If all of the organizations,

companies and individuals who

believe in this vision WORKED

TOGETHER to make this happen?

IMAGINE

Current trade system is

designed for big industrial

producers.

Which leaves out many people and existing

product from the market.

Image: Map of world where cacao is grown.

Pointing to where majority is sourced (highlighted)

and a small call out saying 60% is sourced from 2

countries. (Ivory coast and ghana)

Buyers like

ADD

ICON

ADD

ICON

ADD

ICON

REVISED SUGGESTION

Successful trade relationships are based on: More than 200 hours of interviews have confirmed what’s needed to build a successful connection:

visibility

Transparency Transparenc

y

See small text change to better connect to the word ‘trust’

learn about new

Trust

Case study 1: New Origin, Microlots

FHIA Cacao, Honduras

FHIA Cacao, Honduras

Challenges:

- Small quantity

- Average quality

Yellow Seed interventions:

- Linked with a product host.

- Offer services to improve quality at origin

- Elevated the price and worked out a agreement with buyers

- All prices were transparent on Yellow Seed.

Success:

- First sale on Yellow Seed December – by Starchild Chocolate. Sold

out in 2 months.

Case study 2: Emerging Origin

Allima Cacao, Peru

Allima Cacao, Peru

Challenges:

- Little autonomy on price

- Can not yet export

- Quality and capacity

- Unknown to markets

Yellow Seed interventions:

- Make them visible.

- Find a product host who can offer supportive services: Quality

testing and feedback at origin. Link to export partner.

- Testing with market, providing feedback, building reputation.

Quality/Flavor Transparency Finance

Common language,

supportive feedback loops

Feedback from

makers, reputation

Agreement on

standards

Meaningful impact,

consumer demand

BUILDING TRUST

Trade loans

Distributed risk

Value, price

$not sure we

should add this

here.

Finances

Can we add

$?

Ecosystem map of players

and needs

Next phase funding needs

IMAGINE What happens when we

shine a light on what is

available and create

space for innovation

based on what is

discovered?

Alleviate poverty

Avoid slave labor

Protect forests

Improve water quality and access

Access a diversity of products

Promote health of land, people

Origin Market

Join us to create and expand markets

based on trust and transparency.

[ ] How can you help us

make this vision reality?

Revolutionize market access

Contact: Nancy@yellow-seed.org

learn more: yellow-seed.org