s ocial m edia & m arketing s trategies facebook & twitter information gathered from...
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SOCIAL MEDIA & MARKETING STRATEGIESFacebook & Twitter
Information gathered from Lynda.com
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GENERAL IMPRESSIONS
Positives: It’s trendy. Everyone’s doing it. You should too. Great way to reach a large clientele.
Negative: What’s the longevity of social media? Will it be the quirky fad of this decade? What’s the average Twitter user’s attention span?
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LOGISTICS How it Works
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HOW IT WORKS
The purpose of a Twitter account is to be RT. A company’s message then goes viral and can be picked up all across the twitter-verse.
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GETTING RETWEETED
Crafting a fine tweet. Written in Headline Style Contains Valuable Knowledge
I had lucky charms for breakfast John Hanley Pioneered The Fight Against Alcoholism
Offers Free Stuff Tutorials Hard-To-Find Resources
Presents a Call to Action “Help Me / Vote For” “Please RT” (<130 words for RT)
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TWEET WORTHY TWEETS
How does one produce tweet-worthy tweets? What is tweet-worthy? 1/3 Sales / Marketing
Event Sign-up, Contests, QR Codes, Projects: Wedding Planner, Hanley Project
1/3 General Information Relevant Marketing Articles, Re-tweets, Ask Questions, Request Help / Suggestions
1/3 Company Information New Hires, Interns, Customer, Tips, Press Mentions, John Updike
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ATTRACTING FOLLOWERS:
To gather followers to your twitter account follow these strategies:
Include Twitter URL everywhere Business Cards Printed Material Word of Mouth
Get Retweeted Add Twitter Badges to your Website Participate in the Conversation
Post and Respond
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ATTRACTING FOLLOWERS: Follow colleagues in your field and follow your
customers:
FriendIncAlverniaUnivConnectLancSenJudySchwankRodaleInstituteReadingHospberksandbeyondSorrelliKutztownUReadingPAreadingberkspareadingcrownegoggleworksMuseumModernArtViVATapasLoungeMerra_LeevanscoydiamondsBerksEyeHair-On-The-Avenue
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MISC. INFORMATION
Connecting It All Tweetdeck is a free software application that helps
manage Facebook and Twitter accounts on one screen. NHG + WEDDING PLANNER + I’M READING
Hashtags Hashtags.org allows you to view popular trending
conversations. Allows you to reach out beyond Reading
Measuring Your Impact Bit.ly Google Analytics
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VOCABULARY Social Media Coordinator: the official title of a person
who promotes a business online via Twitter and Facebook.
RT: short hand for “re-tweet,” which is the action of a Twitter user reposting your message to their twitter page.
@: used to respond to another twitter user, e.g. @SusanShelly get back to work!
#: used to add ones voice to an ongoing Twitter conversation, e.g. #JohnUpdike was a swell fellow!
Trending Topics: words or phrases that have been tweeted numerous times; topics usually surround major world events, e.g. Turkey
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SUGGESTIONS
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SUGGESTIONS
Begin By Promoting The Wedding Planner Then NHG on Facebook & Twitter Post/Tweet John Updike, Hanley Center Connect NHG Twitter > Facebook > Website Consolidate
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I AM READING 1/2 Marketing
Feel-Good-Quotes, Successful Alumni, Parent Stories, Student Stories
1/2 School Information Positive Press Mentions, School Events, School Achievements, Notable Classroom Speakers
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