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8/2/2019 Sachin Yadav Front Pages

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A

PROJECT REPORT

ON

BUYING BEHAVIOR OF CUSTOMERS IN

BIG BAZAAR

Submitted towards partial fulfillment of requirements for award of

BACHELOR OF BUSINESS ADMINISTRATION(BATCH-2009-12)

Supervised By Submitted By

Prof. SANJANA AGARWAL SACHIN YADAV

(Faculty Guide) BBA VIth Sem

Roll No: 8422692

JAIPURIA INSTITUTESECTOR 14 C, VASUNDHARA, GHAZIABAD, 201012


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CERTIFICATE

This to certify That Mr. Sachin Yadav, Roll No. 8423617, has preceded under my supervision

her Research Project Report on BUYING BEHAVIOR OF CUSTOMERS IN BIG BAZAAR

The work embodies in this report is original and is of the standard expected of anBBA student and has not been submitted in part or full to this or any other

university for the award of any degree or diploma. She has completed all

requirements of guidelines for Research project Report and the work is fit

evaluation.

SIGNATURE OF SUPERVISOR /GUIDE

NAME: MR. AMIT GUPTA

DESIGNATION: Sales Managers


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PREFACE

As a student of management, its a great pleasure to undergo project work training. In our BBA

program in JAIPURIA INSTITUTE, Ghaziabad, we are required to take the project, as it is a part

of our curriculum. Therefore, it is great pleasure to complete my project in one of the best public

organizations in India, BUYING BEHAVIOUR OF CUSTOMERS IN BIG BAZAAR,

Sahibabad, Ghaziabad. It was really an enriching experience for me.

The project report contains brief information about BUYING BEHAVIOUR OF CUSTOMERS

IN BIG BAZAAR and detailed analysis about CONSUMER PERCEPCATATION which has

been conducted by me in this organization. I have tried my best to prepare this report as accurate

as possible in an unbiased manner.


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ACKNOWLEDGEMENT

A Project is never the sole product of a person whose name has appeared on the cover. Even the

best effort may not prove successful without proper guidance. For a good project one needs

proper time, energy, efforts, patience, and knowledge. But without any guidance it remains

unsuccessful. I have done this project Study of Buying behavior of Customers in Big

Bazaarwith the best of my ability and hope that it will serve its purpose. To be or not to be is

not anything which matters, how to be thankful is what really matters

It was really a great learning experience and I am really thankful to MR. AMIT GUPTA (Sales

Managers), who not only helped me in the successful completion of this report but also spread

his precious and valuable time in expanding my knowledge base.

I wish to acknowledge my gratitude towards Jaipuria Institute of Management Studies,

Ghaziabad my friends and all those persons who are responsible for the successful completion of

this project.


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DECLARATION

This project has been accomplished in the partial fulfillment of the BBA course. This project is

subjected to the BUYING BEHAVIOR OF CUSTOMERS IN BIG BAZAAR ". I would

like to thank all the persons who have given their precious ideas, support and guidance in

completing this project.

I, hereby, declare that all the data used in this project are collected by myself and I have put my

sincere efforts in completing this project.

SACHIN YADAV

.


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TABLE OF CONTENTS

Contents Page No.

Introduction 1-53

Profile of the organization

Profile of the Study

Literature Review 54-56

Objectives of the study 57

Research Methodology 58-59

Period and area of the study

Sampling Design and procedure

Data Collection

Analytical tools

Research design

Results & Discussions 60-88

Limitations of the study 89

Recommendations 90

Conclusion 91-92

Bibliography 93-94

Annexure 95-99

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