SMALL FIRM SOLUTIONS:WEB MARKETING

By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and Jessica Flammer

ISSUES WITH FIRM’S WEBSITE

Has not been updated in 2 years

No compelling content

No billing or pricing information

No biographical information

Basically recitation of written brochure

WHAT A BAD WEBSITE PROJECTS

WHAT A GOOD WEBSITE PROJECTS

SOLUTIONS

Increase Google ranking

Sign up for Google Places (and it is free!)

Create an information rich website

Increase content like biographical information or legal

articles

Think about search terms that people use to find law firms

and use those in the text of website

Add videos, photos, and links to make it more

interactive and entertaining

FAQ section

Links to Social Media Websites (that we join)

SOLUTIONS CONTINUED

E-mail address snatching To access content ask for name and e-mail

before showing the content Incentivize newsletter sign-up by placing it

on website E-mail out updates in the law and include a

call to action

PRIORITIES, PRIORITIES, PRIORITIES

Put content on the website

Register for Google Places

Hire an intern to manage website updating

Newsletter and e-mail snatching

WHY SIGN ON?

¾ of Americans will be on the Internet in 2012

78% of Internet users conduct product research online

57% of businesses have acquired a customer through their company blog/newsletter

Technology is the difference between success and failure in today’s economy

QUESTIONS??