoys your customers before, during and after trying to get a job done

PAINS

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Things your

customer is

trying to get

done in their

work or life.

Jobs to

Be done

Pains

Gains

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Gains are benefits, results and characteristics, that customers require or desire

GAINS

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Things your

customer is

trying to get

done in their

work or life.

Jobs to

Be done

Pains

Gains

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List all the products and

services your value

proposition is built around

PRODUCTS & SERVICES

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Products

& services

Pain relievers

Gain creators

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Describe how your products and

services create value by

killing customer pains

PAIN RELIEVERS

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Products

& services

Pain relievers

Gain creators

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Describe how your products and

services create value by

creating customer gains

GAIN CREATORS

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Products

& services

Pain relievers

Gain creators

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NOW DEVELOP SOLUTIONS TO

TEST THE “FIT”

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UNDERSTANDING AND IDENTIFYING

THE PROBLEM AREAS

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HOW MIGHT WE…

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SKETCH SOLUTIONS

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PUTTING IN MORE DETAILS

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STORYBOARD ON PAPER BEFORE MAKING A PROTOTYPE.

STITCH THE SKETCHES TOGETHER TO TEST FLOW

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PROTOTYPE – QUICK AND DIRTY…

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...BUT GOOD ENOUGH TO BE

SHOWN TO USERS

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TEST FOR FIT

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FIT

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DEEP DIVE

THE POST-IT RULES

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POST-IT DO’S AND DON’TS

CLIENT - PROJECT

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SIMPLE PICTURES SUPPORTS

THE MESSAGE = FAST DECODING

CLIENT - PROJECT

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THE GOOD NEWS IS THAT

EVERYBODY CAN LEARN HOW TO

SKETCH

CLIENT - PROJECT

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VISUAL ALPHABET - IF YOU

CAN SKETCH THESE SIMPLE

SHAPES YOU CAN SKETCH

EVERYTHING

CLIENT - PROJECT

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BY DECONSTRUCTING THE

COFFEE CUP YOU CAN EASILY

SEE THE SIMPLE SHAPES IT IS

MADE OF

CLIENT - PROJECT


HOW DO YOU SKETCH A

IDEA?

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EXAMPLE OF A IDEA SKETCHED

CLIENT - PROJECT

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CREATE YOUR OWN SYMBOL

LIBRARY YOU CAN PULL FROM

CLIENT - PROJECT

IDEA MONEY

GROWTH BONUS

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EXAMPLE OF A SYMBOL LIBRARY

CLIENT - PROJECT

IDEA MONEY

GROWTH BONUS

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DEEP DIVE LET´S ”HOW MIGHT WE…?”

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“SKETCH A WATCH”

30 SEC

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DOES THE WATCH LOOK

SOMETHING LIKE THIS

CLIENT - PROJECT


“HOW MIGHT WE DESIGN A

WAY OF KEEPING

TRACK OF TIME?”

1 MIN

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OTHER WAYS OF KEEPING TRACK

OF TIME

CLIENT - PROJECT


DESIGN SPRINT


Design sprint is a proven process

to solve big problems and test

new ideas in just 5 days


5 DAY DESIGN SPRINT

TESTPROTOTYPEDECIDESKETCHMAP

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PROJECT ROOM

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75% OF CUSTOMERS NEVER

ACCEPT THEIR HEARING AIDS

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THE HEARING AID ITSELF IS A FANTASTIC PRODUCT…

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…BUT THE CUSTOMER ARE ON THEIR

OWN AFTER RECEIVING THEM

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WHO OF YOU HAS A BAD HABIT?

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THIS IS THE REAL PROBLEM

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ACCEPTING AND GETTING USED TO

HEARING AIDS IS BEHAVIOURAL CHANGE

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HOW MIGHT WE CREATE A SUPERIOR

ONBOARDING EXPERIENCE?

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MAP

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DEFINING LONG TERM GOALS

AND SPRINT QUESTIONS

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MAPPING CUSTOMER JOURNEY

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ITERATING THE CUSTOMER

JOURNEY AND SELECTING FOCUS

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ITERATING THE CUSTOMER

JOURNEY

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ASK THE EXPERT

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HOW MIGHT WE…

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SKETCH

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SCREENING COMPETITORS AND

LOOKING FOR INSPIRATION

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CREATING SOLUTION SKETCHES

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DECIDE

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SPEED PRESENTATION AND

CRITIQUING

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DOTMOCRACY

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DECIDERS SELECTING THE

FINAL IDEAS

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TRANSFORMING IDEAS INTO A

STORYBOARD FOR THE PROTOTYPE

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ITERATION ON THE STORYBOARD

TURNING IT INTO A FLOW FOR

THE APP

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‘ASK THE EXPERT’ AND UPDATE

STORYBOARD

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PROTOTYPE

PROTOTYPING

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WORKING HEADS DOWN ON THE

PROTOTYPE

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TEST

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The ReSound Earbuddy is an

onboarding app that helps the

customer:

• Feel normal and OK

• Unlearn bad habits (coping

mechanisms)

• Track progress

• Stay motivated

• Take part in social activities

• Set goals

• Reach goals

• Track emotions

• Share experiences

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PROTOTYPE

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DEEP DIVE

HOW TO SKETCH EMOTIONS &

EMPATHY

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LETS MAKE A

FACE MATRIX

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LETS MAKE A FACE MATRIX

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EMOTIONS GIVES LIFE AND

EMPATHY TO YOUR SKETCH

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QUESTIONS?

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MERETE BOKÆR PETERSEN

VISUAL FACILITATOR

[email protected]

+45 7025 1508

THANKS

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LOUISE W. KLINKER

HEAD OF STRATEGY & UX

[email protected]

+45 7025 1508