SmartAdvertising®

Winner of DrivingSales’ Most Innovative Solution of the Year

ADWORDS

What is SmartAdvertising®?SmartAdvertising® dynamically allocates ad budgets in order to optimize ad spend and maximize ROI, generating a higher ranking for a lower cost.

Changes in Consumer Behavior

Mobile Search Is Critical During the Shopping Process

83% of car buyers do research online before buying a carlab42, “The Art of Carbuying” 2013

Consumer Usage & Dealer SpendCar buyers spend

75% of the car buying process online

Polk, 2013 Automotive Buyer Influence Study

26% average dealer budget allocated for

internet marketing

PureCars: A Search to Showroom SolutionTechnology drives us. Armed with automotive’s most extensive data library, PureCars offers a full suite of digital advertising solutions that move your customers from their computer seat to the driver’s seat. As a Google Premier SMB Partner, our award-winning technology is flawlessly designed to drive high probability buyers to your site, optimize traffic once on your site, and convert those consumers when they visit your showroom.

SmartAdvertising® is a complete digital advertising solution that harnesses PureCars’ extensive data library to analyze sold data, search terms, behavioral and geo data to deliver the right ads at the right time to the consumers most likely to purchase.

Value IntelligenceTM optimizes your highly valued website traffic by seamlessly integrating into your Search Results Pages (SRPs) and Vehicle Details Page (VDPs) to showcase each vehicle’s top highlights, options, and reconditioning elements.

Showroom and BDC App provides your BDC and sales team the perfect word track on each of your pre-owned vehicles. Instantly help shoppers find the vehicle they’re looking for, capture their lead information, and educate them on your vehicle’s top attributes.

Trade-In Report™ is the top performing lead generation tool that takes consumers only 30 seconds to complete and provides current fair market values. As the industry’s simplest lead form, dealers get more quality leads, and consumers receive a justified value range based on their vehicle’s condition.

Data-Driven, Hyper-Relevant Paid Search Advertising

Our Relevancy Engine analyzes our extensive data library to provide inventory-specific ads that display the right message to the right audience at the right time.

More Relevant Ads

A first in the automotive space, SmartAdvertising is the only SEM product capable of delivering ads based on vehicle options, trim level, color, AND reconditioning.

Increase Your Google Quality Score

Relevant ads win the click, relevant landing pages increase click-through-rates, and all of this improves your Google Quality Score and optimizes your digital spend.

52% of car buyers see search engines as the most important source for vehicle researchCapgemini, Cars Online 2014

75%

26%

NADA, Annual Financial Profile of America’s Franchised New-Car Dealerships

30%SMARTPHONETABLET

2014

2013

28%25% 23%

J.D. Power, 2014 New Autoshopper Study Results

Device used to conduct automotive research and shopping

1 in 3 auto shoppers perform a mobile action while physically on a dealership’s lot (Millward Brown Digital/Google, Vehicle Path to Purchase, 2013)

SmartAdvertising®Showroom & BDC App

Value Intelligence™

Trade-In Report™

DRIVE. OPTIMIZE. CONVERT.

increase in annual sales performance over

the region

SILVERADO

37%increase in annual

sales performance over the region

TRAVERSE

149%increase in annual

sales performance over the region

IMPALA

14%

25%Dealer AssociationRegion

20%

15%

10%

5%

0%Silverado Traverse Impala

THE SITUATION:Faced with low sales volumes of the Chevrolet Silverado and Traverse, a tier 2 dealer association with over 35 rooftops needed a way to increase sales and performance of those two models within the region.

THE SOLUTION:The association leveraged PureCars and their data-driven SmartAdvertising solution for the year-long initiative. They needed a digital advertising tool that maximized relevancy while targeting the right digital shopper, on the right media, at exactly the right time.

To maximize this campaign PureCars used Google paid search, search retargeting, and site retargeting to drive lift and maximize engagement on the Silverado and Traverse. Over the course of the year, no other advertising or marketing activities were specifically focused on the Traverse or the Silverado. In 2014, the only major change in the marketing plan was the implementation of SmartAdvertising and initiating an aggressive digital conquest strategy.

As a Google Premier SMB Partner, PureCars has access to over a billion points of data, allowing them to generate relevant ads that appeal to the customers most likely to convert, with the right message at the right time.

SALES INCREASE BY MODEL FROM 2013 TO 2014

TOP YOUR MARKET’S SALES CHARTS WITH SMARTADVERTISING

Location is Key: Spending to convert buyers out of market wastes valuable budget. The SmartAdvertising platform maximized the budget by detailing specific neighborhoods surrounding the closest dealerships where spend should be concentrated.

Low-Funnel Targeting: SmartAdvertising never stops improving its relevancy. Throughout the campaign, monthly clicks and lead conversion remained consistent while total impressions decreased significantly.

Promoted Advantages: By leveraging SmartAdvertising’s competitive database of options for every new make and model, the campaign was able to leverage comparative ad creative detailing the features and competitive advantages relevant to a customer’s search.

Conversion Tracking: With several thousand leads generated, conversion tracking was critical to informing ongoing targeting improvements. Once converted, all leads were immediately distributed to the three closest dealerships to the consumer.

CASE STUDY SmartAdvertising®

THE PLAN:

THE RESULTS: In this year-long initiative with SmartAdvertising, the association went from being a low performing group within the region to beating out the region. At year end, the association increased its sales for the Silverado by 37% and the Traverse by 149% over the region.

After the first two months of the campaign, PureCars was able to approach and beat the region benchmark in sales of the two models. With the strong performance, the association added the Impala to the campaign for the remainder of the year. The association was able to beat the region’s lift on Impala by 14%.

How to Turn Competitor Searches into Units Sold with Conquest Marketing

®

Come along for the ride.

Corporate Headquarters251 King Street

Charleston, SC 29401

About PureCars.Be Smart. Be Relevant. Dominate Digital.

PureCars has changed the digital marketing landscape with the automotive industry’s leading relevancy technology. In partnership with Google, the venture-funded tech company has been recognized for their award-winning digital solutions designed to help dealers improve the car buying experience. PureCars’ innovative and proprietary technology delivers results proven in over thousands of dealer campaigns. Win the click. Beat the competition. Move inventory with PureCars.

Contact Us.877-860-7873sales@purecars.comsupport@purecars.com