sa re ga ma india limited final
TRANSCRIPT
-
8/14/2019 Sa Re Ga Ma India Limited Final
1/20
Submitted by:Prashant Philip Vargis 069
Ramandeep Singh Arora 081Rishinath 087Sandeep Raj 092
Shantanu Seth 096Shriker Parth 100
-
8/14/2019 Sa Re Ga Ma India Limited Final
2/20
Company Overview Product Line About the Business
Organizational Structure Digital Delivery Physical Distribution Sales Promotion
Sales Force Management Forecasting and Sales Quotas Challenges
-
8/14/2019 Sa Re Ga Ma India Limited Final
3/20
Headquartered at Kolkata, West Bengal 1901, First Overseas Branch of EMI 1946, Incorporated as Gramophone
Company (India) Limited 1985, Taken over by RPG Group 2000, Renamed to Sa Re Ga Ma India
Limited
Music Labels: Sa Re Ga Ma, RPG Music &HMV (under license from EMI)
-
8/14/2019 Sa Re Ga Ma India Limited Final
4/20
Film Music (Old and New) 70% of music everrecorded in India.
Devotional (National and Regional) Ghazals and Classical (Hindustani and Carnatic)
Indi pop and World music Remixes and POP Bhangra Regional Punjabi, Bengali, Tamil, Malayalam,
Kannada, Telugu, Gujarati, Marathi, Assamese,Oriya, Chattisgadi.
Home Video Bollywood, Warner Bros.,Universal, New Line Cinema, Paramount, BBC,MGM
-
8/14/2019 Sa Re Ga Ma India Limited Final
5/20
Content is King Physical and Digital Delivery
Physical Cassettes, CDs serve as medium ofdelivery of the content
Digital RadioMobile
HamaraCD.com
-
8/14/2019 Sa Re Ga Ma India Limited Final
6/20
-
8/14/2019 Sa Re Ga Ma India Limited Final
7/20
-
8/14/2019 Sa Re Ga Ma India Limited Final
8/20
Actual Distribution is Outsourced Khne and Nagel
Four channels Wholesalers (25%)
Large Format Outlets Organized Retail(MusicWorld, PlanetM, Landmark) (30%)
Pure Retail (25%)
Corporate Clients
Wholesalers are not exclusive Credit Sales to Wholesalers Recovery in 30
to 90 days
-
8/14/2019 Sa Re Ga Ma India Limited Final
9/20
Selective Distribution strategy followed Active conflict resolutionTitle of Goods Transferred at each step of
the chain Damaged Goods Recovery and Claims
Settlements carried out by SOs/ Long Arms Selling Method Pull Based, content driven
New Channel Member Appointment Similar to FMCG sector; LFOs appointednationally
-
8/14/2019 Sa Re Ga Ma India Limited Final
10/20
Stages of Evolution Supplementary
Parallel
Replacement
Distribution Through RadioPay per minute of Air Time
Mobile
Revenue Sharing HamaraCD.comHybrid
-
8/14/2019 Sa Re Ga Ma India Limited Final
11/20
-
8/14/2019 Sa Re Ga Ma India Limited Final
12/20
Online order can be placed atHamaracd.com
It is the largest legal site offeringcustomization of Indian songs globally.
Choose from over 27000 popular and raresongs spanning over a period of 100 years
Now you can Compile a CD upto 76 mins
instead of 60 mins @ Rs. 275 Sms Music to 56060 available on AIRTEL
-
8/14/2019 Sa Re Ga Ma India Limited Final
13/20
Step 1: Select up to 76 minutes of yourfavourite music.
Step 2: Personalise your CD, Choose acover and add a title
Step 3: Place your order. Pay by CreditCard, Cheque, Demand Draft (DD),3DSecure VISA, ItzCash Card
Step 4:Your CD will be shipped to youwithin 10 days
-
8/14/2019 Sa Re Ga Ma India Limited Final
14/20
POS display material provided by company End retailers provide space Company representatives visit and put up
promotional material LFO stores Promotions through listening
posts and piped music
-
8/14/2019 Sa Re Ga Ma India Limited Final
15/20
-
8/14/2019 Sa Re Ga Ma India Limited Final
16/20
Motivation Sales based incentives for frontline
Annual Bonuses and Appraisals for Tier 2 and 3
Regular training for all sales personnel
Route Planning Major retailers and wholesalers visited on daily
basis
SOs based out of Major cities
15 days of uptown travel
-
8/14/2019 Sa Re Ga Ma India Limited Final
17/20
Content Classes Catalogue
Supplementary
New Recording
Quotas in terms of Sales Volume, SalesValue and Contribution or Profitability Forecasting Approaches
Catalogue Steady Demand
Supplementary Based on analysis of pastperformance of similar offerings and time of year
New Recording Based on past sales of similarrecordings and Expectations of Management
-
8/14/2019 Sa Re Ga Ma India Limited Final
18/20
Dwindling Industry Customer Relationships Alienation of Brand Loyal Customers
Technology Changes Piracy
-
8/14/2019 Sa Re Ga Ma India Limited Final
19/20
-
8/14/2019 Sa Re Ga Ma India Limited Final
20/20
Say NO to Piracy!