sabre mobile webinar
TRANSCRIPT
![Page 1: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/1.jpg)
Mobile WebinarHow Mobile Technologies Impact TravelersApril 18th, 2011
Will Pinnell, Director of Mobile Strategy
![Page 2: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/2.jpg)
Sabre Red Value Suite
Sabre Red Efficiency Suite
Sabre Red Service Suite
AirCar HotelRailLeisureTravel Policy Optimization
Customer ProfilesWeb and Mobile Traveler SecurityCommunity
Workflow ManagementPost Booking AutomationPrivate Fare IntegrationBusiness IntelligenceDeveloper ToolsConsulting
Sabre Red Revenue Suite
Supplier OptimizationRevenue IntegrityMarketing Services
Drive customer loyalty Power business performance
great value
great service
morerevenue
moreefficiency
![Page 3: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/3.jpg)
1. The Environment:• Trends• Changing Demographics• App Evolution
2. Sabre Holdings & Mobile Group: Overview • Our Thoughts on Mobility• External Factors• Our Approach
3. 5 Emerging Mobile Trends: Our Response1. Smartphones Proliferate2. Mobile Commerce Goes Mainstream3. Text Taking Off4. Expanding to Tablets5. Social & Location-Based
4. 10 Tenants: Building World-Class Mobile Services5. Case Study: GetThere Mobile Shop & Book
Agenda
![Page 4: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/4.jpg)
The Environment
![Page 5: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/5.jpg)
People and their mobile phones do really funny things…
![Page 6: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/6.jpg)
They take pictures of nearly everything…
Image Source: Ben Miller (213) 447-7719
![Page 7: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/7.jpg)
http://www.flickr.com/photos/the_colmans/498188691/sizes/z/in/photostream/
They try to use them everywhere…
![Page 8: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/8.jpg)
They are used for everything including reporting criminal activity…
![Page 9: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/9.jpg)
In-flight entertainment
http:// http://allweirdnews.com/wp-content/uploads/2008/12/barf-bag.jpg
![Page 10: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/10.jpg)
Of course, they even play games
![Page 11: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/11.jpg)
Image Source: http://scopeblog.stanford.edu/teens_talking_cellphone.jpg
But also keep us from doing some things…
Like talking to each other…
![Page 12: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/12.jpg)
And driving well…Image Source hcireflections.wordpress.com/
![Page 13: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/13.jpg)
Source: www.puremobile.com/comunityblog/
Of course, not all businesses think highly of cell phones…
![Page 14: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/14.jpg)
• Investment firm Morgan Stanley predicts that more consumers will access the Internet by mobile devices than PCs within 5 years.
• North American mobile Web consumption increased 110% in 2009 to represent 1.3% of all Web Pageviews with 450 million mobile Internet users worldwide (IDC)
• 61% of the world population carries a mobile phone and 71% of US frequent business travelers carry smartphones
Gartner predicts this will happen in 3 years.
No Denying the Trends
By 2014, over 3 billion of the world's adult population will be able to transact electronically via mobile or Internet technology with a 90% mobile penetration rate and 6.5 billion mobile connections
Source: Gartner
So what do we have…a Transaction Highway
![Page 15: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/15.jpg)
15
SmartphonesAre Everywhere…
1.6 Billion Smartphones in the World
by 2013
That’s nearly 1 smartphone in
the hands of every fifth
person in the world…
![Page 16: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/16.jpg)
We Think Most Travelers…
Still require a personal touch
![Page 17: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/17.jpg)
However Shopping is shifting…
![Page 18: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/18.jpg)
Travelers (and customers in general) are becoming increasingly comfortable purchasing anything on their mobile phone
![Page 19: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/19.jpg)
In fact, the next (& current) generation of shoppers will expect it…
![Page 20: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/20.jpg)
What is your business doing to address this growing shift to mobility and commerce?
![Page 21: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/21.jpg)
How would your travelers rate your current mobile shopping experience?
![Page 22: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/22.jpg)
68% of shoppers are frustrated with the experiences that retailers provide on a mobile phone.
![Page 23: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/23.jpg)
They have hundreds of phones…
![Page 24: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/24.jpg)
And expect you to deliver what they need from 24 hours a day from it…
![Page 25: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/25.jpg)
Information Consumption has Shifted…
-Source: The Joy of Tech by Nitrozac & Snaggy
![Page 26: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/26.jpg)
The group has a tremendous amount of buying power with social media technology integrated into their lives:
• Born from mid 70s to late 90s
• Half are over 20
• Diverse - fewer than 2/3 white
• 25% raised in a single household
• 75% having working moms
Gen Y: 84 Million Strong
![Page 27: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/27.jpg)
QUESTION: How many text messages do teens send and receives each month?
ANSWER: 2,272 (over 80 per day)
Gen Y: 84 Million Strong
QUESTION: Who spends more money on a daily basis - Baby Boomer or GenY?
ANSWER: GenY - Average working teen has more discretionary spending power ($550) per month than parents and by 2015 the most of any group
![Page 28: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/28.jpg)
The Travel App Evolution: Tens of Thousands of Choices
![Page 29: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/29.jpg)
Travel Extras
![Page 30: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/30.jpg)
30
Itineraries
![Page 31: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/31.jpg)
Messaging & Communication Platforms
![Page 32: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/32.jpg)
And of course, Transactions with Shopping & Booking…
With Policy & Company Preferences Applied…
![Page 33: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/33.jpg)
Travel Extras Itineraries Messaging Transactions Platforms with Shop & Book
The Travel App Evolution
![Page 34: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/34.jpg)
0
50
100
150
200
250
300
350
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Air
Car
Hotel
Vacations
A Leading OTA: AP Window Bookings
KEY TAKEAWAYS
• Hotel: 19% of bookings happen same day54% of bookings happen within 1 day of travel71% of bookings happen within 1 week of travel
• Air: 6% of bookings happen same day11% of bookings happen within 1 day of travel27% of bookings happen within 3 days of travel50% of bookings happen within 1 week of travel
• Car: 10% of bookings happen same day47% of bookings happen within 1 day of travel76% of bookings happen within 1 week of travel
Confidential
![Page 35: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/35.jpg)
Sabre Holdings & The Mobile Group:Overview
![Page 36: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/36.jpg)
Our Company…
![Page 37: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/37.jpg)
Our Company…
We exist to connect people with the world’s greatest travel possibilities
![Page 38: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/38.jpg)
Sabre has been voted as the #1 global distribution system (GDS) in the world for 12 consecutive years
Connected Travel Agencies
![Page 39: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/39.jpg)
We have nearly unrivaled processing power…
peak transactions per second
Source = Facebook Stats, NASDAQ Press Room, and http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
Facebook = 30 billion pieces of content shared per month = 11,500 per second
Google=34,000, NASDAQ = 64,000
![Page 40: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/40.jpg)
Image Source: http://data.x-plane.com/images/Runway.jpg
With just GetThere®, last year we processed…
in travel transactions online
$9 billion
![Page 41: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/41.jpg)
Technology for the world’s leading corporations…
![Page 42: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/42.jpg)
Fares and Revenue Management
CrewManagement
Dining andCabin Services
Sabre Airline Solutions
Solutions atthe Airport
AirlineReservations
Providing Technology for over 200 Airlines…
![Page 43: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/43.jpg)
But this is how most travelers know us today…
![Page 44: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/44.jpg)
Travelocity TripCase
GetThere Mobile
SabreSonic Web for Mobile
Sabre Virtually There
Today, Sabre travelers can share itineraries and photos, check weather
and traffic, view maps and city guides, and book flights and hotels. The global portfolio
of 10 mobile applications is available in multiple languages and accessed by over 10M
travelers each year in over 100 countries.
Sabre Holdings launched its first mobile services in
2004 to help fulfill its mission of connecting
people with the world's greatest travel possibilities.
Sabre’s Market Leadership
![Page 45: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/45.jpg)
Paper plasticor
The Environment
![Page 46: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/46.jpg)
WEB MOBILEor
The Environment
Offline or
![Page 47: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/47.jpg)
Mobile VC Investment Was A Massive $6.1B In 2010.
Google, Intel Led The Way
Apple iTravel continues to file patents: Cruise Lines
With External Factors
Rob Torres – Google
Mobile will overtake desktop in 2012 or 2013
Mobile: $20M in 2008 jumped to $200M in 2010 Of the $200M, $80M is hotel
Jane Butler - Google Industry Director for Travel
• 1200% increase in travel search from mobile
phones in the last year (compared to 3000% on the Web)
Eye for Travel: Fall 2010 Conference
More than 40 percent of all Twitter posts
now originate via mobile phone, up from 25 percent a year ago
Apple surpasses 10B downloads in
less than 3 years
![Page 48: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/48.jpg)
Most people who understand travel don’t understand mobility
And only some realize the importance (right now).
Let’s Face It…
![Page 49: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/49.jpg)
Our Mission
1. Create state of the art mobile applications derived from common and available product and enterprise services.
2. Utilize best practices and consistent infrastructure in design, development and testing.
3. Ensure ubiquity in solution and device independence.
![Page 50: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/50.jpg)
Mobile Services Overview2
01
12
01
0
1st Half 2nd Half
![Page 51: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/51.jpg)
Decentralize
• UI Development:• Mobile web browser
• WebKit
• Native application
• Services (if BU specific)
Centralize
• Application Testing:• Device
• Simulators
• QA Testing
• User Experience:• Design Guidelines
• Best Practices
• Technical Consulting:• Programming Methods
• Technical Strategy
• Services (when common)
These are the services that Sabre Travel Network is building that we’re
deploying throughout the organization today and can deploy
more broadly in in 2012
Our Approach to Mobile Services
![Page 52: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/52.jpg)
Sabre Conducted Travel Survey
2011 Results to be Published in
2007 & 2009
Q22009 Results
![Page 53: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/53.jpg)
The Roles We Play
1. Enterprise Mobile Services
2. Enterprise Messaging Services
3. Enterprise Mobile Consultative Services
Mobile Check-In, Mobile Seat Maps, Shop & Book for Hotels, Air, etc.
Email, Fax, Global Text Messaging, IVR, Social Media Push
Design Expertise, Testing Infrastructure, Marketplace Awareness
![Page 54: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/54.jpg)
5 Emerging Mobile Trends:Sabre’s Response
![Page 55: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/55.jpg)
5 Mobile Trends…
![Page 56: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/56.jpg)
It used to be all about the iPhone…but Google CEO Eric Schmidt is now shipping 400k Android devices dailySource: AndroidSpin & Andy Rubin (Twitter re: 300k in Dec)
![Page 57: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/57.jpg)
0
1
2
3
4
Cars PCs Telephones Credit Cards TVs Mobile Phones
0.8B0.9B
1.38B 1.4B1.5B
3.3B
Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html
Moving to 5 billion within the next 3 years…
Global Devices Shipping
46%
54%
Feature Phones
SmartPhones
Source: Nielsen
Mobile Web Users
> 1 Billion
Smartphones Proliferate
#1trend
![Page 58: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/58.jpg)
Mobile...
26%
Source: ComScore Jan 2011
US Android Market Share Shift
From Nov 2009 to Dec 20102% to…
RIM46%
33%
Android Rockets to the Top
![Page 59: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/59.jpg)
Sabre Virtually There Mobile Grows…
4
8
12
16
Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
x 1
00
00
0 Grew from 2M to 12.5M page views in 2010
Unique Visitors
2011 Goal18.5M
Jan
uar
y 2
01
1
![Page 60: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/60.jpg)
With Configurability & A New Look
Live & Available Now
Q1iPhone
46%
RIM34%
Symbian8%
Android12%
HTML 5.0 Capable =67%
![Page 61: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/61.jpg)
Travelocity: Windows Phone 7
Launched
Q4
![Page 62: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/62.jpg)
Market Fragmentation
![Page 63: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/63.jpg)
![Page 64: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/64.jpg)
FIREFOX SAFARI CHROME OPERA IE
Video Yes Yes Yes
Canvas Yes Yes Yes Yes
SVG Yes Yes Yes Yes
WebGL
AppCache Yes Yes
GeoLocation Yes Yes
Workers Yes Yes Yes
Web Sockets
Web Storage Yes
Q2 2009
Source: 2010 Google IO Convention
The Promise of HTML 5.0 is Finally Arriving…
![Page 65: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/65.jpg)
FIREFOX SAFARI CHROME OPERA IE
Video Yes Yes Yes Yes Yes
Canvas Yes Yes Yes Yes
SVG Yes Yes Yes Yes Yes
WebGL Yes Yes Yes Yes
AppCache Yes Yes Yes Yes
GeoLocation Yes Yes Yes Yes
Workers Yes Yes Yes Yes
Web Sockets Yes Yes Yes Yes
Web Storage Yes Yes Yes Yes Yes
Source: 2010 Google IO Convention
Q4 2010 Graceful Degradation v. Progressive Enhancements
The Promise of HTML 5.0 is Finally Arriving…
![Page 66: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/66.jpg)
Mobile shoppers are expected to spend $119 billion globally on goods and services in 2015, up from $12 billion in 2009Source: ABI Research
m-Commerce trend#2
Travel in 2010:
$180MSource: Phocuswright
![Page 67: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/67.jpg)
Mobile Shop & Book for Hotels
Q1
Service Launched Last Year & Launching with
GetThere
![Page 68: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/68.jpg)
GetThere Prepared to Launch
![Page 69: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/69.jpg)
Mobile Shop & Book for Flights
Service Launchingin GetThere
Q3
![Page 70: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/70.jpg)
SabreSonic Web Mobile
Service Timing
2011
![Page 71: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/71.jpg)
Texting Taken Off…Teens send over
textS PER2820 Month
trend#3
Text Messag
ing36%
IM29%
Email16%
GEN-Y
![Page 72: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/72.jpg)
U.S. wireless consumers now send more than 5 billion text messages per day and 260 million picture and multimedia messages per day (a 300% growth from last year).Source: Taptu
Just in the United States…
![Page 73: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/73.jpg)
Enterprise Messaging Platform (EMS)
Enterprise Messaging Platform (EMS)
Text Messages Sent Globally Every Day
26B
![Page 74: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/74.jpg)
Configurable by Agents in
Q2
Configurable by Travelers Today
With a New Agency Offering
![Page 75: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/75.jpg)
Expanding to Tablets trend#4
17M iPads
Shipped in 2010
![Page 76: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/76.jpg)
Source: iPads: Morgan StanlyImage Source: NY Dailyhttp://assets.nydailynews.com/img/2010/01/28/alg_ipad3.jpg
In fact, tablets are changing the way we think about mobility with yet another form factor…
![Page 77: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/77.jpg)
Concept: Agency Dashboard
![Page 78: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/78.jpg)
Concept: Field Guide
![Page 79: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/79.jpg)
Concept: Traveal (Discounted Hotels & Attractions)
![Page 80: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/80.jpg)
Concept: Field Guide
![Page 81: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/81.jpg)
Concept: Landmark Guide
![Page 82: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/82.jpg)
Location-Based & Social trend#5
![Page 83: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/83.jpg)
A Shining Example: Foursquare
2010: 3400% Growth in Check-Ins with 381M
![Page 84: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/84.jpg)
Sharing Trips: Social Media on Sabre Virtually There
Launched in
Q1
![Page 85: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/85.jpg)
Launching in
Q2
Flight Explorer: Tracking & Sharing (AS)
![Page 86: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/86.jpg)
Virtual Concierge: SHS
![Page 87: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/87.jpg)
Concept: Reverberate: Share Experiences
![Page 88: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/88.jpg)
10 Tenants:Building World-Class Mobile Services
![Page 89: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/89.jpg)
- Image Source: http://www.flickr.com/photos/ducdigital/3011652637/
So what does it take to be a Market Leader in Mobile Services?
![Page 90: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/90.jpg)
-Source: Image from Dennis Flood
Understand the Complexityof the Mobile Marketplace, Browsers, and Application Environments
#
![Page 91: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/91.jpg)
Find out how and if customers purchasing on their mobile phones are regional or global
#
![Page 92: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/92.jpg)
Recognize Different Types of Customers and the Phones they Carry to tailor products specifically for them
#
![Page 93: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/93.jpg)
Keep an eye on future technology trends including augmented reality, location-based services and mobile couponing…
#
![Page 94: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/94.jpg)
Recognize the changing demographics of customers…
#
![Page 95: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/95.jpg)
Understand how Customers Like to Hear from you…
#
![Page 96: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/96.jpg)
Start with a plan and a whiteboard to outline your objectives…
#
![Page 97: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/97.jpg)
Actually Watch Customers Use Your Mobile Applications…
#
![Page 98: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/98.jpg)
But most importantly, partner with technology leaders and companies you trust…
#
![Page 99: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/99.jpg)
Do what it takes to invest and lead the pack to build world class mobile products and services.
#
![Page 100: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/100.jpg)
Source: Jeremy Johnson, UX Expert
![Page 101: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/101.jpg)
Source: Jeremy Johnson, UX Expert
![Page 102: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/102.jpg)
Comprehensive Plan
Market Awareness
Asset Awareness
Iterate
We look at our product plans to understand where mobility makes sense…
![Page 103: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/103.jpg)
Rely on Sabre for expertise in building mobile applications and experiences.
![Page 104: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/104.jpg)
GetThere:Case Study: Mobile Shop & Book
![Page 105: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/105.jpg)
GetThere Mobile provides free, immediate
access to your trip information from your
mobile device
GetThere Mobile’s New Look!
Key Benefits include:
• Shop & book new hotel reservations within company policy & preferences
• View hotel results from a list or map view
• No configuration necessary.
• Access current and past-date trips
• Flight departure and arrival status
• Online Check-in for more than 60 carriers
• One click call to travel agency
• Secure, Single Sign-On (SSO) supported Works on iPhone, Android, Blackberry 4.6 and
other phones with HTML 5 capable browsers
![Page 106: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/106.jpg)
GetThere Mobile’s New Look!Heuristic Review
![Page 107: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/107.jpg)
Heuristic Review
GetThere Mobile’s New Look!
![Page 108: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/108.jpg)
108
Heuristic Review
GetThere Mobile’s New Look!
![Page 109: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/109.jpg)
Hotel Shopping and Booking
109
![Page 110: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/110.jpg)
Confidential 110
GetThere Mobile
![Page 111: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/111.jpg)
Confidential 111
GetThere Mobile
![Page 112: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/112.jpg)
Confidential 112
GetThere Mobile
![Page 113: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/113.jpg)
Confidential 113
GetThere Mobile
![Page 114: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/114.jpg)
Confidential 114
GetThere Mobile
![Page 115: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/115.jpg)
Confidential 115
GetThere Mobile
![Page 116: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/116.jpg)
Confidential 116
GetThere Mobile
![Page 117: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/117.jpg)
Confidential 117
GetThere Mobile
![Page 118: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/118.jpg)
Confidential 118
GetThere Mobile
![Page 119: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/119.jpg)
Confidential 119
GetThere Mobile
![Page 120: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/120.jpg)
Confidential 120
GetThere Mobile
![Page 121: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/121.jpg)
Confidential 121
GetThere Mobile
![Page 122: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/122.jpg)
Confidential 122
GetThere Mobile
![Page 123: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/123.jpg)
Confidential 123
GetThere Mobile
![Page 124: Sabre Mobile webinar](https://reader036.vdocuments.site/reader036/viewer/2022062319/5562d87fd8b42aac778b4bdd/html5/thumbnails/124.jpg)
124
© GetThere. All rights reserved.
4/19/2011
Questions & Follow-up
[email protected]: (817) 658-8787