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Cocktail Reception Sponsors: Meet + Network + Learn From Fast-Track Your Success To Tessa Steenstra, Director of Customer Experience Design, Scotiabank Jennifer Campbell, GM Influencer Marketing, Canada Post Guy Gordon, Executive Director, Business Transformation and Technology, Province of Manitoba Anne Donohoe, Chief Marketing Officer, Mountain Equipment Co-op Dilip Nair, Senior Director of Customer Service, Aon Hewitt Michelle Slater, Head of Marketing, Twitter Maximize Customer Satisfaction, Drive Your Profits, and Create Extraordinary Customer Experiences www.CustomerExperienceCanada.com Gold Sponsors: Silver Sponsors: Bronze Sponsors: Supporters: Association Partners: Green Energy Partner: Media Partners: Transform Culture Elevate Service Quality Drive Positive Revenues Raise Customer Satisfaction Curate Experiences Personalize Journeys Optimize Omni-channel Cement Loyalty April 26th–27th, 2017 | Marriott Eaton Centre, Toronto In-depth Workshop Citizen-centric Services Strategy Institute presents... Hear From 20+ Award-Winners Sixth Annual Customer Experience Strategies Summit d

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Page 1: S i x t h A n n u a l Customer · PDF fileJetBlue // HP // USAA // TELUS ... Build a business case for CX and ... Register Today by Calling 1 866 298 9343 x 200 Follow us on Twitter

Cocktail Reception Sponsors:

Meet + Network + Learn From Fast-Track Your Success To

Tessa Steenstra, Director of Customer Experience Design, Scotiabank

Jennifer Campbell,GM Influencer Marketing, Canada Post

Guy Gordon, Executive Director, Business Transformation and Technology, Province of Manitoba

Anne Donohoe, Chief Marketing Officer, Mountain Equipment Co-op

Dilip Nair, Senior Director of Customer Service, Aon Hewitt

Michelle Slater, Head of Marketing, Twitter

Maximize Customer Satisfaction, Drive Your Profits, and Create Extraordinary Customer Experiences

www.CustomerExperienceCanada.com

Gold Sponsors: Silver Sponsors: Bronze Sponsors:

Supporters:

Association Partners:

Green Energy Partner:

Media Partners:

• Transform Culture

• Elevate Service Quality

• Drive Positive Revenues

• Raise Customer Satisfaction

• Curate Experiences

• Personalize Journeys

• Optimize Omni-channel

• Cement Loyalty

April 26th–27th, 2017 | Marriott Eaton Centre, Toronto

In-depth Workshop

Citizen-centric Services

Strategy Institute presents...

Hear From 20+ Award-Winners

Sixth

Annual

CustomerExperienceStrategies Summit

Outlined

d

Register Today by Calling 1 866 298 9343 x 200

Page 2: S i x t h A n n u a l Customer · PDF fileJetBlue // HP // USAA // TELUS ... Build a business case for CX and ... Register Today by Calling 1 866 298 9343 x 200 Follow us on Twitter

Welcome to the 6th Annual Customer Experience

Strategies Summit, the biggest and best North

American Summit of its kind!

This event will transform your approach to Customer

Experience and drive the success of your business through

exclusive content, unavailable elsewhere.

Explore Omni-channel integration, innovative CX tactics

and strategies, and how to build a client-centric culture

at your workplace. Determine the right investments to

make in your customer experience efforts to optimize your

budgets. Create a memorable customer experience to forge

customers for life.

Prioritize your customer experience! Featuring keynote

presentations, nine world class case studies, and innovative

interactive sessions, you will take away comprehensive

advice and practical solutions to capitalize on innovative

opportunities.

Join industry thought leaders who are passionate about

Customer Experience and who deliver amazing results!

Your Customer Experience Team

Strategy Institute

Advisory Board insights panels, which assist in content curation.

Tracks on getting started, advanced CX strategies, culture, data and analytics, tactics, and strategies.

More public and private sector speakers than ever before!

New interactive formats: world cafe, stop-start-continue, tracks.

New actionable insight on 10+ trends: behavioural analysis, predictive analysis, IoT, Big Data, Chatbots, mobile journaling.

New This Year

Acquire Critical Insight from 20+ Leaders

Event In Numbers

20+

Speakers

Hours of Networking and

Discussion

New hands-on workshop sessions

Hours Of Insights

20+ 8+

Sixth

Annual

Customer ExperienceStrategies Summit

Register Today by Calling 1 866 298 9343 x 200

Page 3: S i x t h A n n u a l Customer · PDF fileJetBlue // HP // USAA // TELUS ... Build a business case for CX and ... Register Today by Calling 1 866 298 9343 x 200 Follow us on Twitter

Join the Conversation Before the Summit

Who You Will Meet

Past Attendees Include:

Follow and tweet @CXToronto for exclusive updates and offers. Connect with other leaders attending #CXSummit17

Take Away 10 Solutions to Your Challenges

1. Culture Resilience: Sustain a committed customer centric culture

2. IoT: Enable large-scale system and process changes

3. Chatbots: Improve efficiency, quality and resolve complaints

4. Customer Satisfaction: Address performance gaps and build trust

5. Big Data: Conquer your challenges with big data

6. Omni-channel: Optimize impact and consistency across touch points

7. Loyalty Programs: Increase client retention and drive profitability

8. Frontline Engagement: Deliver next level customer care and service excellence

9. Predictive Analytics: Personalize services with business intelligence and VOC

10. Social Activation: Emphasize personalization and build brand awareness

Register Today!

Get all the updates you need on Customer Experience Strategies.

Save your spot now for Canada’s largest conversation on Customer Experience Strategies.

1-866-298-9343 ext 200

[email protected]

www.customerexperiencecanada.com

Disney // Zappos // Starbucks // Cirque du Soleil // Dell // SUBWAY // Best Buy // Four Seasons // Maple Leaf Sports & Entertainment // Telefónica // JetBlue // HP // USAA // TELUS // McKesson // Hilton // Citibank // IBM // Capital One // WestJet // EMC // Kohl’s Department Store // Brothers International // Wal-mart // Shred It // Via Rail // City of Calgary // Hydro One // Canada Post // City of Toronto // Government of Canada // BC Hydro // Translink // City of New York // Ontario Ministry of Labour // Government of Saskatchewan

Join the LinkedIn Group: Digital Customer Experience Community and chat with speakers + attendees before the summit starts

Chief Customer Officer | CXO | COO | CMO | SVP/VP/Director, Customer Experience/Customer Care/ Customer Insight/Customer Service Operations | Head of Loyalty & Marketing

• Nurture a customer-centric culture and maximize performance

• Improve client satisfaction and increase retention

• Drive revenue and loyalty with next generation experiences

President | EVP | Executive Director | Director/Head of Customer Care/Citizen Service/Marketing/ Operations/Public Relations

• Implement best practices for citizen-centric services

• Build an efficient multi-channel CX

• Inspire a culture that emphasizes quality customer experience generation experiences

CEO | VP/Director of Sales/Marketing/Business Development | Consultant

• Connect with decision-makers and million-dollar budgets

• Gauge market demands and customize your offers

• Build business relationships and be shortlisted on RFPs

Private Sector Public SectorConsultants, Service & Technology Providers/ Vendors

Join the Conversation: Digital Customer Experience Community Register Today by Calling 1 866 298 9343 x 200

Page 4: S i x t h A n n u a l Customer · PDF fileJetBlue // HP // USAA // TELUS ... Build a business case for CX and ... Register Today by Calling 1 866 298 9343 x 200 Follow us on Twitter

9:00 AM Advisory Board Insights Panel: Culture

Develop a Customer-centric Culture to Empower Your CX ExcellenceTo be successful in today’s competitive business environment, companies must revolve around the needs and desires of customers. Enhance your processes, governance structures, and procedures to embrace a customer-centric culture that will enable you to achieve positive customer-focused outcomes. Raise the bar to:

• Evoke emotions that surpass customer expectations• Realign front line engagement to match your desired CX• Ensure corporate buy in

Nurture a committed culture to push your CX initiatives forward.

Mike Byrom, Director of Guest Experience, Westjet

Terry Gardiner, VP of Customer Experience Enablement, Telus

Jessica Cryer, Strategic Advisor, CSPN

8:30 AM Keynote Address: McDonald’s

Douglas Fry, Director of Guest Experience Strategy, McDonald’s Restaurants of Canada

This essential workshop is designed for CX professionals seeking to enhance service delivery and increase cost effectiveness. Decipher pragmatic solutions to better your ability to meet citizen’s needs. Overcome common barriers including legacy systems, politics, and culture inertia. Gather insight to:

1. Build a business case for CX and demonstrate ROI

2. Involve citizens in decision making and service design

3. Provide access via online, mobile, and social channels

4. Develop employee training and tools

5. Create infrastructure and facilitate strong culture

Improve delivery of services to connect citizens and maximize your budget.

Guy Gordon, Executive Director, Business Transformation and Technology, Province of Manitoba

9:45 AM Industry Expert: Microsoft

Helping Others with Customer Experience Starts with Eating Your Own Dog FoodHitachi Solutions Canada is a consulting firm and systems integrator helping customers from strategy to solution through a portfolio of management consulting, implementation and support services. They have helped over 350 customers with innovative solutions around Enterprise Resource Planning (ERP), Business Intelligence, Portals and Collaboration, Cloud Computing, Custom Development and Integration, Customer Relationship Management (CRM), Application Infrastructure, and Support Services. Part of their success in helping others with their customer experience strategies comes from how they use the solutions they offer themselves from sales through marketing to service. Come learn how Hitachi eats their own dog food to create a strong customer experience.

Kevin Oakes, Director of Solutions, Hitachi Solutions

8:15 AM Opening Comments from the Chair

Dolly Konzelmann, President, CSPN

10:15 AM Morning Break

7:15 AM Registration and Breakfast

Pre-Conference Master Class Workshop!

Get more from your conference experience! Join our highly focused, hands-on workshop,

led by carefully selected industry experts.

Tuesday, April 25th, 2017

WEDNESDAY, APRIL 26th,2017

DAY ONE

How to Raise the Quality, Deliver Efficiency and Save Costs

Workshop A 9:00 AM to 12:00 PM

Citizen-centric Services

Register Today by Calling 1 866 298 9343 x 200

Page 5: S i x t h A n n u a l Customer · PDF fileJetBlue // HP // USAA // TELUS ... Build a business case for CX and ... Register Today by Calling 1 866 298 9343 x 200 Follow us on Twitter

10:45 AM Case Study: Mountain Equipment Co-op

Leverage Experiences to Get Ahead of Your Competition in a Highly Competitive Market As competition continues to rise, companies must differentiate through an extraordinary customer experience. Transform your brand into your platform of excellence to drive growth and capture customer loyalty. Implement processes to:

• Create tailored one-to-one experiences• Equip staff to continuously over deliver on expectations• Improve engagement and associated business outcomes

Enhance experiences to conquer your competition.

Anne Donohoe,Chief Marketing Officer, Mountain Equipment Co.

10:45 AM Case Study: Metrolinx

Incentivize Your Customers to Keep Coming Back and Grow Your Revenues Customers love being rewarded for choosing their favourite brands. Implement a strategy to ensure your business is financially capitalizing on the tendencies of your customers, while enabling world-class experiences. Hear how to:

• Implement analytics platforms for data mining• Apply learning experience design• Facilitate strategic priorities and build infrastructure

Understand your customers and build lifelong relationships.

Jennifer Vandervalk,Director of Brand, Marketing, and Creative Services, Metrolinx

Track 2: Advanced CX Strategies

Track 1: Getting Started

CHOOSE YOUR TRACKDelegates will have the chance to choose between two tracks.

This track is designed for professionals who are just starting to build the foundation for their CX initiatives.

This track is designed for seasoned CX professionals looking for advanced strategies to strengthen their CX platform.

12:00 PM Networking Lunch

PLENARY SESSIONS CONTINUE

11:30 AM Industry Expert

How to Measure the ROI of a Voice of the Customer ProgramThe impact your customer feedback is having on your organization is the only thing that matters. Having a 60% survey response rate metric is not a justification for a VoC program; improving NPS, CES or revenue growth through just a 10% survey response rate is:

• How to measure the monetary value of the indirect benefits from VoC expenditure

• How direct customer feedback could highlight a potential willingness for an upsell/cross-sell activity

• How to choose right VoC metrics for your organization

Make sure your VOC program produces positive ROI.

Chris Vargas,COO, Surveypal

Register Today by Calling 1 866 298 9343 x 200 Follow us on Twitter @CXToronto #CXSummit17

Page 6: S i x t h A n n u a l Customer · PDF fileJetBlue // HP // USAA // TELUS ... Build a business case for CX and ... Register Today by Calling 1 866 298 9343 x 200 Follow us on Twitter

Track 4: Efficiency

Track 3: Culture

1:45 PM Case Study: Meliá Hotels International

How to Design a Service Culture That’s Brand AlignedA culture is the expression of the brand in human form. To ensure you achieve customer experience differentiation through a brand aligned culture requires looking at the brand, your people and your customers from the inside out and outside in. Take away an action plan to:

• Design and embed a Service Culture that’s aligned with your brand

• Engage your customers in helping define your experience differentiation

• Ensure that your people have the knowledge and motivation to keep the promises you make to your customers

Differentiate your service through brand alignment.

Sara Ranghi,Global Customer Experience Director, Meliá Hotels International

Morana Bakula,VP Customer Experience, Bond Brand Loyalty

Charles MacPherson,Founder and President, Charles Macpherson Associates Inc.

1:45 PM Case Study: MasterCard

Integrate New Technologies to Maximize Your CX ROIInternet of Things (IoT) has taken the world by storm and isn’t leaving anytime soon. Gain organizational buy-in and commit to technological upgrades to improve the return of your CX budget. Attain insights to:

• Develop a customer-centric technological platform• Bridge organizational gaps to facilitate change• Increase outreach and productivity

Gain organizational buy-in for technology to strengthen your bottom line.

Nicole Ow,Vice President Consumer Experience Lead Global Consumer Credit Product Management, Mastercard

This track is designed for professionals who are looking to explore the impact corporate culture has on CX efforts.

This track is designed for professionals looking to advance their data and analytics platform.

2:30 PM Afternoon Break

1:00 PM Case Study: Province of Manitoba

Strategies to Raise the Quality of Your CX while Remaining Efficient Quality and cost efficiency do not have to be mutually exclusive in your CX program. Develop pragmatic solutions to better your ability to meet citizen/customer needs. Gather insight to:

• Involve your users in decision-making and service design to incorporate their needs• Provide access via online, mobile, and social channels to your users• Maximize your infrastructure and cultivate strong culture to increase engagementImprove delivery of your services to connect with your audience and maximize your budget

Guy Gordon, Executive Director, Business Transformation and Technology, Province of Manitoba

Register Today by Calling 1 866 298 9343 x 200 Register Online at www.CustomerExperienceCanada.com

Page 7: S i x t h A n n u a l Customer · PDF fileJetBlue // HP // USAA // TELUS ... Build a business case for CX and ... Register Today by Calling 1 866 298 9343 x 200 Follow us on Twitter

9:30 AM Advisory Board Panel: Optimization

How to Conquer Your Budgetary and Legacy System Restrictions Public and private sectors alike are confronted with immense cost reduction pressure while operating within an outdated structure. Strategize to ensure high-level CX while working within your constraints. Gain insight on:

• Controlling quality while reducing costs• Gaining support to invest in CX initiatives• Prioritizing budgets for high investment impact

Navigate budgets and outdated systems to reach your CX potential.

Roger Pugsley, Director of Service Excellence, Oxford Properties

Tessa Steenstra, Director of Customer Experience Design, Scotiabank

Stephan Sigaud, SVP of Marketing and Business Development, Kantar TNS

PLENARY SESSIONS CONTINUE

3:00 PM Industry Expert

The Amnesiac Customer and the Importance of EmotionsHow important is the emotional imprinting of the customer experience? It turns out, it’s more important than the perceived quality of – or satisfaction with – the experience itself. Walk away with strategies on:

• The importance of an emotional connection – or lack thereof• The relative importance of the rational (performance) and

emotional dimensions• Risks of the bland and consequences of negative

emotional experiences

Understand the importance of emotions in delivering the optimal customer experience..

Paul Pacheco,Senior Vice President Customer Strategies, Kantar TNS

3:45 PM Case Study: Twitter

Optimize Omni-channel Experiences to Enhance Customer Touch Points and Expand Your RevenuesOmni-channel integration has evolved from something that was nice to do for customers, into something that customers expect. Gauge your organizational shortfalls and pinpoint success factors to actualize a cohesive omni-channel experience. Acquire insight to:

• Reach your KPI targets• Seamlessly integrate new communication channels• Expand your strategy to reach all customer types

Source innovative ideas to expand your customer outreach.

Michelle Slater,Head of Marketing, Twitter

4:45 PM Conference Adjourns to Day Two and Evening Reception

Unwind and mingle with the delegates and speakers at our exclusive end-of-the-day reception. Bring your business cards!

4:30 PM Reception Introduction: Usability Matters

Shannah Segal,Co-founder, Usability Matters

THURSDAY, APRIL 27TH,2017

DAY TWO

7:45 AM Registration and Breakfast

9:00 AM Industry Expert: HGS

How to Transform Traditional CX Approaches with Design Thinking and Clear Outcomes in MindCX is a forward-looking service, which can be effectively designed by working backwards from an end goal. Enable cost efficient personalized strategies to get ahead of the curve and stay competitive. Strategize to:

• Manage personalized services• Integrate pricing models• Allocate budgets for personalized services

Transform your CX to develop lifelong customers. Andrew Kokes, Senior Vice President, Global Marketing, HGS

10:15 AM Morning Break

“Excellent diversity of attendees and presenters.

Great to hear other organizations face similar challenges,

we are not alone!”

- Arthur Borkwood, TTC

8:15 AM Opening Comments from the ChairDolly Konzelmann, President, CSPN

8:30 AM Keynote Address: Temkin Group

How to Transition Your CX Journey Map into an Actionable StrategyA customer journey map illustrates the path a consumer takes when going through the process of purchasing a good or service. Ensure this journey is full of positive emotions and experiences to drive customer retention through extraordinary service delivery. Create a roadmap to: or high profile, high stress customer scenarios. Get a behind-the-scenes look to:

• Identify pain points on your customers journey• Integrate touch points to address customer concerns• Enable continuous CX improvement

Incorporate your journey map to be there for your customers when they need you most

Jen Rodstrom CX Transformist, Temkin Group

Register Today by Calling 1 866 298 9343 x 200 Register Online at www.CustomerExperienceCanada.com

Page 8: S i x t h A n n u a l Customer · PDF fileJetBlue // HP // USAA // TELUS ... Build a business case for CX and ... Register Today by Calling 1 866 298 9343 x 200 Follow us on Twitter

2:30 PM Birds of Feather

Interactive SessionGain insights from your industry peers and benchmark your organization against others in this interactive session. Delegates will be divided into informal discussion groups centred on a variety of topics related to customer experience. Topics to be discussed include:

• Personalization• Journey Mapping• Mobile• AI• Data Analysis

“Flock together” to brainstorm innovative approaches to your most pressing challenges

3:00 PM Networking Break

3:30 PM Power Panel: Leadership

How to Build Strong Leadership and Ensure a Memorable CXLeaders have the ability to make or break the success of an organization’s CX strategy. Re-assess your company alignment to guarantee leaders are forging the path to client-centric services. Implement process to:

• Reorient the whole organization around customers• Establish a continuous improvement model• Imbue ownership and customer empathy

Nurture organization alignment to enhance your customer centricity.

Michael Moore, VP Customer Care, Sirius XM

Dilip Nair, Senior Director of Customer Service, Aon Hewitt

Corey Atkinson, VP of Learning & Development, CSPN

11:15 AM Research: Canada Post’s Neuromarketing Research Findings

Optimize Your Consumer Connections Through Neuromarketing Insights Neuromarketing studies the effect of marketing stimuli (digital and physical channels) on consumers’ sensory, cognitive and emotional responses. Ultimately, how the brain reacts to communications via these channels, can impact your business. Acquire the latest findings from Canada Post’s Neuromarketing research and whitepaper on how different communication methods are impacting your consumer reactions. Gain perspective on how to:• Incorporate the neuromarketing research findings to increase

your customer interest• Mitigate consumer fatigue by improving your customer’s

emotional engagement with your brand• Innovating your messaging methods to connect with more of

your usersIncrease the impact of your CX messaging using the latest neuromarketing insights.

Jennifer Campbell,GM Influencer Marketing, Canada Post

1:45 PM Case Study: Delaware North

Customer First Impressions Drive Your End to End CX Process to Achieve Extraordinary CXThe first 30 seconds of interaction with a customer has the biggest impact on your CX efforts and your customers experience. Enhance your strategies at this critical stage of a customer encounter to increase your customer satisfaction. Create a roadmap to:

• Optimize the first 30 seconds of interaction to enhance your CX results

• Meet your customer needs throughout the process• Increase your knowledge of client psychology to improve

customer care

Transform your approach to CX to address all of your customer needs from the beginning.

Bradly J. Sax,GuestPath Director, Delaware North

10:45 AM Industry Expert - Comarch

Increase your CX Insights by Incorporating Non-Tangible Interactions Intangible data dictates how a program interacts with the customer and makes them a brand ambassador… whether they know it or not. Quantify your customer’s subjective & interactive experiences mean for the brand. Source practical tips to:

• Create engaging marketing and loyalty program to retain your customers

• Avoid losing sight of the non-tangible interactions key to your CX strategy

• Adapt to advances in technology to better listen and quantify your customers

Evolve beyond purely transactional data driven CX to increase your brand reputation.

Sidney Dunn,Director of Loyalty in the Americas Regions, Comarch

• Interactive• Brainstorming

12:00 PM Industry Expert: eSSENTIAL Accessibility

Real-Time Relevancy Transforms the Customer ExperienceDelivering a top-notch customer experience is particularly difficult for the Fiserv industry. Financial offerings are so broad and deep that website visitors seldom see products and content that is important to them. Develop a plan to:• Easily surface relevant content in the moment• Create agility while not getting caught up in regulatory

red tape• Combine 1st party, 3rd party and digital behavioural data

together to optimize experience in real time.

Transform your CX with real-time content.

Simon DermerCo-founder and Managing Director, eSSENTIAL Accessibility

12:30 PM Networking Lunch

Register Today by Calling 1 866 298 9343 x 200

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4:30 PM Start-Stop-Continue

The afternoon will wrap up with a discussion on what to start, what to stop and what to continue doing in your organization.

4:45 PM Conference Adjourns

“Like the ‘wow’ moment we’ve come to expect from movies,

each presentation has provided a golden nugget that can be

integrated in any business model to drive improvements in the

customer experience.”

- Michael Canizares, Manager of Inforce Services, Foresters Financial

• Interactive

• Brainstorming

4:00 PM Case Study: Toronto Police Services

Implement Real Time Communication Streams to Reduce Your Customer Response TimesSocial media has emerged as a powerful tool for consumers to voice their experiences. Implement real time communication streams to ensure you are constantly addressing the needs and desires of your customers to maximize your brand’s reputation. Collect ideas to:

• Empower staff in real time decision making• Utilize front line insight to enhance services• Derive business intelligence for informed decision-making

Leverage digital streams to ensure your customers are looked after.Chris Boddy, Head of Customer Service Unit, Toronto Police Services

Register Today by Calling 1 866 298 9343 x 200

Page 10: S i x t h A n n u a l Customer · PDF fileJetBlue // HP // USAA // TELUS ... Build a business case for CX and ... Register Today by Calling 1 866 298 9343 x 200 Follow us on Twitter

We would like to thank our Executive Advisory Board for their time and efforts on helping make this the best Customer Experience Summit Yet!

Arthur Borkwood, Head of Customer Development, TTC

Mike Byrom, Director of Guest Experience, Westjet

Terry Gardiner, VP of Customer Experience Enablement, Telus

Roger Pugsley, Director of Service Excellence, Oxford Properties

Stephan Sigaud, SVP of Marketing and Business Development, Kantar TNS

Tessa Steenstra, Director of Customer Experience Design, Scotiabank

Advisory Board!

OUR 2017

SPECIAL GUEST RATES:

The Marriott Toronto Downtown Eaton Centre’s prime location in the heart of downtown Toronto’s business district allows for easy access to many corporate headquarters and to famous attractions like the CN Tower, Eaton Centre, and the Hockey Hall of Fame.

Book your trip to the Toronto Marriott Downtown Eaton Centre Hotel to discover the ultimate in contemporary lodging.

Booking your room at the hotel gives you advantages...• Networking: Onsite social activities for conference attendees and speakers• Upscale Services and Amenities Exceptional on-site dining, a pool, a fitness centre.

• Dining Experience: Trios Bistro, our signature restaurant, offers classic Canadian fare with a contemporary twist.

• Accommodations: Our hotel rooms and suites feature deluxe bedding, high-speed Wi-Fi, and an ergonomic work area.

Convenience: The Marriott Toronto Downtown Eaton Centre is conveniently located at 525 Bay Street, Toronto. Save travel time and money. Book by Friday, January 20th to take advantage of our conference rate of $225.00/night.

Mention “CX by Strategy Institute” when making your reservation—1-800-228-9290.

Your Conference Venue!Explore your benefits and book your overnight stay today!

Attend The Pre-Event Gathering

Reserve Your Room Today!Phone: 1-416-674-4343

Register Online at www.CustomerExperienceCanada.comRegister Today by Calling 1 866 298 9343 x 200

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FOOD & BEVERAGE

NETWORKING & DIALOGUE

SOLD

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SOLUTIONS PROVIDERS: RAISE YOUR PROFILE SPONSORSHIP & EXHIBIT OPPORTUNITIES This is the only event in North America to draw delegates from across all industries to brainstorm digital CX solutions. Take advantage of keynote sessions, case studies and panels to initiate thoughtful conversations with leaders.

TOP 5 REASONS TO SPONSOR

1. Meet 150+ top CX executives across Private and Public Sector.

2. Put your services in front of your target customer base.

3. Demonstrate thought leadership to receptive decision-makers.

4. Become a provider of choice within this multi-billion dollar industry.

5. Get quality face-time with 10+ hours of dedicated networking.

*Limited exhibit space and sponsorship packages are available.

Who You Will Meet...

Chief/VP/Director of Customer Experience: 33%

Chief/VP/Director of Marketing: 21%

VP/Director/Head of Customer Service/Customer Care: 16%

VP/Director/Head of Operations: 13%

CEO/President/VP: 9%

Other: 8%

Attendee Breakdown:

Connect With World Leading Customer Experience Professionals

Find Answers To Your Biggest CX Challenges

To learn more on sponsorship and exhibiting opportunities, please contact:

Contact Simon Wren at 1-866-298-9343 ext. 229 or email [email protected].*Limited exhibit space and sponsorship packages are available.

Don’t Miss This Opportunity to Be at the Centre of the Action!

Register Online at www.CustomerExperienceCanada.comRegister Today by Calling 1 866 298 9343 x 200

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www.CustomerExperienceCanada.com

ATTENTION MAILROOM: If undeliverable to addressee, please forward to: Chief Customer Officer, CXO, COO, CMO, Head of Customer Experience, Customer Service, Loyalty, & Marketing

Registration fee: Subject to 13% HST. This investment includes luncheon, refreshments, networking breaks, continental breakfast, and original course materials. Payment is required in advance and can be made by company cheque, VISA, MasterCard, or American Express. Please make cheques payable to Strategy Institute Inc.

Early Bird special: Expires on December 30th, 2016 & February 24th, 2017. Cannot be used with group discount.

Group Discount: A Group Discount is offered for this conference (not in combination with any other offer). To be eligible for the Group Discount, delegates MUST register at the same time. The total discount per delegate (including applicable group discounts, etc.) MUST not exceed 25% of the regular conference costs.

Cancellations: Cancellations must be received in writing by April 11th, 2017. Cancellations received by this date will be eligible for a prompt refund less a $495.00 (plus HST) administration fee. If you register for the program and do not attend, you are liable for the full registration fee unless you cancel according to the terms stated above. If you are unable to attend, delegate substitution is permitted up to, and including, the day of the conference.

Admission Policy: Strategy Institute reserves the right to restrict entry to the conference to any individual. Any such person requested to leave the conference site shall do so immediately upon request, whether previously issued a badge permitting entry. There is no refund payable with respect to anyone refused entry. Any information obtained at the conference cannot be relied upon for any particular set of circumstances, cannot be taken as professional advice or opinion. Attendees must consult with the appropriate professional before acting in response to information obtained at the conference.

Evening Social Activities: Please drink responsibly. Strategy Institute shall not be liable for any consequential damages and/or personal injuries caused by excessive or irresponsible alcohol consumption.

4 EASY WAYS TO REGISTER

Tel: 1-866-298-9343 ext. 200 Email: [email protected] Web: www.customerexperiencecanada.comMail: Strategy Institute, 401 Richmond St, West Suite 401 Toronto, Ontario M5V 3A8

GROUP BOOKINGS: RECEIVE 25% DISCOUNT. REGISTER FOUR DELEGATES AND EACH PERSON WILL RECEIVE A 25% DISCOUNT

Conference only

Conference + 1 Workshop

Workshop Only

$1,895

$2,390

$595 - EACH

$2,495

$2,990

Private & Public SectorsVendors, Suppliers &

Consultants SAVE $300Register by December 30th

SAVE $100Register by February 24th

CONFERENCE CODE: 117007

Acquire Critical Insights From

Customer Expectations!

SURPASSWednesdayApril 26th, 2017

ThursdayApril 27th, 2017

Marriott Eaton Centre, Toronto

Sixth

Annual

CustomerExperienceStrategies Summit

Register Online at www.MobileHealthSummit.ca