sachplakat or object poster lucien bernhard hans rudi erdt ludwig hohlwein posters that used often a...
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Sachplakat or Object Poster
Lucien BernhardHans Rudi ErdtLudwig Hohlwein
Posters that used often a single large image of an object: nothingMetaphorical, very objective andstraight-forward
Rejecting as antiquated the oftenelaborate sentimentality of Victorianadvertising. I saw beauty in the very products of the machine age!
1905–1918(WWI- 1914-1918)
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Sachplakat Lucien BernhardPriester matches 1905
Often a strong pairing of a bold singular image and a name.
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Lucien BernhardStiller 1912
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Lucien Bernhard
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Lucien Bernhard
An earlier age might have felt it necessary to depict the power of a spark plug by showing some mythic allegorical figure handing fire to down from Olympus. In the new
objectivity, the spark plug itself is a thing of beauty.
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Hans Rudi Erdt 1911
Lost and found contour, Asymmetrical balance Elegant simplicity
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Hans Rudi Erdt
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Hans Rudi Erdt
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Ludwig Hohlwein
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Ludwig Hohlwein
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What does the term “Sachplakat” mean?
How was this style different from the prevailing Art Nouveau Posters? Why was this appealing to clients of poster-advertising.
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Art Nouveau: Sachplakat
Allegorical Objective
Complex Simple
Decadence Purity
Often relaxed High-energy
Natural Industrial
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Michael Schwab: contemporary poster designer http://www.michaelschwab.com/store.html
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DADA Tristam TsaraFrancis PicabiaRaoul HausmannKurt Schwitters
Dada was a response to WW1
Embraced chance
Simultaneity and Absurdity
Also associated with Marcel Duchamp
Rejected making art: cultivated performance, ready-mades, collage.
1916–1923
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Dada Exhibition poster at the Centre Pompidou in Paris 2006
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Prospectus for Club Dada printed in 1918 shows the Dadists’ creative use of typography and their desire to shock
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Raoul Hausman
Dada Kino, 1920
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Raoul Hausman
Tatlin at Home, 1920
Raoul Hausman
Assemblage (1920)
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Ckurt Schwitters: Merzwerk (short for “Kommerz”
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Hannah Hoch: photocollage
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Question:
What would a yard sale sign look like designed by a DADA designer?
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David Carson1990s
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Ed Fella 1990s
Rejects aesthetics Cranbrook faculty